:root {
    --black: #090909;
    --charcoal: #171717;
    --paper: #f1efe8;
    --white: #ffffff;
    --ink: #111111;
    --muted: #72706a;
    --line: rgba(17, 17, 17, .17);
    --dark-line: rgba(255, 255, 255, .18);
    --ease: cubic-bezier(.22, .72, .18, 1);
}

* {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;
    overflow-x: hidden;
    color: var(--ink);
    background: var(--paper);
    font-family: "Plus Jakarta Sans", Arial, sans-serif;
    line-height: 1.45;
}

a {
    color: inherit;
    text-decoration: none;
}

img {
    display: block;
    max-width: 100%;
}

.container {
    width: min(1280px, calc(100% - 64px));
    margin-inline: auto;
}

.topbar {
    position: sticky;
    top: 0;
    z-index: 100;
    color: var(--white);
    background: rgba(9, 9, 9, .92);
    border-bottom: 1px solid rgba(255, 255, 255, .12);
    backdrop-filter: blur(14px);
    transition: background .25s var(--ease), border-color .25s var(--ease);
}

.topbar.is-scrolled {
    background: rgba(9, 9, 9, .98);
    border-color: rgba(255, 255, 255, .2);
}

.nav {
    display: flex;
    align-items: center;
    justify-content: space-between;
    min-height: 74px;
    gap: 26px;
}

.brand {
    display: inline-flex;
    align-items: center;
    height: 24px;
    overflow: hidden;
}

.brand-logo {
    display: block;
    width: auto;
    height: 24px;
    max-width: none;
}

.nav-links {
    display: flex;
    align-items: center;
    gap: 26px;
    color: rgba(255, 255, 255, .63);
    font-size: .74rem;
    font-weight: 800;
    letter-spacing: .09em;
    text-transform: uppercase;
}

.nav-links a {
    position: relative;
    padding: 8px 0;
    transition: color .2s var(--ease);
}

.nav-links a::after {
    position: absolute;
    right: 0;
    bottom: 2px;
    left: 0;
    height: 1px;
    content: "";
    background: currentColor;
    transform: scaleX(0);
    transform-origin: left;
    transition: transform .25s var(--ease);
}

.nav-links a:hover {
    color: var(--white);
}

.nav-links a:hover::after {
    transform: scaleX(1);
}

.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 42px;
    padding: 10px 17px;
    border: 1px solid transparent;
    font-size: .74rem;
    font-weight: 800;
    letter-spacing: .035em;
    transition: transform .22s var(--ease), color .22s var(--ease), background .22s var(--ease), border-color .22s var(--ease);
}

.btn:hover {
    transform: translateY(-2px);
}

.btn-light {
    color: var(--black);
    background: var(--white);
}

.btn-light:hover {
    color: var(--white);
    background: transparent;
    border-color: var(--white);
}

.hero {
    position: relative;
    min-height: min(820px, calc(100vh - 74px));
    overflow: hidden;
    color: var(--white);
    background: var(--black);
}

.hero::before {
    position: absolute;
    top: -18vw;
    right: -9vw;
    width: min(62vw, 840px);
    aspect-ratio: 1;
    border: 1px solid rgba(255, 255, 255, .2);
    border-radius: 50%;
    content: "";
}

.hero::after {
    position: absolute;
    right: 7vw;
    bottom: 14%;
    width: 13px;
    height: 13px;
    border-radius: 50%;
    content: "";
    background: var(--white);
    box-shadow: 30px -43px 0 -4px rgba(255, 255, 255, .7), -36px 48px 0 -5px rgba(255, 255, 255, .48);
}

.hero-layout {
    position: relative;
    z-index: 2;
    display: flex;
    min-height: min(820px, calc(100vh - 74px));
    flex-direction: column;
    justify-content: space-between;
    padding: 28px 0 94px;
}

.hero-meta {
    display: flex;
    justify-content: space-between;
    gap: 15px;
    color: rgba(255, 255, 255, .52);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.hero-main {
    position: relative;
    max-width: 1190px;
}

.hero-kicker,
.section-label {
    margin: 0;
    font-size: .7rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.hero-kicker {
    margin-bottom: 17px;
    color: rgba(255, 255, 255, .63);
}

.hero h1,
.section-intro h2,
.ecosystem-heading h2,
.approach-title h2,
.businesses-top h2,
.responsible-copy h2,
.journey-title h2,
.faq-title h2,
.final-cta h2 {
    margin: 0;
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.095em;
    text-transform: uppercase;
}

.hero h1 {
    max-width: 1140px;
    font-size: clamp(4.35rem, 9.75vw, 9.85rem);
}

.hero h1 em,
.section-intro h2 em,
.ecosystem-heading h2 em,
.approach-title h2 em,
.businesses-top h2 em,
.responsible-copy h2 em,
.journey-title h2 em,
.faq-title h2 em,
.final-cta h2 em {
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.11em;
    text-transform: lowercase;
}

.hero h1 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    -webkit-text-stroke: 1.4px var(--white);
}

.hero-bottom {
    display: flex;
    align-items: end;
    justify-content: space-between;
    max-width: 860px;
    gap: 35px;
    margin-top: 39px;
}

.hero-bottom > p {
    max-width: 500px;
    margin: 0;
    color: rgba(255, 255, 255, .66);
    font-size: 1rem;
}

.circle-cta {
    display: flex;
    width: 118px;
    height: 118px;
    flex: 0 0 118px;
    align-items: center;
    justify-content: center;
    border: 1px solid var(--white);
    border-radius: 50%;
    color: var(--black);
    background: var(--white);
    font-size: .71rem;
    font-weight: 800;
    line-height: 1.08;
    text-align: center;
    transition: transform .32s var(--ease), color .32s var(--ease), background .32s var(--ease);
}

.circle-cta b {
    margin-left: 5px;
    font-size: 1.1rem;
}

.circle-cta:hover {
    transform: rotate(12deg) scale(1.06);
    color: var(--white);
    background: transparent;
}

.hero-stamp {
    position: absolute;
    z-index: 1;
    right: -1.5vw;
    bottom: 35px;
    color: rgba(255, 255, 255, .055);
    font-size: min(52vw, 700px);
    font-weight: 800;
    line-height: .68;
    letter-spacing: -.16em;
    user-select: none;
}

.hero-ticker {
    position: absolute;
    z-index: 3;
    right: 0;
    bottom: 0;
    left: 0;
    overflow: hidden;
    padding: 13px 0;
    border-top: 1px solid var(--dark-line);
    white-space: nowrap;
}

.hero-ticker div {
    display: inline-block;
    min-width: max-content;
    animation: ticker 23s linear infinite;
    color: rgba(255, 255, 255, .7);
    font-size: .75rem;
    font-weight: 800;
    letter-spacing: .1em;
}

.hero-ticker i {
    margin: 0 18px;
    color: var(--white);
    font-style: normal;
}

@keyframes ticker {
    to {
        transform: translateX(-50%);
    }
}

.manifesto {
    padding: 145px 0 125px;
    border-bottom: 1px solid var(--line);
}

.manifesto-grid {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr) .3fr;
    gap: 35px;
}

.section-label {
    color: var(--muted);
}

.manifesto-copy p {
    max-width: 820px;
    margin: 0;
    font-size: clamp(2.05rem, 4.4vw, 4.35rem);
    font-weight: 700;
    line-height: .98;
    letter-spacing: -.08em;
}

.manifesto-copy .muted-copy {
    max-width: 680px;
    margin-top: 31px;
    color: var(--muted);
    font-size: clamp(1.22rem, 2.2vw, 2.1rem);
    font-weight: 600;
    line-height: 1.05;
}

.smile-mark {
    align-self: end;
    color: var(--black);
    font-family: Georgia, serif;
    font-size: 7rem;
    line-height: .6;
    transform: rotate(8deg);
}

.services {
    padding: 125px 0 145px;
    background: var(--white);
}

.section-intro {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 40px;
    margin-bottom: 28px;
}

.section-intro h2 {
    max-width: 860px;
    font-size: clamp(3.35rem, 7vw, 7.3rem);
}

.section-intro h2 em,
.ecosystem-heading h2 em,
.approach-title h2 em,
.businesses-top h2 em,
.responsible-copy h2 em,
.journey-title h2 em,
.faq-title h2 em {
    color: var(--muted);
}

.services-lead {
    max-width: 650px;
    margin: 0 0 59px auto;
    color: var(--muted);
    font-size: 1rem;
}

.service-list {
    border-top: 1px solid var(--ink);
}

.service-item {
    position: relative;
    display: grid;
    grid-template-columns: 58px minmax(170px, .8fr) minmax(220px, 1.1fr) minmax(220px, 1fr) 42px;
    align-items: center;
    gap: 24px;
    min-height: 152px;
    overflow: hidden;
    border-bottom: 1px solid var(--line);
    transition: color .3s var(--ease);
}

.service-item::before {
    position: absolute;
    inset: 0;
    z-index: 0;
    content: "";
    background: var(--black);
    transform: scaleY(0);
    transform-origin: bottom;
    transition: transform .36s var(--ease);
}

.service-item > * {
    position: relative;
    z-index: 1;
}

.service-item:hover {
    color: var(--white);
}

.service-item:hover::before {
    transform: scaleY(1);
}

.service-no,
.service-tag {
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
    text-transform: uppercase;
    transition: color .3s var(--ease);
}

.service-item:hover .service-no,
.service-item:hover .service-tag {
    color: rgba(255, 255, 255, .55);
}

.service-item h3 {
    margin: 0;
    font-size: clamp(2.15rem, 3.75vw, 4rem);
    line-height: .85;
    letter-spacing: -.09em;
}

.service-item p {
    max-width: 290px;
    margin: 0;
    color: var(--muted);
    font-size: .89rem;
    transition: color .3s var(--ease);
}

.service-item:hover p {
    color: rgba(255, 255, 255, .72);
}

.service-arrow {
    justify-self: end;
    font-size: 1.9rem;
    transition: transform .32s var(--ease);
}

.service-item:hover .service-arrow {
    transform: translate(6px, -6px);
}

.ecosystem {
    padding: 135px 0;
    color: var(--white);
    background: var(--black);
}

.ecosystem-heading {
    display: grid;
    grid-template-columns: .75fr 2fr 1fr;
    gap: 35px;
    align-items: end;
    margin-bottom: 72px;
}

.ecosystem .section-label {
    color: rgba(255, 255, 255, .52);
}

.ecosystem-heading h2 {
    font-size: clamp(2.85rem, 5.1vw, 5.35rem);
}

.ecosystem-heading > p:last-child {
    margin: 0;
    color: rgba(255, 255, 255, .63);
    font-size: .94rem;
}

.ecosystem-list {
    display: grid;
    grid-template-columns: repeat(7, 1fr);
    gap: 0;
    margin: 0;
    padding: 0;
    list-style: none;
    border-top: 1px solid var(--dark-line);
    border-left: 1px solid var(--dark-line);
}

.ecosystem-list li {
    display: flex;
    min-height: 288px;
    padding: 21px;
    flex-direction: column;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
    transition: color .25s var(--ease), background .25s var(--ease);
}

.ecosystem-list li:hover {
    color: var(--black);
    background: var(--white);
}

.ecosystem-list span {
    color: rgba(255, 255, 255, .55);
    font-size: .67rem;
    font-weight: 800;
    letter-spacing: .1em;
}

.ecosystem-list li:hover span,
.ecosystem-list li:hover p {
    color: var(--muted);
}

.ecosystem-list strong {
    margin: auto 0 11px;
    font-size: 1.6rem;
    line-height: .95;
    letter-spacing: -.065em;
}

.ecosystem-list p {
    margin: 0;
    color: rgba(255, 255, 255, .57);
    font-size: .79rem;
    transition: color .25s var(--ease);
}

.capabilities {
    padding: 135px 0;
}

.capability-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin-top: 65px;
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.capability {
    min-height: 290px;
    padding: 28px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    transition: color .25s var(--ease), background .25s var(--ease);
}

.capability:hover {
    color: var(--white);
    background: var(--black);
}

.capability > span,
.why-item > span {
    display: block;
    margin-bottom: 72px;
    color: var(--muted);
    font-size: .7rem;
    font-weight: 800;
    letter-spacing: .1em;
    transition: color .25s var(--ease);
}

.capability:hover > span {
    color: rgba(255, 255, 255, .54);
}

.capability h3,
.why-item h3 {
    margin: 0 0 10px;
    font-size: 1.48rem;
    line-height: .98;
    letter-spacing: -.06em;
}

.capability p,
.why-item p {
    max-width: 320px;
    margin: 0;
    color: var(--muted);
    font-size: .9rem;
    transition: color .25s var(--ease);
}

.capability:hover p {
    color: rgba(255, 255, 255, .67);
}

.approach {
    padding: 150px 0;
    color: var(--white);
    background: var(--charcoal);
}

.approach-layout {
    display: grid;
    grid-template-columns: .84fr 1.16fr;
    gap: clamp(45px, 9vw, 155px);
}

.approach-title {
    position: sticky;
    top: 125px;
    align-self: start;
}

.approach .section-label {
    color: rgba(255, 255, 255, .52);
}

.approach-title h2 {
    margin-top: 22px;
    font-size: clamp(3.5rem, 6.25vw, 6.7rem);
}

.approach-list {
    border-top: 1px solid var(--dark-line);
}

.approach-step {
    display: grid;
    grid-template-columns: 67px 1fr;
    gap: 20px;
    padding: 29px 0 41px;
    border-bottom: 1px solid var(--dark-line);
}

.approach-step > span {
    color: rgba(255, 255, 255, .5);
    font-size: .7rem;
    font-weight: 800;
    letter-spacing: .1em;
}

.approach-step h3 {
    margin: 0 0 11px;
    font-size: clamp(1.58rem, 2.3vw, 2.4rem);
    line-height: .96;
    letter-spacing: -.07em;
}

.approach-step p {
    max-width: 475px;
    margin: 0;
    color: rgba(255, 255, 255, .58);
    font-size: .91rem;
}

.businesses {
    padding: 140px 0;
    background: var(--white);
}

.businesses-top {
    display: grid;
    grid-template-columns: .7fr 1.8fr 1fr;
    gap: 32px;
    align-items: end;
}

.businesses-top h2 {
    font-size: clamp(2.8rem, 5.15vw, 5.35rem);
}

.businesses-top > p:last-child {
    margin: 0;
    color: var(--muted);
    font-size: .94rem;
}

.business-tags {
    display: flex;
    flex-wrap: wrap;
    gap: 11px;
    margin-top: 72px;
}

.business-tags span {
    padding: 15px 19px;
    border: 1px solid var(--ink);
    border-radius: 999px;
    font-size: .82rem;
    font-weight: 700;
    transition: color .25s var(--ease), background .25s var(--ease), transform .25s var(--ease);
}

.business-tags span:hover {
    transform: translateY(-3px) rotate(-2deg);
    color: var(--white);
    background: var(--black);
}

.responsible-process {
    padding: 138px 0;
    overflow: hidden;
    color: var(--white);
    background: var(--black);
}

.responsible-layout {
    display: grid;
    grid-template-columns: .75fr 1.25fr;
    gap: 50px;
    align-items: center;
}

.responsible-mark {
    color: rgba(255, 255, 255, .08);
    font-family: Georgia, serif;
    font-size: clamp(16rem, 34vw, 34rem);
    font-weight: 400;
    line-height: .65;
    text-align: center;
}

.responsible-copy {
    max-width: 780px;
}

.responsible-copy .section-label {
    color: rgba(255, 255, 255, .52);
}

.responsible-copy h2 {
    margin-top: 25px;
    font-size: clamp(3.2rem, 6.3vw, 6.8rem);
}

.responsible-copy p:not(.section-label) {
    max-width: 530px;
    margin: 29px 0 0;
    color: rgba(255, 255, 255, .65);
    font-size: 1rem;
}

.responsible-copy a,
.final-link {
    display: inline-flex;
    align-items: center;
    gap: 22px;
    margin-top: 35px;
    padding-bottom: 8px;
    border-bottom: 1px solid var(--white);
    font-size: .94rem;
    font-weight: 800;
    transition: gap .25s var(--ease);
}

.responsible-copy a:hover,
.final-link:hover {
    gap: 36px;
}

.responsible-copy a b,
.final-link b {
    font-size: 1.35rem;
    line-height: .8;
}

.why-nine {
    padding: 135px 0;
}

.why-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    margin-top: 65px;
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.why-item {
    min-height: 308px;
    padding: 27px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.journey {
    padding: 135px 0;
    color: var(--white);
    background: var(--black);
}

.journey .section-label {
    color: rgba(255, 255, 255, .52);
}

.journey-title {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 32px;
    margin-bottom: 67px;
}

.journey-title h2 {
    max-width: 980px;
    font-size: clamp(3rem, 5.8vw, 6.15rem);
}

.journey-list {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    border-top: 1px solid var(--dark-line);
    border-left: 1px solid var(--dark-line);
}

.journey-item {
    display: flex;
    min-height: 300px;
    padding: 22px;
    flex-direction: column;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.journey-item span {
    color: rgba(255, 255, 255, .54);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .1em;
}

.journey-item h3 {
    margin: auto 0 12px;
    font-size: 1.55rem;
    line-height: .95;
    letter-spacing: -.06em;
}

.journey-item p {
    margin: 0;
    color: rgba(255, 255, 255, .58);
    font-size: .8rem;
}

.faq {
    padding: 145px 0;
}

.faq-layout {
    display: grid;
    grid-template-columns: .82fr 1.18fr;
    gap: clamp(45px, 9vw, 155px);
}

.faq-title {
    position: sticky;
    top: 125px;
    align-self: start;
}

.faq-title h2 {
    margin-top: 22px;
    font-size: clamp(3.25rem, 5.85vw, 6.2rem);
}

.faq-list {
    border-top: 1px solid var(--ink);
}

.faq-list details {
    border-bottom: 1px solid var(--line);
}

.faq-list summary {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 25px;
    padding: 25px 0;
    cursor: pointer;
    list-style: none;
    font-size: clamp(1.1rem, 1.6vw, 1.38rem);
    font-weight: 700;
    line-height: 1.1;
    letter-spacing: -.035em;
}

.faq-list summary::-webkit-details-marker {
    display: none;
}

.faq-list summary span {
    flex: 0 0 auto;
    color: var(--muted);
    font-size: 1.6rem;
    font-weight: 400;
    transition: transform .25s var(--ease);
}

.faq-list details[open] summary span {
    transform: rotate(45deg);
}

.faq-list details p {
    max-width: 630px;
    margin: -3px 52px 25px 0;
    color: var(--muted);
    font-size: .93rem;
}

.final-cta {
    padding: 0 0 112px;
}

.final-cta-inner {
    position: relative;
    padding: clamp(53px, 9vw, 125px) clamp(28px, 8vw, 110px);
    overflow: hidden;
    color: var(--white);
    background: var(--black);
}

.final-cta-inner::before {
    position: absolute;
    top: -44%;
    right: -6%;
    width: min(56vw, 700px);
    aspect-ratio: 1;
    border: 1px solid rgba(255, 255, 255, .24);
    border-radius: 50%;
    content: "";
}

.final-cta .section-label,
.final-cta h2,
.final-cta-inner > p:not(.section-label),
.final-actions {
    position: relative;
}

.final-cta .section-label {
    color: rgba(255, 255, 255, .52);
}

.final-cta h2 {
    max-width: 1040px;
    margin-top: 32px;
    font-size: clamp(3.35rem, 7.75vw, 8.15rem);
}

.final-cta h2 em {
    color: transparent;
    -webkit-text-stroke: 1px var(--white);
}

.final-cta-inner > p:not(.section-label) {
    max-width: 600px;
    margin: 30px 0 0;
    color: rgba(255, 255, 255, .63);
    font-size: .98rem;
}

.final-actions {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 28px;
    margin-top: 38px;
}

.final-secondary {
    color: rgba(255, 255, 255, .65);
    font-size: .9rem;
    font-weight: 700;
    text-decoration: underline;
    text-underline-offset: 5px;
    transition: color .2s var(--ease);
}

.final-secondary:hover {
    color: var(--white);
}

.site-footer {
    padding: 34px 0;
    color: rgba(255, 255, 255, .65);
    background: var(--charcoal);
}

.footer-row {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 22px;
    font-size: .83rem;
}

.footer-row strong {
    color: var(--white);
}

.footer-row a:hover {
    color: var(--white);
}

.reveal {
    opacity: 0;
    transform: translateY(18px);
    transition: opacity .6s var(--ease), transform .6s var(--ease);
}

.reveal.is-visible {
    opacity: 1;
    transform: translateY(0);
}

@media (max-width: 1100px) {
    .ecosystem-list {
        grid-template-columns: repeat(4, 1fr);
    }

    .ecosystem-heading,
    .businesses-top {
        grid-template-columns: 1fr 2fr;
    }

    .ecosystem-heading > p:last-child,
    .businesses-top > p:last-child {
        grid-column: 2;
    }

    .journey-list {
        grid-template-columns: repeat(3, 1fr);
    }

    .why-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .service-item {
        grid-template-columns: 52px minmax(160px, .9fr) minmax(220px, 1.1fr) 38px;
    }

    .service-tag {
        display: none;
    }
}

@media (max-width: 900px) {
    .container {
        width: min(100% - 42px, 1280px);
    }

    .nav-links {
        gap: 16px;
        font-size: .65rem;
    }

    .hero,
    .hero-layout {
        min-height: 700px;
    }

    .manifesto-grid,
    .approach-layout,
    .faq-layout,
    .responsible-layout {
        grid-template-columns: 1fr;
    }

    .smile-mark,
    .responsible-mark {
        display: none;
    }

    .approach-title,
    .faq-title {
        position: static;
    }

    .ecosystem-heading,
    .businesses-top {
        grid-template-columns: 1fr;
    }

    .ecosystem-heading > p:last-child,
    .businesses-top > p:last-child {
        grid-column: auto;
    }

    .ecosystem-heading h2,
    .businesses-top h2 {
        margin-top: 22px;
    }

    .responsible-copy {
        max-width: none;
    }

    .service-item {
        grid-template-columns: 50px 1fr 36px;
        gap: 16px;
        padding: 22px 0;
    }

    .service-item p {
        display: none;
    }

    .capability-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .faq-list {
        margin-top: 44px;
    }
}

@media (max-width: 640px) {
    .container {
        width: min(100% - 30px, 1280px);
    }

    .nav {
        min-height: 64px;
        gap: 12px;
    }

    .brand,
    .brand-logo {
        height: 20px;
    }

    .nav-links {
        display: none;
    }

    .nav .btn {
        min-height: 37px;
        padding: 8px 11px;
        font-size: .64rem;
    }

    .hero,
    .hero-layout {
        min-height: 650px;
    }

    .hero-layout {
        padding: 21px 0 72px;
    }

    .hero-meta span:nth-child(2) {
        display: none;
    }

    .hero h1 {
        font-size: clamp(3.35rem, 14.9vw, 5.85rem);
        line-height: .82;
    }

    .hero h1 em {
        -webkit-text-stroke-width: 1px;
    }

    .hero-bottom {
        align-items: end;
        gap: 14px;
        margin-top: 30px;
    }

    .hero-bottom > p {
        font-size: .83rem;
        line-height: 1.45;
    }

    .circle-cta {
        width: 78px;
        height: 78px;
        flex-basis: 78px;
        font-size: .56rem;
    }

    .circle-cta b {
        font-size: .84rem;
    }

    .hero-stamp {
        right: 7px;
        bottom: 50px;
        font-size: 70vw;
    }

    .hero-ticker {
        padding: 10px 0;
    }

    .hero-ticker div {
        font-size: .59rem;
    }

    .manifesto,
    .services,
    .ecosystem,
    .capabilities,
    .approach,
    .businesses,
    .responsible-process,
    .why-nine,
    .journey,
    .faq {
        padding: 84px 0;
    }

    .manifesto-copy p {
        font-size: clamp(2rem, 9.7vw, 3.5rem);
    }

    .manifesto-copy .muted-copy {
        margin-top: 23px;
        font-size: 1.18rem;
    }

    .section-intro {
        display: block;
        margin-bottom: 24px;
    }

    .section-intro h2 {
        margin-top: 20px;
        font-size: clamp(3rem, 13.4vw, 5.05rem);
    }

    .services-lead {
        margin: 0 0 39px;
        font-size: .91rem;
    }

    .service-item {
        min-height: 106px;
        grid-template-columns: 36px 1fr 26px;
        gap: 9px;
    }

    .service-item h3 {
        font-size: clamp(1.86rem, 9.8vw, 3rem);
    }

    .service-arrow {
        font-size: 1.45rem;
    }

    .ecosystem-heading {
        margin-bottom: 43px;
    }

    .ecosystem-heading h2,
    .businesses-top h2,
    .responsible-copy h2,
    .journey-title h2,
    .faq-title h2 {
        font-size: clamp(2.9rem, 12.8vw, 4.8rem);
        line-height: .82;
    }

    .ecosystem-heading > p:last-child,
    .businesses-top > p:last-child {
        margin-top: 23px;
        font-size: .88rem;
    }

    .ecosystem-list {
        grid-template-columns: repeat(2, 1fr);
    }

    .ecosystem-list li {
        min-height: 215px;
        padding: 16px;
    }

    .ecosystem-list strong {
        font-size: 1.35rem;
    }

    .ecosystem-list p {
        font-size: .73rem;
    }

    .capability-grid,
    .why-grid {
        grid-template-columns: 1fr;
        margin-top: 43px;
    }

    .capability,
    .why-item {
        min-height: 235px;
        padding: 22px;
    }

    .capability > span,
    .why-item > span {
        margin-bottom: 45px;
    }

    .approach-title h2,
    .faq-title h2 {
        margin-top: 20px;
    }

    .approach-list {
        margin-top: 43px;
    }

    .approach-step {
        grid-template-columns: 43px 1fr;
        gap: 12px;
        padding: 23px 0 31px;
    }

    .approach-step h3 {
        font-size: 1.73rem;
    }

    .approach-step p {
        font-size: .86rem;
    }

    .business-tags {
        gap: 8px;
        margin-top: 42px;
    }

    .business-tags span {
        padding: 11px 13px;
        font-size: .72rem;
    }

    .responsible-copy h2 {
        margin-top: 21px;
    }

    .responsible-copy p:not(.section-label) {
        margin-top: 23px;
        font-size: .9rem;
    }

    .why-grid {
        margin-top: 43px;
    }

    .journey-title {
        display: block;
        margin-bottom: 42px;
    }

    .journey-title h2 {
        margin-top: 21px;
    }

    .journey-list {
        grid-template-columns: repeat(2, 1fr);
    }

    .journey-item {
        min-height: 212px;
        padding: 16px;
    }

    .journey-item h3 {
        font-size: 1.3rem;
    }

    .journey-item p {
        font-size: .72rem;
    }

    .faq-list {
        margin-top: 39px;
    }

    .faq-list summary {
        padding: 21px 0;
        font-size: 1.04rem;
    }

    .faq-list details p {
        margin: -2px 25px 21px 0;
        font-size: .86rem;
    }

    .final-cta {
        padding: 0 0 70px;
    }

    .final-cta-inner {
        padding: 52px 24px;
    }

    .final-cta h2 {
        font-size: clamp(3rem, 12.7vw, 4.8rem);
        line-height: .81;
    }

    .final-cta-inner > p:not(.section-label) {
        margin-top: 24px;
        font-size: .89rem;
    }

    .final-actions {
        align-items: flex-start;
        flex-direction: column;
        gap: 18px;
        margin-top: 31px;
    }

    .footer-row {
        align-items: flex-start;
        flex-direction: column;
        gap: 13px;
    }
}

@media (prefers-reduced-motion: reduce) {
    html {
        scroll-behavior: auto;
    }

    *,
    *::before,
    *::after {
        animation-duration: .01ms !important;
        animation-iteration-count: 1 !important;
        transition-duration: .01ms !important;
    }
}

/* Footer layout override */
.footer-main {
    grid-template-columns: minmax(260px, 1.7fr) repeat(4, minmax(120px, 1fr));
    gap: 42px 28px;
}

.footer-logo {
    height: 18px;
    margin-bottom: 24px;
}

.footer-logo img {
    height: 18px;
    width: auto;
    max-width: none;
}

.footer-contact {
    grid-column: 1;
    grid-row: 2;
    padding-top: 6px;
}

.footer-main > .footer-column:nth-of-type(1) {
    grid-column: 2;
}

.footer-main > .footer-column:nth-of-type(2) {
    grid-column: 3;
}

.footer-main > .footer-column:nth-of-type(3) {
    grid-column: 4;
}

.footer-main > .footer-column:nth-of-type(4) {
    grid-column: 5;
}

@media (max-width: 1100px) {
    .footer-main {
        grid-template-columns: minmax(220px, 1.5fr) repeat(3, minmax(130px, 1fr));
    }

    .footer-contact {
        grid-column: 1;
        grid-row: auto;
    }

    .footer-main > .footer-column:nth-of-type(4) {
        grid-column: 2;
    }
}

@media (max-width: 700px) {
    .footer-main {
        grid-template-columns: repeat(2, minmax(0, 1fr));
        gap: 38px 20px;
    }

    .footer-intro {
        grid-column: 1 / -1;
    }

    .footer-contact,
    .footer-main > .footer-column:nth-of-type(1),
    .footer-main > .footer-column:nth-of-type(2),
    .footer-main > .footer-column:nth-of-type(3),
    .footer-main > .footer-column:nth-of-type(4) {
        grid-column: auto;
        grid-row: auto;
    }

    .footer-logo,
    .footer-logo img {
        height: 15px;
    }
}

/* Footer desktop: enam kolom sejajar */
@media (min-width: 1101px) {
    .footer-main {
        grid-template-columns: minmax(250px, 1.8fr) repeat(5, minmax(105px, 1fr));
        align-items: start;
        gap: 24px;
    }

    .footer-contact {
        grid-column: auto;
        grid-row: auto;
        padding-top: 0;
    }

    .footer-main > .footer-column:nth-of-type(1),
    .footer-main > .footer-column:nth-of-type(2),
    .footer-main > .footer-column:nth-of-type(3),
    .footer-main > .footer-column:nth-of-type(4) {
        grid-column: auto;
    }

    .footer-intro {
        padding-right: 18px;
    }

    .footer-column {
        min-width: 0;
    }
}

/* Footer final: reset posisi lama dan paksa enam kolom desktop */
@media (min-width: 1101px) {
    .site-footer .footer-main {
        display: grid;
        grid-template-columns: minmax(230px, 1.7fr) repeat(5, minmax(105px, 1fr));
        align-items: start;
        gap: 24px;
    }

    .site-footer .footer-main > .footer-intro,
    .site-footer .footer-main > .footer-column,
    .site-footer .footer-main > .footer-contact {
        grid-column: auto !important;
        grid-row: auto !important;
        min-width: 0;
        padding-top: 0;
    }

    .site-footer .footer-intro {
        padding-right: 12px;
    }

    .site-footer .footer-main > .footer-intro {
        grid-column: 1 !important;
    }

    .site-footer .footer-main > .footer-column:nth-child(2) {
        grid-column: 2 !important;
    }

    .site-footer .footer-main > .footer-column:nth-child(3) {
        grid-column: 3 !important;
    }

    .site-footer .footer-main > .footer-column:nth-child(4) {
        grid-column: 4 !important;
    }

    .site-footer .footer-main > .footer-column:nth-child(5) {
        grid-column: 5 !important;
    }

    .site-footer .footer-main > .footer-contact {
        grid-column: 6 !important;
    }
}

/* Footer visual styling */
.site-footer {
    position: relative;
    margin-top: 0;
    padding-top: 92px;
    overflow: hidden;
    background:
        radial-gradient(circle at 8% 8%, rgba(255, 255, 255, .08), transparent 24%),
        var(--black);
}

.site-footer::before {
    position: absolute;
    top: -210px;
    right: -110px;
    width: 420px;
    height: 420px;
    border: 1px solid rgba(255, 255, 255, .13);
    border-radius: 50%;
    content: "";
    pointer-events: none;
}

.site-footer .footer-main {
    position: relative;
    z-index: 1;
    padding-bottom: 84px;
}

.site-footer .footer-intro {
    position: relative;
}

.site-footer .footer-intro::before {
    display: block;
    width: 31px;
    height: 1px;
    margin-bottom: 24px;
    content: "";
    background: var(--white);
}

.site-footer .footer-logo {
    height: 17px;
    margin-bottom: 27px;
}

.site-footer .footer-logo img {
    height: 17px;
    width: auto;
    max-width: none;
}

.site-footer .footer-intro p {
    max-width: 290px;
    color: rgba(255, 255, 255, .64);
    font-size: .82rem;
    line-height: 1.62;
}

.site-footer .footer-cta {
    gap: 14px;
    margin-top: 31px;
    padding: 11px 0 9px;
    border-bottom-color: rgba(255, 255, 255, .8);
    font-size: .76rem;
    letter-spacing: .04em;
    text-transform: uppercase;
}

.site-footer .footer-cta:hover {
    gap: 25px;
}

.site-footer .footer-column {
    gap: 11px;
    padding-top: 1px;
}

.site-footer .footer-column h2 {
    position: relative;
    margin-bottom: 16px;
    padding-bottom: 12px;
    border-bottom: 1px solid rgba(255, 255, 255, .16);
    color: rgba(255, 255, 255, .92);
    font-size: .64rem;
    letter-spacing: .13em;
}

.site-footer .footer-column a,
.site-footer .footer-column span {
    color: rgba(255, 255, 255, .57);
    font-size: .75rem;
    line-height: 1.38;
}

.site-footer .footer-column a {
    width: max-content;
    max-width: 100%;
}

.site-footer .footer-column a:hover {
    color: var(--white);
    transform: translateX(3px);
}

.site-footer .footer-contact a {
    overflow-wrap: anywhere;
}

.site-footer .footer-contact span:last-child {
    margin-top: 5px;
    color: rgba(255, 255, 255, .38);
}

.site-footer .footer-bottom {
    position: relative;
    z-index: 1;
    min-height: 68px;
    border-top-color: rgba(255, 255, 255, .15);
}

.site-footer .footer-bottom p,
.site-footer .footer-bottom span {
    color: rgba(255, 255, 255, .4);
    font-size: .67rem;
    letter-spacing: .025em;
}

@media (max-width: 700px) {
    .site-footer {
        padding-top: 65px;
    }

    .site-footer .footer-main {
        padding-bottom: 53px;
    }

    .site-footer .footer-intro::before {
        margin-bottom: 20px;
    }

    .site-footer .footer-logo,
    .site-footer .footer-logo img {
        height: 15px;
    }
}

/* Header: mega menu dan navigasi mobile */
.nav-actions {
    display: flex;
    align-items: center;
    gap: 12px;
}

.lang-switcher {
    position: relative;
}

.lang-switcher__trigger {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    min-height: 40px;
    padding: 8px 12px;
    border: 1px solid rgba(255,255,255,.18);
    border-radius: 999px;
    background: rgba(255,255,255,.06);
    color: inherit;
    font: inherit;
    font-size: .82rem;
    font-weight: 700;
    letter-spacing: .06em;
    cursor: pointer;
}

.lang-switcher__code {
    min-width: 1.4em;
    text-align: center;
}

.lang-switcher__menu {
    position: absolute;
    top: calc(100% + 8px);
    right: 0;
    min-width: 148px;
    padding: 6px;
    border: 1px solid rgba(255,255,255,.12);
    border-radius: 14px;
    background: rgba(8, 8, 8, .96);
    box-shadow: 0 18px 40px rgba(0,0,0,.28);
    opacity: 0;
    visibility: hidden;
    transform: translateY(-6px);
    transition: opacity .2s ease, transform .2s ease, visibility .2s ease;
    z-index: 30;
}

.lang-switcher.is-open .lang-switcher__menu {
    opacity: 1;
    visibility: visible;
    transform: translateY(0);
}

.lang-switcher__option {
    display: block;
    padding: 10px 12px;
    border-radius: 10px;
    color: rgba(255,255,255,.82);
    font-size: .92rem;
    font-weight: 600;
}

.lang-switcher__option:hover,
.lang-switcher__option.is-active {
    background: rgba(255,255,255,.08);
    color: #fff;
}

.mobile-lang-switcher {
    display: flex;
    gap: 10px;
    margin-top: 18px;
}

.mobile-lang-switcher__option {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-width: 52px;
    padding: 10px 14px;
    border: 1px solid rgba(255,255,255,.14);
    border-radius: 999px;
    font-size: .82rem;
    font-weight: 700;
    letter-spacing: .06em;
}

.mobile-lang-switcher__option.is-active {
    background: rgba(255,255,255,.12);
}

@media (max-width: 980px) {
    .lang-switcher {
        display: none;
    }
}

.nav-services-trigger,
.mobile-menu-trigger,
.mobile-menu-close {
    border: 0;
    cursor: pointer;
    font: inherit;
}

.nav-services-trigger {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 8px 0;
    color: inherit;
    background: transparent;
    font-size: inherit;
    font-weight: inherit;
    letter-spacing: inherit;
    text-transform: inherit;
    transition: color .2s var(--ease);
}

.nav-services-trigger span {
    font-size: 1.05rem;
    font-weight: 400;
    line-height: .8;
    transition: transform .25s var(--ease);
}

.nav-services-trigger:hover,
.nav-services-trigger[aria-expanded="true"] {
    color: var(--white);
}

.nav-services-trigger[aria-expanded="true"] span {
    transform: rotate(45deg);
}

.mega-menu {
    position: absolute;
    z-index: 90;
    top: 100%;
    right: 0;
    left: 0;
    visibility: hidden;
    overflow: hidden;
    max-height: 0;
    color: var(--white);
    background: var(--black);
    border-bottom: 1px solid var(--dark-line);
    opacity: 0;
    pointer-events: none;
    transition: max-height .5s var(--ease), opacity .28s var(--ease), visibility .28s;
}

.mega-menu[aria-hidden="false"] {
    visibility: visible;
    max-height: min(920px, calc(100vh - 74px));
    overflow-y: auto;
    opacity: 1;
    pointer-events: auto;
}

.mega-menu-inner {
    display: grid;
    grid-template-columns: minmax(260px, .92fr) minmax(0, 2.08fr);
    column-gap: clamp(35px, 7vw, 105px);
    padding-top: 48px;
}

.mega-menu-intro {
    padding-bottom: 49px;
}

.mega-eyebrow {
    margin: 0 0 18px;
    color: rgba(255, 255, 255, .5);
    font-size: .66rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.mega-menu-intro h2 {
    margin: 0;
    font-size: clamp(1.85rem, 2.65vw, 3rem);
    font-weight: 800;
    line-height: .96;
    letter-spacing: -.075em;
}

.mega-menu-intro h2 em {
    color: rgba(255, 255, 255, .52);
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.09em;
}

.mega-menu-intro > p:not(.mega-eyebrow) {
    max-width: 335px;
    margin: 22px 0 0;
    color: rgba(255, 255, 255, .6);
    font-size: .84rem;
    line-height: 1.52;
}

.mega-menu-intro > a {
    display: inline-flex;
    align-items: center;
    gap: 11px;
    margin-top: 25px;
    padding-bottom: 5px;
    border-bottom: 1px solid rgba(255, 255, 255, .76);
    font-size: .75rem;
    font-weight: 800;
    transition: gap .2s var(--ease);
}

.mega-menu-intro > a:hover {
    gap: 18px;
}

.mega-menu-intro > a span {
    font-size: 1.1rem;
    line-height: .8;
}

.mega-menu-groups {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 0;
    border-top: 1px solid var(--dark-line);
    border-left: 1px solid var(--dark-line);
}

.mega-group {
    min-height: 215px;
    padding: 20px 22px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.mega-group h3 {
    margin: 0;
    font-size: .8rem;
    font-weight: 800;
    letter-spacing: -.02em;
}

.mega-group h3 a {
    display: inline;
    margin: 0;
    color: var(--white);
    font-size: inherit;
    font-weight: inherit;
}

.mega-group h3 a:hover {
    transform: none;
    text-decoration: underline;
    text-underline-offset: 3px;
}

a.service-item {
    color: inherit;
    text-decoration: none;
}

.mega-group p {
    min-height: 35px;
    margin: 8px 0 16px;
    color: rgba(255, 255, 255, .48);
    font-size: .71rem;
    line-height: 1.38;
}

.mega-group a {
    display: block;
    width: max-content;
    max-width: 100%;
    margin-top: 7px;
    color: rgba(255, 255, 255, .71);
    font-size: .75rem;
    transition: color .2s var(--ease), transform .2s var(--ease);
}

.mega-group a:hover {
    color: var(--white);
    transform: translateX(4px);
}

.mega-menu-footer {
    display: flex;
    grid-column: 1 / -1;
    align-items: center;
    justify-content: space-between;
    gap: 25px;
    padding: 20px 0;
    border-top: 1px solid var(--dark-line);
    color: rgba(255, 255, 255, .54);
    font-size: .77rem;
}

.mega-menu-footer a {
    display: inline-flex;
    align-items: center;
    gap: 12px;
    color: var(--white);
    font-weight: 800;
}

.mega-menu-footer a:hover {
    text-decoration: underline;
    text-underline-offset: 4px;
}

.mega-menu-footer b {
    font-size: 1.2rem;
    line-height: .8;
}

.mobile-menu-trigger,
.mobile-navigation {
    display: none;
}

@media (min-width: 901px) {
    body.mega-menu-open::before {
        position: fixed;
        z-index: 80;
        inset: 74px 0 0;
        content: "";
        background: rgba(0, 0, 0, .36);
        backdrop-filter: blur(2px);
    }
}

@media (max-width: 900px) {
    .nav-links--desktop,
    .nav-desktop-cta,
    .mega-menu {
        display: none;
    }

    .mobile-menu-trigger {
        display: inline-flex;
        align-items: center;
        gap: 10px;
        padding: 0;
        color: var(--white);
        background: transparent;
        font-size: .72rem;
        font-weight: 800;
        letter-spacing: .08em;
        text-transform: uppercase;
    }

    .hamburger {
        display: grid;
        width: 21px;
        gap: 5px;
    }

    .hamburger i {
        display: block;
        width: 100%;
        height: 1px;
        background: currentColor;
        transition: transform .25s var(--ease);
    }

    .mobile-menu-trigger[aria-expanded="true"] .hamburger i:first-child {
        transform: translateY(3px) rotate(45deg);
    }

    .mobile-menu-trigger[aria-expanded="true"] .hamburger i:last-child {
        transform: translateY(-3px) rotate(-45deg);
    }

    .mobile-navigation {
        position: fixed;
        z-index: 200;
        inset: 0;
        display: block;
        visibility: hidden;
        overflow-y: auto;
        color: var(--white);
        background: var(--black);
        opacity: 0;
        pointer-events: none;
        transition: opacity .3s var(--ease), visibility .3s;
    }

    .mobile-navigation[aria-hidden="false"] {
        visibility: visible;
        opacity: 1;
        pointer-events: auto;
    }

    .mobile-navigation-inner {
        display: flex;
        min-height: 100%;
        flex-direction: column;
        padding-top: 23px;
        padding-bottom: 30px;
    }

    .mobile-navigation-head {
        display: flex;
        align-items: center;
        justify-content: space-between;
        padding-bottom: 29px;
        border-bottom: 1px solid var(--dark-line);
        color: rgba(255, 255, 255, .57);
        font-size: .67rem;
        font-weight: 800;
        letter-spacing: .1em;
        text-transform: uppercase;
    }

    .mobile-menu-close {
        width: 37px;
        height: 37px;
        border: 1px solid rgba(255, 255, 255, .36);
        border-radius: 50%;
        color: var(--white);
        background: transparent;
        font-size: 1.65rem;
        font-weight: 300;
        line-height: 1;
    }

    .mobile-main-links {
        margin-top: 31px;
        border-top: 1px solid var(--dark-line);
    }

    .mobile-main-links > a,
    .mobile-services summary {
        display: flex;
        align-items: center;
        justify-content: space-between;
        gap: 20px;
        padding: 18px 0;
        border-bottom: 1px solid var(--dark-line);
        color: var(--white);
        font-size: clamp(2rem, 8.4vw, 3.2rem);
        font-weight: 800;
        line-height: .9;
        letter-spacing: -.075em;
    }

    .mobile-main-links > a > span,
    .mobile-services summary span {
        color: rgba(255, 255, 255, .54);
        font-size: 1.7rem;
        font-weight: 400;
        letter-spacing: 0;
    }

    .mobile-services summary {
        cursor: pointer;
        list-style: none;
    }

    .mobile-services summary::-webkit-details-marker {
        display: none;
    }

    .mobile-services[open] summary span {
        transform: rotate(45deg);
    }

    .mobile-services > div {
        display: grid;
        gap: 12px;
        padding: 2px 0 23px;
        border-bottom: 1px solid var(--dark-line);
    }

    .mobile-services > div a {
        color: rgba(255, 255, 255, .61);
        font-size: .88rem;
        font-weight: 700;
    }

    .mobile-navigation-bottom {
        margin-top: auto;
        padding-top: 40px;
    }

    .mobile-navigation-bottom p {
        max-width: 355px;
        margin: 0 0 22px;
        color: rgba(255, 255, 255, .59);
        font-size: .86rem;
        line-height: 1.48;
    }

    body.mobile-menu-open {
        overflow: hidden;
    }
}

@media (max-width: 640px) {
    .mobile-navigation-inner {
        padding-top: 20px;
    }

    .mobile-main-links > a,
    .mobile-services summary {
        padding: 16px 0;
        font-size: clamp(1.9rem, 10vw, 2.75rem);
    }

    .mobile-navigation-bottom {
        padding-top: 30px;
    }
}

/* Perapian daftar layanan */
.service-item h3 {
    max-width: 100%;
    overflow-wrap: anywhere;
    font-size: clamp(1.7rem, 2.9vw, 3.15rem);
    line-height: .9;
    letter-spacing: -.075em;
}

.service-item {
    grid-template-columns: 52px minmax(190px, .95fr) minmax(250px, 1.15fr) minmax(190px, .85fr) 38px;
}

.service-item p {
    max-width: 310px;
}

.service-tag {
    line-height: 1.45;
}

@media (max-width: 1100px) {
    .service-item {
        grid-template-columns: 50px minmax(170px, 1fr) minmax(210px, 1fr) 36px;
    }
}

@media (max-width: 900px) {
    .service-item h3 {
        font-size: clamp(1.9rem, 5.5vw, 3rem);
    }
}

@media (max-width: 640px) {
    .service-item h3 {
        font-size: clamp(1.72rem, 9vw, 2.65rem);
        line-height: .92;
    }
}

/* Perapian jarak nomor dan panah layanan */
@media (min-width: 1101px) {
    .service-item {
        grid-template-columns: 82px minmax(190px, .95fr) minmax(250px, 1.15fr) minmax(190px, .85fr) 64px;
        column-gap: 28px;
    }

    .service-no {
        align-self: start;
        padding-top: 8px;
    }

    .service-arrow {
        display: flex;
        width: 64px;
        height: 64px;
        align-items: center;
        justify-content: center;
        justify-self: end;
        border: 1px solid var(--line);
        border-radius: 50%;
        font-size: 1.55rem;
    }

    .service-item:hover .service-arrow {
        border-color: rgba(255, 255, 255, .52);
        transform: translate(4px, -4px);
    }
}

@media (max-width: 1100px) and (min-width: 901px) {
    .service-item {
        grid-template-columns: 64px minmax(170px, 1fr) minmax(210px, 1fr) 54px;
        column-gap: 22px;
    }

    .service-arrow {
        display: flex;
        width: 48px;
        height: 48px;
        align-items: center;
        justify-content: center;
        justify-self: end;
        border: 1px solid var(--line);
        border-radius: 50%;
        font-size: 1.3rem;
    }
}

@media (max-width: 900px) {
    .service-arrow {
        justify-self: end;
    }
}

/* Service list: pisahkan nomor dan panah dari konten utama */
@media (min-width: 1101px) {
    .service-item {
        position: relative !important;
        display: grid !important;
        grid-template-columns: minmax(220px, 1fr) minmax(250px, 1.1fr) minmax(200px, .8fr) !important;
        gap: 40px !important;
        padding: 42px 118px 42px 122px !important;
    }

    .service-no {
        position: absolute !important;
        top: 47px !important;
        left: 22px !important;
        width: 64px !important;
        margin: 0 !important;
    }

    .service-arrow {
        position: absolute !important;
        top: 50% !important;
        right: 22px !important;
        display: flex !important;
        width: 58px !important;
        height: 58px !important;
        align-items: center !important;
        justify-content: center !important;
        margin: 0 !important;
        border: 1px solid rgba(255, 255, 255, .24) !important;
        border-radius: 50% !important;
        font-size: 1.45rem !important;
        line-height: 1 !important;
        transform: translateY(-50%) !important;
        transition: transform .25s ease, background .25s ease, border-color .25s ease !important;
    }

    .service-item:hover .service-arrow {
        background: rgba(255, 255, 255, .06) !important;
        border-color: rgba(255, 255, 255, .62) !important;
        transform: translate(4px, calc(-50% - 4px)) !important;
    }

    .service-item h3,
    .service-item p,
    .service-tag {
        min-width: 0 !important;
    }
}

@media (max-width: 1100px) and (min-width: 901px) {
    .service-item {
        position: relative !important;
        grid-template-columns: minmax(180px, 1fr) minmax(220px, 1fr) !important;
        gap: 26px !important;
        padding: 36px 82px 36px 80px !important;
    }

    .service-no {
        position: absolute !important;
        top: 41px !important;
        left: 16px !important;
        width: 48px !important;
        margin: 0 !important;
    }

    .service-arrow {
        position: absolute !important;
        top: 50% !important;
        right: 16px !important;
        display: flex !important;
        width: 46px !important;
        height: 46px !important;
        align-items: center !important;
        justify-content: center !important;
        border: 1px solid rgba(255, 255, 255, .24) !important;
        border-radius: 50% !important;
        transform: translateY(-50%) !important;
    }
}

@media (max-width: 900px) {
    .service-item {
        padding-left: 0 !important;
        padding-right: 0 !important;
    }

    .service-no,
    .service-arrow {
        position: static !important;
    }

    .service-arrow {
        width: auto !important;
        height: auto !important;
        border: 0 !important;
        border-radius: 0 !important;
        transform: none !important;
    }
}

/* ─────────────────────────────────────────────
   PPC SERVICE PAGE
───────────────────────────────────────────── */

.service-page {
    overflow: hidden;
}

.service-hero {
    padding: clamp(8.5rem, 13vw, 12rem) 0 clamp(4rem, 8vw, 7rem);
    background: var(--ink, #090909);
}

.service-hero-top {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1rem;
    margin-bottom: clamp(3.5rem, 7vw, 7rem);
}

.back-link {
    display: inline-flex;
    align-items: center;
    gap: .65rem;
    color: rgba(255, 255, 255, .64);
    font-size: .76rem;
    letter-spacing: .04em;
    text-decoration: none;
    transition: color .25s ease, transform .25s ease;
}

.back-link span {
    font-size: 1rem;
    transition: transform .25s ease;
}

.back-link:hover {
    color: var(--accent, #ffffff);
}

.back-link:hover span {
    transform: translateX(-4px);
}

.service-hero-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.35fr) minmax(280px, .65fr);
    gap: clamp(2rem, 8vw, 9rem);
    align-items: end;
}

.service-hero-title h1 {
    max-width: 900px;
    margin: .8rem 0 0;
    color: #f5f5f0;
    font-size: clamp(3.3rem, 7.6vw, 8.2rem);
    font-weight: 500;
    line-height: .85;
    letter-spacing: -.085em;
}

.service-hero-title h1 em,
.service-intro h2 em,
.process-head h2 em,
.service-fit h2 em,
.service-cta h2 em {
    color: var(--accent, #ffffff);
    font-family: inherit;
    font-style: normal;
}

.service-hero-copy {
    max-width: 410px;
    padding-bottom: .35rem;
}

.service-hero-copy p {
    margin: 0;
    color: rgba(255, 255, 255, .7);
    font-size: clamp(1rem, 1.2vw, 1.16rem);
    line-height: 1.7;
}

.text-link {
    display: inline-flex;
    align-items: center;
    gap: .65rem;
    margin-top: 2rem;
    padding-bottom: .35rem;
    border-bottom: 1px solid rgba(214, 255, 63, .75);
    color: var(--accent, #ffffff);
    font-size: .82rem;
    font-weight: 600;
    letter-spacing: .02em;
    text-decoration: none;
}

.text-link span {
    font-size: 1.15rem;
    transition: transform .25s ease;
}

.text-link:hover span {
    transform: translate(3px, -3px);
}

.service-hero-meta {
    display: flex;
    flex-wrap: wrap;
    gap: .7rem;
    margin-top: clamp(3.5rem, 7vw, 6.5rem);
    padding-top: 1.1rem;
    border-top: 1px solid rgba(255, 255, 255, .14);
}

.service-hero-meta span {
    color: rgba(255, 255, 255, .5);
    font-size: .71rem;
    letter-spacing: .08em;
    text-transform: uppercase;
}

.service-hero-meta span:not(:last-child)::after {
    content: "•";
    margin-left: .7rem;
    color: var(--accent, #ffffff);
}

.service-intro {
    padding: clamp(5rem, 11vw, 10rem) 0;
}

.service-intro-grid,
.service-fit-grid {
    display: grid;
    grid-template-columns: minmax(160px, .55fr) minmax(0, 1.75fr);
    gap: clamp(2rem, 9vw, 11rem);
}

.service-intro-copy h2,
.process-head h2,
.service-fit h2,
.service-cta h2 {
    max-width: 900px;
    margin: 0;
    color: #f5f5f0;
    font-size: clamp(2.45rem, 5vw, 5.5rem);
    font-weight: 500;
    line-height: .91;
    letter-spacing: -.075em;
}

.service-intro-copy > p {
    max-width: 60ch;
    margin: clamp(2rem, 4vw, 3.5rem) 0 0;
    color: rgba(255, 255, 255, .62);
    font-size: clamp(1rem, 1.25vw, 1.18rem);
    line-height: 1.72;
}

.service-scope {
    padding: clamp(5rem, 10vw, 9.5rem) 0;
    background: #f0f0e9;
    color: #101010;
}

.service-scope .section-label {
    color: rgba(16, 16, 16, .56);
}

.section-heading {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 2rem;
    margin-bottom: clamp(3rem, 6vw, 5rem);
}

.section-heading h2 {
    margin: 0;
    font-size: clamp(2.6rem, 5.5vw, 6rem);
    font-weight: 500;
    line-height: .9;
    letter-spacing: -.08em;
}

.scope-list {
    border-top: 1px solid rgba(16, 16, 16, .22);
}

.scope-item {
    display: grid;
    grid-template-columns: 74px minmax(220px, .85fr) minmax(280px, 1.15fr) 52px;
    gap: clamp(1.25rem, 3vw, 3.5rem);
    align-items: start;
    padding: clamp(1.8rem, 3.4vw, 3rem) 0;
    border-bottom: 1px solid rgba(16, 16, 16, .2);
    transition: padding .3s ease;
}

.scope-item:hover {
    padding-right: .65rem;
}

.scope-number {
    padding-top: .35rem;
    color: rgba(16, 16, 16, .55);
    font-size: .78rem;
    letter-spacing: .08em;
}

.scope-item h3 {
    margin: 0;
    font-size: clamp(1.55rem, 2.45vw, 2.8rem);
    font-weight: 500;
    line-height: .95;
    letter-spacing: -.065em;
}

.scope-item p {
    max-width: 48ch;
    margin: 0;
    color: rgba(16, 16, 16, .64);
    font-size: .97rem;
    line-height: 1.66;
}

.scope-arrow {
    display: grid;
    width: 48px;
    height: 48px;
    place-items: center;
    justify-self: end;
    border: 1px solid rgba(16, 16, 16, .28);
    border-radius: 50%;
    font-size: 1.2rem;
    transition: transform .25s ease, background .25s ease, color .25s ease;
}

.scope-item:hover .scope-arrow {
    background: #101010;
    color: var(--accent, #ffffff);
    transform: translate(4px, -4px);
}

.service-process {
    padding: clamp(5rem, 10vw, 9.5rem) 0;
}

.process-head {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 2rem;
    margin-bottom: clamp(3rem, 6vw, 5rem);
}

.process-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    border-top: 1px solid rgba(255, 255, 255, .17);
}

.process-card {
    min-height: 330px;
    padding: 1.5rem clamp(1rem, 2.2vw, 2.3rem) 1.75rem;
    border-right: 1px solid rgba(255, 255, 255, .17);
}

.process-card:first-child {
    border-left: 1px solid rgba(255, 255, 255, .17);
}

.process-card > span {
    color: var(--accent, #ffffff);
    font-size: .76rem;
    letter-spacing: .08em;
}

.process-card h3 {
    margin: clamp(5rem, 9vw, 8.5rem) 0 1rem;
    color: #f5f5f0;
    font-size: clamp(1.5rem, 2.2vw, 2.4rem);
    font-weight: 500;
    line-height: .95;
    letter-spacing: -.06em;
}

.process-card p {
    margin: 0;
    color: rgba(255, 255, 255, .58);
    font-size: .92rem;
    line-height: 1.65;
}

.service-fit {
    padding: clamp(5rem, 10vw, 9.5rem) 0;
    background: #141414;
}

.service-fit-content h2 {
    max-width: 870px;
}

.fit-columns {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: clamp(2rem, 7vw, 7rem);
    max-width: 900px;
    margin-top: clamp(3rem, 5vw, 5rem);
}

.fit-label {
    margin: 0 0 1.1rem;
    color: var(--accent, #ffffff);
    font-size: .72rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.fit-columns ul {
    display: grid;
    gap: .8rem;
    margin: 0;
    padding: 0;
    list-style: none;
}

.fit-columns li {
    position: relative;
    padding-left: 1.1rem;
    color: rgba(255, 255, 255, .67);
    font-size: .96rem;
    line-height: 1.55;
}

.fit-columns li::before {
    content: "—";
    position: absolute;
    left: 0;
    color: var(--accent, #ffffff);
}

.service-cta {
    padding: clamp(5.5rem, 11vw, 10.5rem) 0;
    background: var(--accent, #ffffff);
    color: #101010;
}

.service-cta-inner {
    max-width: 920px;
}

.service-cta .section-label {
    color: rgba(16, 16, 16, .62);
}

.service-cta h2 {
    max-width: 890px;
    margin-top: clamp(2.2rem, 5vw, 4.5rem);
    color: #101010;
}

.service-cta h2 em {
    color: #101010;
}

.service-cta-inner > p:not(.section-label) {
    max-width: 57ch;
    margin: clamp(2rem, 4vw, 3.2rem) 0 0;
    color: rgba(16, 16, 16, .7);
    font-size: clamp(1rem, 1.2vw, 1.17rem);
    line-height: 1.68;
}

.button--light {
    display: inline-flex;
    align-items: center;
    gap: 1rem;
    margin-top: clamp(2rem, 4vw, 3.2rem);
    padding: 1rem 1.25rem;
    background: #101010;
    border: 1px solid #101010;
    color: #f5f5f0;
    font-size: .8rem;
    font-weight: 700;
    letter-spacing: .03em;
    text-decoration: none;
    transition: transform .25s ease, background .25s ease, color .25s ease;
}

.button--light:hover {
    background: transparent;
    color: #101010;
    transform: translateY(-3px);
}

.button--light span {
    font-size: 1.15rem;
}

@media (max-width: 900px) {
    .service-hero-grid,
    .service-intro-grid,
    .service-fit-grid {
        grid-template-columns: 1fr;
        gap: 2rem;
    }

    .service-hero-copy {
        max-width: 580px;
    }

    .scope-item {
        grid-template-columns: 50px minmax(190px, .8fr) minmax(0, 1.2fr) 46px;
        gap: 1.4rem;
    }

    .process-grid {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .process-card:nth-child(3) {
        border-left: 1px solid rgba(255, 255, 255, .17);
    }

    .process-card {
        min-height: 275px;
        border-bottom: 1px solid rgba(255, 255, 255, .17);
    }

    .process-card h3 {
        margin-top: 4.5rem;
    }
}

@media (max-width: 640px) {
    .service-hero {
        padding-top: 7.7rem;
    }

    .service-hero-top {
        align-items: flex-start;
        flex-direction: column-reverse;
        margin-bottom: 3.25rem;
    }

    .service-hero-title h1 {
        font-size: clamp(3.05rem, 15vw, 4.6rem);
        line-height: .88;
    }

    .service-hero-meta {
        gap: .55rem .7rem;
    }

    .service-hero-meta span {
        font-size: .63rem;
    }

    .service-hero-meta span:not(:last-child)::after {
        margin-left: .55rem;
    }

    .section-heading,
    .process-head {
        display: block;
    }

    .section-heading h2,
    .process-head h2 {
        margin-top: 1.7rem;
    }

    .scope-item {
        grid-template-columns: 38px minmax(0, 1fr) 40px;
        gap: .85rem;
        padding: 1.65rem 0;
    }

    .scope-item > div {
        grid-column: 2 / 3;
    }

    .scope-item p {
        margin-top: .9rem;
    }

    .scope-arrow {
        width: 38px;
        height: 38px;
        font-size: 1rem;
    }

    .process-grid,
    .fit-columns {
        grid-template-columns: 1fr;
    }

    .process-card,
    .process-card:nth-child(3) {
        min-height: auto;
        padding: 1.35rem 1.2rem 1.6rem;
        border-left: 1px solid rgba(255, 255, 255, .17);
    }

    .process-card h3 {
        margin-top: 3.5rem;
    }

    .fit-columns {
        gap: 2.4rem;
    }
}





/* =========================================================
   PPC PAGE — monochrome system aligned with homepage
   ========================================================= */

.nine-ppc {
    overflow: hidden;
    color: var(--ink);
    background: var(--paper);
}

.nine-ppc *,
.nine-ppc *::before,
.nine-ppc *::after {
    box-sizing: border-box;
}

.nine-ppc h1,
.nine-ppc h2,
.nine-ppc h3,
.nine-ppc p {
    margin-top: 0;
}

.nine-ppc h1,
.nine-ppc h2,
.nine-ppc h3 {
    letter-spacing: -.085em;
}

.nine-ppc h1 em,
.nine-ppc h2 em {
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.11em;
    text-transform: lowercase;
}

.nine-ppc .section-label {
    color: var(--muted);
}

/* Hero — follows homepage hero */

.ppc-hero {
    position: relative;
    min-height: min(820px, calc(100vh - 74px));
    overflow: hidden;
    color: var(--white);
    background: var(--black);
}

.ppc-hero::before {
    position: absolute;
    top: -18vw;
    right: -9vw;
    width: min(62vw, 840px);
    aspect-ratio: 1;
    border: 1px solid rgba(255, 255, 255, .2);
    border-radius: 50%;
    content: "";
}

.ppc-hero::after {
    position: absolute;
    right: 7vw;
    bottom: 14%;
    width: 13px;
    height: 13px;
    border-radius: 50%;
    content: "";
    background: var(--white);
    box-shadow: 30px -43px 0 -4px rgba(255, 255, 255, .7), -36px 48px 0 -5px rgba(255, 255, 255, .48);
}

.ppc-hero > .container {
    position: relative;
    z-index: 2;
    display: flex;
    min-height: min(820px, calc(100vh - 74px));
    flex-direction: column;
    justify-content: space-between;
    padding: 28px 0 64px;
}

.ppc-hero__meta {
    display: flex;
    justify-content: space-between;
    gap: 15px;
    color: rgba(255, 255, 255, .52);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.ppc-hero__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.45fr) minmax(250px, .55fr);
    gap: clamp(36px, 8vw, 130px);
    align-items: end;
}

.ppc-hero .hero-kicker {
    margin-bottom: 17px;
    color: rgba(255, 255, 255, .63);
    font-size: .7rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.ppc-hero h1 {
    max-width: 930px;
    margin-bottom: 0;
    font-size: clamp(4rem, 8.25vw, 8.35rem);
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.095em;
    text-transform: uppercase;
}

.ppc-hero h1 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    -webkit-text-stroke: 1.4px var(--white);
}

.ppc-hero__aside {
    padding-bottom: .25rem;
}

.ppc-hero__aside p {
    margin-bottom: 1.15rem;
    color: rgba(255, 255, 255, .66);
    font-size: .9rem;
    line-height: 1.58;
}

.ppc-hero__aside p:last-of-type {
    margin-bottom: 1.85rem;
}

.nine-ppc .circle-cta {
    display: flex;
    width: 118px;
    height: 118px;
    align-items: center;
    justify-content: center;
    border: 1px solid var(--white);
    border-radius: 50%;
    color: var(--black);
    background: var(--white);
    font-size: .71rem;
    font-weight: 800;
    line-height: 1.08;
    text-align: center;
    transition: transform .32s var(--ease), color .32s var(--ease), background .32s var(--ease);
}

.nine-ppc .circle-cta b {
    margin-left: 5px;
    font-size: 1.1rem;
}

.nine-ppc .circle-cta:hover {
    transform: rotate(12deg) scale(1.06);
    color: var(--white);
    background: transparent;
}

.ppc-hero__foot {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 35px;
    padding-top: 18px;
    border-top: 1px solid var(--dark-line);
}

.ppc-hero__foot a {
    color: var(--white);
    font-size: .74rem;
    font-weight: 800;
    letter-spacing: .07em;
    text-transform: uppercase;
}

.ppc-hero__foot a span {
    margin-left: 7px;
    font-size: 1.08rem;
}

.ppc-hero__foot p {
    max-width: 470px;
    margin: 0;
    color: rgba(255, 255, 255, .58);
    font-size: .82rem;
}

/* Shared headings */

.ppc-value,
.ppc-process,
.ppc-why,
.ppc-faq {
    padding: 135px 0;
}

.ppc-split {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr);
    gap: 35px;
}

.ppc-value h2,
.ppc-process h2,
.ppc-why h2,
.ppc-faq h2,
.ppc-section-intro h2,
.ppc-audit h2,
.ppc-context h2 {
    margin: 0;
    font-size: clamp(3rem, 6.3vw, 6.55rem);
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.095em;
    text-transform: uppercase;
}

.ppc-value h2 em,
.ppc-process h2 em,
.ppc-why h2 em,
.ppc-faq h2 em,
.ppc-section-intro h2 em,
.ppc-audit h2 em,
.ppc-context h2 em {
    color: var(--muted);
}

.ppc-value__copy {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 35px;
    margin-top: 35px;
}

.ppc-value__copy p {
    margin-bottom: 0;
    color: var(--muted);
    font-size: .98rem;
    line-height: 1.65;
}

.ppc-principles {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin-top: 90px;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.ppc-principle {
    min-height: 255px;
    padding: 20px 28px 30px 0;
    border-right: 1px solid var(--line);
}

.ppc-principle + .ppc-principle {
    padding-left: 28px;
}

.ppc-principle:last-child {
    border-right: 0;
}

.ppc-principle span,
.ppc-goal-grid span,
.ppc-why__list span {
    display: block;
    margin-bottom: 62px;
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
}

.ppc-principle h3,
.ppc-goal-grid h3,
.ppc-why__list h3 {
    margin: 0 0 12px;
    font-size: clamp(1.35rem, 2vw, 1.75rem);
    font-weight: 800;
    line-height: .91;
}

.ppc-principle p,
.ppc-goal-grid p,
.ppc-why__list p {
    margin: 0;
    color: var(--muted);
    font-size: .86rem;
    line-height: 1.58;
}

/* PPC services — white rows and black hover */

.ppc-services {
    padding: 125px 0 145px;
    background: var(--white);
}

.ppc-section-intro {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr);
    gap: 35px;
    align-items: end;
    margin-bottom: 58px;
}

.ppc-section-intro > p:last-child {
    max-width: 580px;
    margin: 22px 0 0;
    color: var(--muted);
    font-size: .96rem;
    line-height: 1.58;
}

.ppc-service-list {
    border-top: 1px solid var(--ink);
}

.ppc-service {
    position: relative;
    display: grid;
    grid-template-columns: 58px minmax(210px, .92fr) minmax(280px, 1.18fr);
    gap: 24px;
    overflow: hidden;
    padding: 30px 0;
    border-bottom: 1px solid var(--line);
    transition: color .32s var(--ease);
}

.ppc-service::before {
    position: absolute;
    inset: 0;
    z-index: 0;
    content: "";
    background: var(--black);
    transform: scaleY(0);
    transform-origin: bottom;
    transition: transform .36s var(--ease);
}

.ppc-service > * {
    position: relative;
    z-index: 1;
}

.ppc-service:hover {
    color: var(--white);
}

.ppc-service:hover::before {
    transform: scaleY(1);
}

.ppc-service__number,
.ppc-service__label {
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
    text-transform: uppercase;
    transition: color .3s var(--ease);
}

.ppc-service:hover .ppc-service__number,
.ppc-service:hover .ppc-service__label {
    color: rgba(255, 255, 255, .55);
}

.ppc-service h3 {
    margin: 0 0 20px;
    font-size: clamp(1.85rem, 3.2vw, 3.35rem);
    font-weight: 800;
    line-height: .84;
    letter-spacing: -.09em;
    text-transform: uppercase;
}

.ppc-service__title a,
.ppc-text-link {
    display: inline-block;
    padding-bottom: 4px;
    border-bottom: 1px solid currentColor;
    color: var(--ink);
    font-size: .71rem;
    font-weight: 800;
    letter-spacing: .055em;
    text-transform: uppercase;
}

.ppc-service:hover .ppc-service__title a {
    color: var(--white);
}

.ppc-service__body p {
    margin: 0 0 16px;
    color: var(--muted);
    font-size: .89rem;
    line-height: 1.58;
    transition: color .3s var(--ease);
}

.ppc-service:hover .ppc-service__body p:not(.ppc-service__label) {
    color: rgba(255, 255, 255, .72);
}

.ppc-service__body .ppc-service__label {
    margin-top: 25px;
}

.ppc-service ul {
    display: grid;
    gap: 7px;
    margin: 12px 0 0;
    padding: 0;
    color: var(--muted);
    font-size: .82rem;
    line-height: 1.45;
    list-style: none;
    transition: color .3s var(--ease);
}

.ppc-service li {
    position: relative;
    padding-left: 15px;
}

.ppc-service li::before {
    position: absolute;
    left: 0;
    content: "—";
}

.ppc-service:hover ul {
    color: rgba(255, 255, 255, .66);
}

.ppc-note {
    max-width: 640px;
    margin: 20px 0 0 auto;
    color: var(--muted);
    font-size: .76rem;
    line-height: 1.55;
}

/* Ecosystem */

.ppc-ecosystem {
    padding: 135px 0;
    color: var(--white);
    background: var(--black);
}

.ppc-ecosystem .section-label {
    color: rgba(255, 255, 255, .52);
}

.ppc-ecosystem .ppc-section-intro h2 em {
    color: rgba(255, 255, 255, .55);
}

.ppc-ecosystem .ppc-section-intro > p:last-child {
    color: rgba(255, 255, 255, .63);
}

.ppc-flow {
    margin-top: 75px;
    padding: 20px 0 0;
    border-top: 1px solid var(--dark-line);
}

.ppc-flow__title {
    margin: 0 0 26px;
    color: rgba(255, 255, 255, .55);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.ppc-flow ol {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin: 0;
    padding: 0;
    border-left: 1px solid var(--dark-line);
    list-style: none;
}

.ppc-flow li {
    min-height: 225px;
    padding: 19px 22px 25px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.ppc-flow li span {
    display: block;
    margin-bottom: 48px;
    color: rgba(255, 255, 255, .48);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
}

.ppc-flow li strong {
    display: block;
    margin-bottom: 12px;
    color: var(--white);
    font-size: 1.13rem;
    line-height: 1;
    letter-spacing: -.035em;
}

.ppc-flow li p {
    margin: 0;
    color: rgba(255, 255, 255, .57);
    font-size: .82rem;
    line-height: 1.55;
}

.ppc-connections {
    margin-top: 78px;
}

.ppc-connections > .section-label {
    margin-bottom: 18px;
}

.ppc-connections > div {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    border-top: 1px solid var(--dark-line);
    border-left: 1px solid var(--dark-line);
}

.ppc-connections article {
    min-height: 205px;
    padding: 19px 20px 25px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.ppc-connections h3 {
    margin: 0 0 57px;
    color: var(--white);
    font-size: 1.32rem;
    font-weight: 800;
    line-height: .9;
    letter-spacing: -.06em;
}

.ppc-connections p {
    margin: 0;
    color: rgba(255, 255, 255, .57);
    font-size: .82rem;
    line-height: 1.55;
}

/* Process and goals */

.ppc-process {
    background: var(--paper);
}

.ppc-process__list {
    margin-top: 80px;
    border-top: 1px solid var(--ink);
}

.ppc-process__list article {
    display: grid;
    grid-template-columns: 58px minmax(230px, .82fr) minmax(0, 1.18fr);
    gap: 24px;
    padding: 27px 0 30px;
    border-bottom: 1px solid var(--line);
}

.ppc-process__list span {
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
}

.ppc-process__list h3 {
    margin: 0;
    font-size: clamp(1.25rem, 2vw, 1.72rem);
    font-weight: 800;
    line-height: .95;
    letter-spacing: -.06em;
}

.ppc-process__list p {
    max-width: 570px;
    margin: 0;
    color: var(--muted);
    font-size: .89rem;
    line-height: 1.58;
}

.ppc-goals {
    padding: 125px 0 145px;
    background: var(--white);
}

.ppc-goal-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    margin-top: 62px;
    border-top: 1px solid var(--ink);
    border-left: 1px solid var(--line);
}

.ppc-goal-grid article {
    min-height: 330px;
    padding: 20px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.ppc-goal-grid small {
    display: block;
    margin-top: 26px;
    color: var(--muted);
    font-size: .72rem;
    line-height: 1.5;
}

.ppc-goal-grid small b {
    color: var(--ink);
}

/* Audit */

.ppc-audit {
    padding: 135px 0;
    color: var(--white);
    background: var(--black);
}

.ppc-audit .section-label {
    margin-bottom: 18px;
    color: rgba(255, 255, 255, .52);
}

.ppc-audit h2 em {
    color: rgba(255, 255, 255, .55);
}

.ppc-audit__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.25fr) minmax(295px, .75fr);
    gap: clamp(50px, 10vw, 160px);
    align-items: end;
}

.ppc-audit__intro > p:not(.section-label) {
    max-width: 610px;
    margin: 29px 0;
    color: rgba(255, 255, 255, .63);
    font-size: .95rem;
    line-height: 1.62;
}

.nine-ppc .ppc-button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    min-height: 44px;
    padding: 11px 17px;
    border: 1px solid var(--white);
    color: var(--black);
    background: var(--white);
    font-size: .72rem;
    font-weight: 800;
    letter-spacing: .035em;
    text-transform: uppercase;
    transition: transform .22s var(--ease), color .22s var(--ease), background .22s var(--ease), border-color .22s var(--ease);
}

.nine-ppc .ppc-button:hover {
    transform: translateY(-2px);
    color: var(--white);
    background: transparent;
}

.ppc-checklist {
    padding: 21px;
    border: 1px solid var(--dark-line);
}

.ppc-checklist > p {
    margin: 0 0 22px;
    color: var(--white);
    font-size: .76rem;
    font-weight: 800;
    letter-spacing: .09em;
    text-transform: uppercase;
}

.ppc-checklist ul {
    display: grid;
    gap: 10px;
    margin: 0;
    padding: 0;
    list-style: none;
}

.ppc-checklist li {
    padding-bottom: 10px;
    border-bottom: 1px solid rgba(255, 255, 255, .13);
    color: rgba(255, 255, 255, .62);
    font-size: .79rem;
    line-height: 1.4;
}

.ppc-checklist li::before {
    margin-right: 9px;
    color: var(--white);
    content: "✓";
}

.ppc-checklist li:last-child {
    padding-bottom: 0;
    border-bottom: 0;
}

/* Why, context, FAQ, final CTA */

.ppc-why__list {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    margin-top: 50px;
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.ppc-why__list article {
    min-height: 244px;
    padding: 20px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.ppc-context {
    padding: 115px 0;
    color: var(--white);
    background: var(--charcoal);
}

.ppc-context__inner {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr) .55fr;
    gap: 35px;
    align-items: end;
}

.ppc-context .section-label {
    color: rgba(255, 255, 255, .52);
}

.ppc-context h2 {
    grid-column: 2 / 4;
    max-width: 900px;
}

.ppc-context > .container > p:not(.section-label) {
    grid-column: 2 / 3;
    max-width: 650px;
    margin: 20px 0 0;
    color: rgba(255, 255, 255, .63);
    font-size: .94rem;
    line-height: 1.62;
}

.ppc-context .ppc-button {
    grid-column: 3 / 4;
    justify-self: end;
}

.nine-ppc .ppc-button--light {
    color: var(--white);
    background: transparent;
}

.nine-ppc .ppc-button--light:hover {
    color: var(--black);
    background: var(--white);
}

.ppc-faq {
    background: var(--white);
}

.ppc-faq > .container > div:first-child .section-label {
    margin-bottom: 20px;
}

.ppc-faq h2 {
    font-size: clamp(2.65rem, 5vw, 5.2rem);
}

.ppc-faq__list {
    border-top: 1px solid var(--ink);
}

.ppc-faq details {
    padding: 19px 0;
    border-bottom: 1px solid var(--line);
}

.ppc-faq summary {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 20px;
    cursor: pointer;
    font-size: 1rem;
    font-weight: 800;
    line-height: 1.25;
    list-style: none;
}

.ppc-faq summary::-webkit-details-marker {
    display: none;
}

.ppc-faq summary span {
    color: var(--muted);
    font-size: 1.45rem;
    font-weight: 400;
    line-height: .7;
    transition: transform .22s var(--ease);
}

.ppc-faq details[open] summary span {
    transform: rotate(45deg);
}

.ppc-faq details p {
    max-width: 690px;
    margin: 14px 36px 0 0;
    color: var(--muted);
    font-size: .89rem;
    line-height: 1.62;
}

.ppc-final {
    padding: 145px 0;
    color: var(--white);
    background: var(--black);
    text-align: center;
}

.ppc-final__inner {
    max-width: 1030px;
}

.ppc-final .section-label {
    margin-bottom: 20px;
    color: rgba(255, 255, 255, .52);
}

.ppc-final h2 {
    margin: 0;
    font-size: clamp(3.25rem, 7vw, 7.4rem);
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.1em;
    text-transform: uppercase;
}

.ppc-final h2 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.11em;
    text-transform: lowercase;
    -webkit-text-stroke: 1.3px var(--white);
}

.ppc-final__inner > p:not(.section-label) {
    max-width: 600px;
    margin: 28px auto 0;
    color: rgba(255, 255, 255, .63);
    font-size: .96rem;
    line-height: 1.6;
}

.ppc-final__actions {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    gap: 18px;
    margin-top: 31px;
}

.ppc-final .ppc-text-link {
    color: var(--white);
}

.ppc-final small {
    display: block;
    max-width: 590px;
    margin: 33px auto 0;
    color: rgba(255, 255, 255, .43);
    font-size: .73rem;
    line-height: 1.55;
}

/* Responsive */

@media (max-width: 900px) {
    .ppc-hero > .container {
        padding-bottom: 38px;
    }

    .ppc-hero__grid {
        grid-template-columns: 1fr;
        gap: 30px;
    }

    .ppc-hero__aside {
        display: grid;
        grid-template-columns: minmax(0, 1fr) 118px;
        gap: 25px;
        align-items: end;
    }

    .ppc-hero__aside p:last-of-type {
        margin-bottom: 0;
    }

    .ppc-hero__aside .circle-cta {
        grid-row: 1 / 3;
        grid-column: 2;
        align-self: center;
    }

    .ppc-split,
    .ppc-section-intro {
        grid-template-columns: 1fr;
        gap: 20px;
    }

    .ppc-principles,
    .ppc-goal-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .ppc-principle:nth-child(2) {
        border-right: 0;
    }

    .ppc-principle:last-child {
        border-top: 1px solid var(--line);
    }

    .ppc-section-intro > p:last-child {
        max-width: 640px;
        margin-top: 0;
    }

    .ppc-flow ol {
        grid-template-columns: repeat(2, 1fr);
    }

    .ppc-connections > div {
        grid-template-columns: repeat(2, 1fr);
    }

    .ppc-audit__grid {
        grid-template-columns: 1fr;
        align-items: start;
    }

    .ppc-context__inner {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .ppc-context h2,
    .ppc-context > .container > p:not(.section-label),
    .ppc-context .ppc-button {
        grid-column: auto;
    }

    .ppc-context .ppc-button {
        justify-self: start;
    }
}

@media (max-width: 650px) {
    .nine-ppc .container {
        width: min(100% - 36px, 1280px);
    }

    .ppc-hero {
        min-height: 720px;
    }

    .ppc-hero > .container {
        min-height: 720px;
        padding-top: 22px;
    }

    .ppc-hero__meta {
        display: grid;
        gap: 6px;
        font-size: .61rem;
    }

    .ppc-hero h1 {
        font-size: clamp(3.25rem, 14.5vw, 5.2rem);
    }

    .ppc-hero__aside {
        grid-template-columns: 1fr;
        gap: 16px;
    }

    .ppc-hero__aside .circle-cta {
        grid-row: auto;
        grid-column: auto;
        margin-top: 8px;
    }

    .ppc-hero__foot {
        align-items: flex-start;
        flex-direction: column;
        gap: 12px;
    }

    .ppc-hero__foot p {
        font-size: .76rem;
    }

    .ppc-value,
    .ppc-process,
    .ppc-why,
    .ppc-faq,
    .ppc-ecosystem,
    .ppc-audit,
    .ppc-final {
        padding: 86px 0;
    }

    .ppc-services,
    .ppc-goals {
        padding: 80px 0 90px;
    }

    .ppc-principles,
    .ppc-goal-grid,
    .ppc-why__list,
    .ppc-flow ol,
    .ppc-connections > div {
        grid-template-columns: 1fr;
    }

    .ppc-principle,
    .ppc-principle + .ppc-principle,
    .ppc-principle:nth-child(2) {
        min-height: auto;
        padding: 20px 0 28px;
        border-top: 1px solid var(--line);
        border-right: 0;
    }

    .ppc-principle:first-child {
        border-top: 0;
    }

    .ppc-principle span,
    .ppc-goal-grid span,
    .ppc-why__list span {
        margin-bottom: 35px;
    }

    .ppc-service {
        grid-template-columns: 1fr;
        gap: 16px;
        padding: 24px 0 29px;
    }

    .ppc-service h3 {
        font-size: clamp(1.85rem, 9vw, 2.8rem);
    }

    .ppc-flow {
        margin-top: 45px;
    }

    .ppc-flow li,
    .ppc-connections article {
        min-height: auto;
    }

    .ppc-flow li span {
        margin-bottom: 31px;
    }

    .ppc-connections {
        margin-top: 52px;
    }

    .ppc-connections h3 {
        margin-bottom: 35px;
    }

    .ppc-process__list {
        margin-top: 48px;
    }

    .ppc-process__list article {
        grid-template-columns: 1fr;
        gap: 12px;
    }

    .ppc-goal-grid article,
    .ppc-why__list article {
        min-height: auto;
    }

    .ppc-context {
        padding: 85px 0;
    }

    .ppc-faq details p {
        margin-right: 0;
    }

    .ppc-final h2 {
        font-size: clamp(3rem, 13vw, 4.85rem);
    }
}

/* PPC density adjustment */
.ppc-hero,
.ppc-hero > .container {
    min-height: min(680px, calc(100vh - 74px));
}

.ppc-hero > .container {
    padding-bottom: 42px;
}

.ppc-hero h1 {
    max-width: 860px;
    font-size: clamp(3.2rem, 6.6vw, 6.7rem);
}

.ppc-hero__grid {
    gap: clamp(28px, 5vw, 76px);
}

.ppc-hero__aside p {
    font-size: .84rem;
    line-height: 1.5;
}

.ppc-value,
.ppc-process,
.ppc-why,
.ppc-faq,
.ppc-ecosystem,
.ppc-audit,
.ppc-final {
    padding: 92px 0;
}

.ppc-services,
.ppc-goals {
    padding: 88px 0 96px;
}

.ppc-value h2,
.ppc-process h2,
.ppc-why h2,
.ppc-faq h2,
.ppc-section-intro h2,
.ppc-audit h2,
.ppc-context h2 {
    font-size: clamp(2.55rem, 4.9vw, 5rem);
}

.ppc-principles {
    margin-top: 58px;
}

.ppc-principle {
    min-height: 215px;
}

.ppc-principle span,
.ppc-goal-grid span,
.ppc-why__list span {
    margin-bottom: 42px;
}

.ppc-section-intro {
    margin-bottom: 40px;
}

.ppc-service {
    padding: 23px 0;
}

.ppc-service h3 {
    margin-bottom: 14px;
    font-size: clamp(1.6rem, 2.65vw, 2.7rem);
}

.ppc-service__body p {
    font-size: .84rem;
}

.ppc-service ul {
    gap: 5px;
    font-size: .77rem;
}

.ppc-flow {
    margin-top: 52px;
}

.ppc-flow li {
    min-height: 190px;
}

.ppc-flow li span {
    margin-bottom: 34px;
}

.ppc-connections {
    margin-top: 56px;
}

.ppc-connections article {
    min-height: 175px;
}

.ppc-connections h3 {
    margin-bottom: 40px;
}

.ppc-process__list {
    margin-top: 56px;
}

.ppc-process__list article {
    padding: 21px 0 23px;
}

.ppc-goal-grid {
    margin-top: 45px;
}

.ppc-goal-grid article {
    min-height: 280px;
}

.ppc-why__list {
    margin-top: 38px;
}

.ppc-why__list article {
    min-height: 210px;
}

.ppc-context {
    padding: 82px 0;
}

.ppc-final h2 {
    font-size: clamp(3rem, 5.9vw, 6rem);
}

@media (max-width: 650px) {
    .ppc-hero,
    .ppc-hero > .container {
        min-height: 650px;
    }

    .ppc-hero h1 {
        font-size: clamp(3rem, 13.5vw, 4.7rem);
    }

    .ppc-value,
    .ppc-process,
    .ppc-why,
    .ppc-faq,
    .ppc-ecosystem,
    .ppc-audit,
    .ppc-final {
        padding: 66px 0;
    }

    .ppc-services,
    .ppc-goals {
        padding: 64px 0 72px;
    }

    .ppc-value h2,
    .ppc-process h2,
    .ppc-why h2,
    .ppc-faq h2,
    .ppc-section-intro h2,
    .ppc-audit h2,
    .ppc-context h2 {
        font-size: clamp(2.35rem, 10.7vw, 3.7rem);
    }

    .ppc-principles,
    .ppc-process__list {
        margin-top: 40px;
    }
}

/* PPC hero refinement */
.ppc-hero h1 {
    max-width: 760px;
    font-size: clamp(2.9rem, 5.7vw, 5.65rem);
    line-height: .84;
}

@media (max-width: 650px) {
    .ppc-hero h1 {
        font-size: clamp(2.75rem, 12.4vw, 4.2rem);
    }
}

/* Global typography refinement */
body {
    font-family: "DM Sans", Arial, sans-serif;
    line-height: 1.6;
}

h1,
h2,
h3,
.nav-links,
.btn,
.hero-kicker,
.section-label,
.service-no,
.service-tag,
.ppc-hero__meta,
.ppc-service__number,
.ppc-service__label,
.ppc-flow__title,
.ppc-checklist > p,
.ppc-principle span,
.ppc-goal-grid span,
.ppc-why__list span,
.ppc-process__list span {
    font-family: "Space Grotesk", Arial, sans-serif;
}

.hero h1,
.section-intro h2,
.ecosystem-heading h2,
.approach-title h2,
.businesses-top h2,
.responsible-copy h2,
.journey-title h2,
.faq-title h2,
.final-cta h2,
.ppc-hero h1,
.ppc-value h2,
.ppc-process h2,
.ppc-why h2,
.ppc-faq h2,
.ppc-section-intro h2,
.ppc-audit h2,
.ppc-context h2,
.ppc-final h2 {
    line-height: .88;
    letter-spacing: -.065em;
}

.hero h1 em,
.section-intro h2 em,
.ecosystem-heading h2 em,
.approach-title h2 em,
.businesses-top h2 em,
.responsible-copy h2 em,
.journey-title h2 em,
.faq-title h2 em,
.final-cta h2 em,
.ppc-hero h1 em,
.ppc-value h2 em,
.ppc-process h2 em,
.ppc-why h2 em,
.ppc-faq h2 em,
.ppc-section-intro h2 em,
.ppc-audit h2 em,
.ppc-context h2 em,
.ppc-final h2 em {
    letter-spacing: -.08em;
}

.service-item h3,
.ppc-service h3,
.ppc-principle h3,
.ppc-goal-grid h3,
.ppc-why__list h3,
.ppc-process__list h3,
.ppc-connections h3,
.ppc-flow li strong {
    font-family: "Space Grotesk", Arial, sans-serif;
    line-height: 1;
    letter-spacing: -.045em;
}

.hero-bottom > p,
.services-lead,
.service-item p,
.ppc-hero__aside p,
.ppc-hero__foot p,
.ppc-value__copy p,
.ppc-service__body p,
.ppc-service ul,
.ppc-flow li p,
.ppc-connections p,
.ppc-process__list p,
.ppc-goal-grid p,
.ppc-why__list p,
.ppc-checklist li,
.ppc-faq details p,
.ppc-final__inner > p:not(.section-label) {
    line-height: 1.68;
}

/* Global heading scale — calmer and more readable */
.hero h1 {
    max-width: 940px;
    font-size: clamp(3.15rem, 6.35vw, 6.35rem);
    line-height: .92;
}

.section-intro h2 {
    max-width: 760px;
    font-size: clamp(2.55rem, 4.75vw, 4.85rem);
    line-height: .94;
}

.ecosystem-heading h2,
.approach-title h2,
.businesses-top h2,
.responsible-copy h2,
.journey-title h2,
.faq-title h2,
.final-cta h2 {
    font-size: clamp(2.45rem, 4.6vw, 4.7rem);
    line-height: .94;
}

.manifesto-copy p {
    max-width: 740px;
    font-size: clamp(1.75rem, 3.25vw, 3.15rem);
    line-height: 1.03;
    letter-spacing: -.06em;
}

.manifesto-copy .muted-copy {
    font-size: clamp(1.08rem, 1.65vw, 1.5rem);
    line-height: 1.3;
}

.service-item h3 {
    font-size: clamp(1.7rem, 2.8vw, 2.85rem);
    line-height: .96;
    letter-spacing: -.06em;
}

@media (max-width: 650px) {
    .hero h1 {
        font-size: clamp(2.75rem, 11.5vw, 4.15rem);
        line-height: .94;
    }

    .section-intro h2,
    .ecosystem-heading h2,
    .approach-title h2,
    .businesses-top h2,
    .responsible-copy h2,
    .journey-title h2,
    .faq-title h2,
    .final-cta h2 {
        font-size: clamp(2.25rem, 9.6vw, 3.25rem);
        line-height: .96;
    }

    .manifesto-copy p {
        font-size: clamp(1.6rem, 7.4vw, 2.25rem);
    }
}
/* =========================================================
   SEO PAGE — monochrome system aligned with homepage
   ========================================================= */

.nine-seo {
    overflow: hidden;
    color: var(--ink);
    background: var(--paper);
}

.nine-seo *,
.nine-seo *::before,
.nine-seo *::after {
    box-sizing: border-box;
}

.nine-seo h1,
.nine-seo h2,
.nine-seo h3,
.nine-seo p {
    margin-top: 0;
}

.nine-seo h1,
.nine-seo h2,
.nine-seo h3 {
    letter-spacing: -.085em;
}

.nine-seo h1 em,
.nine-seo h2 em {
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.11em;
    text-transform: lowercase;
}

.nine-seo .section-label {
    color: var(--muted);
}

/* Hero — follows homepage hero */

.seo-hero {
    position: relative;
    min-height: min(820px, calc(100vh - 74px));
    overflow: hidden;
    color: var(--white);
    background: var(--black);
}

.seo-hero::before {
    position: absolute;
    top: -18vw;
    right: -9vw;
    width: min(62vw, 840px);
    aspect-ratio: 1;
    border: 1px solid rgba(255, 255, 255, .2);
    border-radius: 50%;
    content: "";
}

.seo-hero::after {
    position: absolute;
    right: 7vw;
    bottom: 14%;
    width: 13px;
    height: 13px;
    border-radius: 50%;
    content: "";
    background: var(--white);
    box-shadow: 30px -43px 0 -4px rgba(255, 255, 255, .7), -36px 48px 0 -5px rgba(255, 255, 255, .48);
}

.seo-hero > .container {
    position: relative;
    z-index: 2;
    display: flex;
    min-height: min(820px, calc(100vh - 74px));
    flex-direction: column;
    justify-content: space-between;
    padding: 28px 0 64px;
}

.seo-hero__meta {
    display: flex;
    justify-content: space-between;
    gap: 15px;
    color: rgba(255, 255, 255, .52);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.seo-hero__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.45fr) minmax(250px, .55fr);
    gap: clamp(36px, 8vw, 130px);
    align-items: end;
}

.seo-hero .hero-kicker {
    margin-bottom: 17px;
    color: rgba(255, 255, 255, .63);
    font-size: .7rem;
    font-weight: 800;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.seo-hero h1 {
    max-width: 930px;
    margin-bottom: 0;
    font-size: clamp(4rem, 8.25vw, 8.35rem);
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.095em;
    text-transform: uppercase;
}

.seo-hero h1 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    -webkit-text-stroke: 1.4px var(--white);
}

.seo-hero__aside {
    padding-bottom: .25rem;
}

.seo-hero__aside p {
    margin-bottom: 1.15rem;
    color: rgba(255, 255, 255, .66);
    font-size: .9rem;
    line-height: 1.58;
}

.seo-hero__aside p:last-of-type {
    margin-bottom: 1.85rem;
}

.nine-seo .circle-cta {
    display: flex;
    width: 118px;
    height: 118px;
    align-items: center;
    justify-content: center;
    border: 1px solid var(--white);
    border-radius: 50%;
    color: var(--black);
    background: var(--white);
    font-size: .71rem;
    font-weight: 800;
    line-height: 1.08;
    text-align: center;
    transition: transform .32s var(--ease), color .32s var(--ease), background .32s var(--ease);
}

.nine-seo .circle-cta b {
    margin-left: 5px;
    font-size: 1.1rem;
}

.nine-seo .circle-cta:hover {
    transform: rotate(12deg) scale(1.06);
    color: var(--white);
    background: transparent;
}

.seo-hero__foot {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 35px;
    padding-top: 18px;
    border-top: 1px solid var(--dark-line);
}

.seo-hero__foot a {
    color: var(--white);
    font-size: .74rem;
    font-weight: 800;
    letter-spacing: .07em;
    text-transform: uppercase;
}

.seo-hero__foot a span {
    margin-left: 7px;
    font-size: 1.08rem;
}

.seo-hero__foot p {
    max-width: 470px;
    margin: 0;
    color: rgba(255, 255, 255, .58);
    font-size: .82rem;
}

/* Shared headings */

.seo-value,
.seo-process,
.seo-why,
.seo-faq {
    padding: 135px 0;
}

.seo-split {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr);
    gap: 35px;
}

.seo-value h2,
.seo-process h2,
.seo-why h2,
.seo-faq h2,
.seo-section-intro h2,
.seo-audit h2,
.seo-context h2 {
    margin: 0;
    font-size: clamp(3rem, 6.3vw, 6.55rem);
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.095em;
    text-transform: uppercase;
}

.seo-value h2 em,
.seo-process h2 em,
.seo-why h2 em,
.seo-faq h2 em,
.seo-section-intro h2 em,
.seo-audit h2 em,
.seo-context h2 em {
    color: var(--muted);
}

.seo-value__copy {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 35px;
    margin-top: 35px;
}

.seo-value__copy p {
    margin-bottom: 0;
    color: var(--muted);
    font-size: .98rem;
    line-height: 1.65;
}

.seo-principles {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin-top: 90px;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.seo-principle {
    min-height: 255px;
    padding: 20px 28px 30px 0;
    border-right: 1px solid var(--line);
}

.seo-principle + .seo-principle {
    padding-left: 28px;
}

.seo-principle:last-child {
    border-right: 0;
}

.seo-principle span,
.seo-goal-grid span,
.seo-why__list span {
    display: block;
    margin-bottom: 62px;
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
}

.seo-principle h3,
.seo-goal-grid h3,
.seo-why__list h3 {
    margin: 0 0 12px;
    font-size: clamp(1.35rem, 2vw, 1.75rem);
    font-weight: 800;
    line-height: .91;
}

.seo-principle p,
.seo-goal-grid p,
.seo-why__list p {
    margin: 0;
    color: var(--muted);
    font-size: .86rem;
    line-height: 1.58;
}

/* PPC services — white rows and black hover */

.seo-services {
    padding: 125px 0 145px;
    background: var(--white);
}

.seo-section-intro {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr);
    gap: 35px;
    align-items: end;
    margin-bottom: 58px;
}

.seo-section-intro > p:last-child {
    max-width: 580px;
    margin: 22px 0 0;
    color: var(--muted);
    font-size: .96rem;
    line-height: 1.58;
}

.seo-service-list {
    border-top: 1px solid var(--ink);
}

.seo-service {
    position: relative;
    display: grid;
    grid-template-columns: 58px minmax(210px, .92fr) minmax(280px, 1.18fr);
    gap: 24px;
    overflow: hidden;
    padding: 30px 0;
    border-bottom: 1px solid var(--line);
    transition: color .32s var(--ease);
}

.seo-service::before {
    position: absolute;
    inset: 0;
    z-index: 0;
    content: "";
    background: var(--black);
    transform: scaleY(0);
    transform-origin: bottom;
    transition: transform .36s var(--ease);
}

.seo-service > * {
    position: relative;
    z-index: 1;
}

.seo-service:hover {
    color: var(--white);
}

.seo-service:hover::before {
    transform: scaleY(1);
}

.seo-service__number,
.seo-service__label {
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
    text-transform: uppercase;
    transition: color .3s var(--ease);
}

.seo-service:hover .seo-service__number,
.seo-service:hover .seo-service__label {
    color: rgba(255, 255, 255, .55);
}

.seo-service h3 {
    margin: 0 0 20px;
    font-size: clamp(1.85rem, 3.2vw, 3.35rem);
    font-weight: 800;
    line-height: .84;
    letter-spacing: -.09em;
    text-transform: uppercase;
}

.seo-service__title a,
.seo-text-link {
    display: inline-block;
    padding-bottom: 4px;
    border-bottom: 1px solid currentColor;
    color: var(--ink);
    font-size: .71rem;
    font-weight: 800;
    letter-spacing: .055em;
    text-transform: uppercase;
}

.seo-service:hover .seo-service__title a {
    color: var(--white);
}

.seo-service__body p {
    margin: 0 0 16px;
    color: var(--muted);
    font-size: .89rem;
    line-height: 1.58;
    transition: color .3s var(--ease);
}

.seo-service:hover .seo-service__body p:not(.seo-service__label) {
    color: rgba(255, 255, 255, .72);
}

.seo-service__body .seo-service__label {
    margin-top: 25px;
}

.seo-service ul {
    display: grid;
    gap: 7px;
    margin: 12px 0 0;
    padding: 0;
    color: var(--muted);
    font-size: .82rem;
    line-height: 1.45;
    list-style: none;
    transition: color .3s var(--ease);
}

.seo-service li {
    position: relative;
    padding-left: 15px;
}

.seo-service li::before {
    position: absolute;
    left: 0;
    content: "—";
}

.seo-service:hover ul {
    color: rgba(255, 255, 255, .66);
}

.seo-note {
    max-width: 640px;
    margin: 20px 0 0 auto;
    color: var(--muted);
    font-size: .76rem;
    line-height: 1.55;
}

/* Ecosystem */

.seo-ecosystem {
    padding: 135px 0;
    color: var(--white);
    background: var(--black);
}

.seo-ecosystem .section-label {
    color: rgba(255, 255, 255, .52);
}

.seo-ecosystem .seo-section-intro h2 em {
    color: rgba(255, 255, 255, .55);
}

.seo-ecosystem .seo-section-intro > p:last-child {
    color: rgba(255, 255, 255, .63);
}

.seo-flow {
    margin-top: 75px;
    padding: 20px 0 0;
    border-top: 1px solid var(--dark-line);
}

.seo-flow__title {
    margin: 0 0 26px;
    color: rgba(255, 255, 255, .55);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.seo-flow ol {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin: 0;
    padding: 0;
    border-left: 1px solid var(--dark-line);
    list-style: none;
}

.seo-flow li {
    min-height: 225px;
    padding: 19px 22px 25px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.seo-flow li span {
    display: block;
    margin-bottom: 48px;
    color: rgba(255, 255, 255, .48);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
}

.seo-flow li strong {
    display: block;
    margin-bottom: 12px;
    color: var(--white);
    font-size: 1.13rem;
    line-height: 1;
    letter-spacing: -.035em;
}

.seo-flow li p {
    margin: 0;
    color: rgba(255, 255, 255, .57);
    font-size: .82rem;
    line-height: 1.55;
}

.seo-connections {
    margin-top: 78px;
}

.seo-connections > .section-label {
    margin-bottom: 18px;
}

.seo-connections > div {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    border-top: 1px solid var(--dark-line);
    border-left: 1px solid var(--dark-line);
}

.seo-connections article {
    min-height: 205px;
    padding: 19px 20px 25px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.seo-connections h3 {
    margin: 0 0 57px;
    color: var(--white);
    font-size: 1.32rem;
    font-weight: 800;
    line-height: .9;
    letter-spacing: -.06em;
}

.seo-connections p {
    margin: 0;
    color: rgba(255, 255, 255, .57);
    font-size: .82rem;
    line-height: 1.55;
}

/* Process and goals */

.seo-process {
    background: var(--paper);
}

.seo-process__list {
    margin-top: 80px;
    border-top: 1px solid var(--ink);
}

.seo-process__list article {
    display: grid;
    grid-template-columns: 58px minmax(230px, .82fr) minmax(0, 1.18fr);
    gap: 24px;
    padding: 27px 0 30px;
    border-bottom: 1px solid var(--line);
}

.seo-process__list span {
    color: var(--muted);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .09em;
}

.seo-process__list h3 {
    margin: 0;
    font-size: clamp(1.25rem, 2vw, 1.72rem);
    font-weight: 800;
    line-height: .95;
    letter-spacing: -.06em;
}

.seo-process__list p {
    max-width: 570px;
    margin: 0;
    color: var(--muted);
    font-size: .89rem;
    line-height: 1.58;
}

.seo-goals {
    padding: 125px 0 145px;
    background: var(--white);
}

.seo-goal-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    margin-top: 62px;
    border-top: 1px solid var(--ink);
    border-left: 1px solid var(--line);
}

.seo-goal-grid article {
    min-height: 330px;
    padding: 20px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.seo-goal-grid small {
    display: block;
    margin-top: 26px;
    color: var(--muted);
    font-size: .72rem;
    line-height: 1.5;
}

.seo-goal-grid small b {
    color: var(--ink);
}

/* Audit */

.seo-audit {
    padding: 135px 0;
    color: var(--white);
    background: var(--black);
}

.seo-audit .section-label {
    margin-bottom: 18px;
    color: rgba(255, 255, 255, .52);
}

.seo-audit h2 em {
    color: rgba(255, 255, 255, .55);
}

.seo-audit__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.25fr) minmax(295px, .75fr);
    gap: clamp(50px, 10vw, 160px);
    align-items: end;
}

.seo-audit__intro > p:not(.section-label) {
    max-width: 610px;
    margin: 29px 0;
    color: rgba(255, 255, 255, .63);
    font-size: .95rem;
    line-height: 1.62;
}

.nine-seo .seo-button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    min-height: 44px;
    padding: 11px 17px;
    border: 1px solid var(--white);
    color: var(--black);
    background: var(--white);
    font-size: .72rem;
    font-weight: 800;
    letter-spacing: .035em;
    text-transform: uppercase;
    transition: transform .22s var(--ease), color .22s var(--ease), background .22s var(--ease), border-color .22s var(--ease);
}

.nine-seo .seo-button:hover {
    transform: translateY(-2px);
    color: var(--white);
    background: transparent;
}

.seo-checklist {
    padding: 21px;
    border: 1px solid var(--dark-line);
}

.seo-checklist > p {
    margin: 0 0 22px;
    color: var(--white);
    font-size: .76rem;
    font-weight: 800;
    letter-spacing: .09em;
    text-transform: uppercase;
}

.seo-checklist ul {
    display: grid;
    gap: 10px;
    margin: 0;
    padding: 0;
    list-style: none;
}

.seo-checklist li {
    padding-bottom: 10px;
    border-bottom: 1px solid rgba(255, 255, 255, .13);
    color: rgba(255, 255, 255, .62);
    font-size: .79rem;
    line-height: 1.4;
}

.seo-checklist li::before {
    margin-right: 9px;
    color: var(--white);
    content: "✓";
}

.seo-checklist li:last-child {
    padding-bottom: 0;
    border-bottom: 0;
}

/* Why, context, FAQ, final CTA */

.seo-why__list {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    margin-top: 50px;
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.seo-why__list article {
    min-height: 244px;
    padding: 20px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.seo-context {
    padding: 115px 0;
    color: var(--white);
    background: var(--charcoal);
}

.seo-context__inner {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr) .55fr;
    gap: 35px;
    align-items: end;
}

.seo-context .section-label {
    color: rgba(255, 255, 255, .52);
}

.seo-context h2 {
    grid-column: 2 / 4;
    max-width: 900px;
}

.seo-context > .container > p:not(.section-label) {
    grid-column: 2 / 3;
    max-width: 650px;
    margin: 20px 0 0;
    color: rgba(255, 255, 255, .63);
    font-size: .94rem;
    line-height: 1.62;
}

.seo-context .seo-button {
    grid-column: 3 / 4;
    justify-self: end;
}

.nine-seo .seo-button--light {
    color: var(--white);
    background: transparent;
}

.nine-seo .seo-button--light:hover {
    color: var(--black);
    background: var(--white);
}

.seo-faq {
    background: var(--white);
}

.seo-faq > .container > div:first-child .section-label {
    margin-bottom: 20px;
}

.seo-faq h2 {
    font-size: clamp(2.65rem, 5vw, 5.2rem);
}

.seo-faq__list {
    border-top: 1px solid var(--ink);
}

.seo-faq details {
    padding: 19px 0;
    border-bottom: 1px solid var(--line);
}

.seo-faq summary {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 20px;
    cursor: pointer;
    font-size: 1rem;
    font-weight: 800;
    line-height: 1.25;
    list-style: none;
}

.seo-faq summary::-webkit-details-marker {
    display: none;
}

.seo-faq summary span {
    color: var(--muted);
    font-size: 1.45rem;
    font-weight: 400;
    line-height: .7;
    transition: transform .22s var(--ease);
}

.seo-faq details[open] summary span {
    transform: rotate(45deg);
}

.seo-faq details p {
    max-width: 690px;
    margin: 14px 36px 0 0;
    color: var(--muted);
    font-size: .89rem;
    line-height: 1.62;
}

.seo-final {
    padding: 145px 0;
    color: var(--white);
    background: var(--black);
    text-align: center;
}

.seo-final__inner {
    max-width: 1030px;
}

.seo-final .section-label {
    margin-bottom: 20px;
    color: rgba(255, 255, 255, .52);
}

.seo-final h2 {
    margin: 0;
    font-size: clamp(3.25rem, 7vw, 7.4rem);
    font-weight: 800;
    line-height: .79;
    letter-spacing: -.1em;
    text-transform: uppercase;
}

.seo-final h2 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.11em;
    text-transform: lowercase;
    -webkit-text-stroke: 1.3px var(--white);
}

.seo-final__inner > p:not(.section-label) {
    max-width: 600px;
    margin: 28px auto 0;
    color: rgba(255, 255, 255, .63);
    font-size: .96rem;
    line-height: 1.6;
}

.seo-final__actions {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    gap: 18px;
    margin-top: 31px;
}

.seo-final .seo-text-link {
    color: var(--white);
}

.seo-final small {
    display: block;
    max-width: 590px;
    margin: 33px auto 0;
    color: rgba(255, 255, 255, .43);
    font-size: .73rem;
    line-height: 1.55;
}

/* Responsive */

@media (max-width: 900px) {
    .seo-hero > .container {
        padding-bottom: 38px;
    }

    .seo-hero__grid {
        grid-template-columns: 1fr;
        gap: 30px;
    }

    .seo-hero__aside {
        display: grid;
        grid-template-columns: minmax(0, 1fr) 118px;
        gap: 25px;
        align-items: end;
    }

    .seo-hero__aside p:last-of-type {
        margin-bottom: 0;
    }

    .seo-hero__aside .circle-cta {
        grid-row: 1 / 3;
        grid-column: 2;
        align-self: center;
    }

    .seo-split,
    .seo-section-intro {
        grid-template-columns: 1fr;
        gap: 20px;
    }

    .seo-principles,
    .seo-goal-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .seo-principle:nth-child(2) {
        border-right: 0;
    }

    .seo-principle:last-child {
        border-top: 1px solid var(--line);
    }

    .seo-section-intro > p:last-child {
        max-width: 640px;
        margin-top: 0;
    }

    .seo-flow ol {
        grid-template-columns: repeat(2, 1fr);
    }

    .seo-connections > div {
        grid-template-columns: repeat(2, 1fr);
    }

    .seo-audit__grid {
        grid-template-columns: 1fr;
        align-items: start;
    }

    .seo-context__inner {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .seo-context h2,
    .seo-context > .container > p:not(.section-label),
    .seo-context .seo-button {
        grid-column: auto;
    }

    .seo-context .seo-button {
        justify-self: start;
    }
}

@media (max-width: 650px) {
    .nine-seo .container {
        width: min(100% - 36px, 1280px);
    }

    .seo-hero {
        min-height: 720px;
    }

    .seo-hero > .container {
        min-height: 720px;
        padding-top: 22px;
    }

    .seo-hero__meta {
        display: grid;
        gap: 6px;
        font-size: .61rem;
    }

    .seo-hero h1 {
        font-size: clamp(3.25rem, 14.5vw, 5.2rem);
    }

    .seo-hero__aside {
        grid-template-columns: 1fr;
        gap: 16px;
    }

    .seo-hero__aside .circle-cta {
        grid-row: auto;
        grid-column: auto;
        margin-top: 8px;
    }

    .seo-hero__foot {
        align-items: flex-start;
        flex-direction: column;
        gap: 12px;
    }

    .seo-hero__foot p {
        font-size: .76rem;
    }

    .seo-value,
    .seo-process,
    .seo-why,
    .seo-faq,
    .seo-ecosystem,
    .seo-audit,
    .seo-final {
        padding: 86px 0;
    }

    .seo-services,
    .seo-goals {
        padding: 80px 0 90px;
    }

    .seo-principles,
    .seo-goal-grid,
    .seo-why__list,
    .seo-flow ol,
    .seo-connections > div {
        grid-template-columns: 1fr;
    }

    .seo-principle,
    .seo-principle + .seo-principle,
    .seo-principle:nth-child(2) {
        min-height: auto;
        padding: 20px 0 28px;
        border-top: 1px solid var(--line);
        border-right: 0;
    }

    .seo-principle:first-child {
        border-top: 0;
    }

    .seo-principle span,
    .seo-goal-grid span,
    .seo-why__list span {
        margin-bottom: 35px;
    }

    .seo-service {
        grid-template-columns: 1fr;
        gap: 16px;
        padding: 24px 0 29px;
    }

    .seo-service h3 {
        font-size: clamp(1.85rem, 9vw, 2.8rem);
    }

    .seo-flow {
        margin-top: 45px;
    }

    .seo-flow li,
    .seo-connections article {
        min-height: auto;
    }

    .seo-flow li span {
        margin-bottom: 31px;
    }

    .seo-connections {
        margin-top: 52px;
    }

    .seo-connections h3 {
        margin-bottom: 35px;
    }

    .seo-process__list {
        margin-top: 48px;
    }

    .seo-process__list article {
        grid-template-columns: 1fr;
        gap: 12px;
    }

    .seo-goal-grid article,
    .seo-why__list article {
        min-height: auto;
    }

    .seo-context {
        padding: 85px 0;
    }

    .seo-faq details p {
        margin-right: 0;
    }

    .seo-final h2 {
        font-size: clamp(3rem, 13vw, 4.85rem);
    }
}

/* PPC density adjustment */
.seo-hero,
.seo-hero > .container {
    min-height: min(680px, calc(100vh - 74px));
}

.seo-hero > .container {
    padding-bottom: 42px;
}

.seo-hero h1 {
    max-width: 860px;
    font-size: clamp(3.2rem, 6.6vw, 6.7rem);
}

.seo-hero__grid {
    gap: clamp(28px, 5vw, 76px);
}

.seo-hero__aside p {
    font-size: .84rem;
    line-height: 1.5;
}

.seo-value,
.seo-process,
.seo-why,
.seo-faq,
.seo-ecosystem,
.seo-audit,
.seo-final {
    padding: 92px 0;
}

.seo-services,
.seo-goals {
    padding: 88px 0 96px;
}

.seo-value h2,
.seo-process h2,
.seo-why h2,
.seo-faq h2,
.seo-section-intro h2,
.seo-audit h2,
.seo-context h2 {
    font-size: clamp(2.55rem, 4.9vw, 5rem);
}

.seo-principles {
    margin-top: 58px;
}

.seo-principle {
    min-height: 215px;
}

.seo-principle span,
.seo-goal-grid span,
.seo-why__list span {
    margin-bottom: 42px;
}

.seo-section-intro {
    margin-bottom: 40px;
}

.seo-service {
    padding: 23px 0;
}

.seo-service h3 {
    margin-bottom: 14px;
    font-size: clamp(1.6rem, 2.65vw, 2.7rem);
}

.seo-service__body p {
    font-size: .84rem;
}

.seo-service ul {
    gap: 5px;
    font-size: .77rem;
}

.seo-flow {
    margin-top: 52px;
}

.seo-flow li {
    min-height: 190px;
}

.seo-flow li span {
    margin-bottom: 34px;
}

.seo-connections {
    margin-top: 56px;
}

.seo-connections article {
    min-height: 175px;
}

.seo-connections h3 {
    margin-bottom: 40px;
}

.seo-process__list {
    margin-top: 56px;
}

.seo-process__list article {
    padding: 21px 0 23px;
}

.seo-goal-grid {
    margin-top: 45px;
}

.seo-goal-grid article {
    min-height: 280px;
}

.seo-why__list {
    margin-top: 38px;
}

.seo-why__list article {
    min-height: 210px;
}

.seo-context {
    padding: 82px 0;
}

.seo-final h2 {
    font-size: clamp(3rem, 5.9vw, 6rem);
}

@media (max-width: 650px) {
    .seo-hero,
    .seo-hero > .container {
        min-height: 650px;
    }

    .seo-hero h1 {
        font-size: clamp(3rem, 13.5vw, 4.7rem);
    }

    .seo-value,
    .seo-process,
    .seo-why,
    .seo-faq,
    .seo-ecosystem,
    .seo-audit,
    .seo-final {
        padding: 66px 0;
    }

    .seo-services,
    .seo-goals {
        padding: 64px 0 72px;
    }

    .seo-value h2,
    .seo-process h2,
    .seo-why h2,
    .seo-faq h2,
    .seo-section-intro h2,
    .seo-audit h2,
    .seo-context h2 {
        font-size: clamp(2.35rem, 10.7vw, 3.7rem);
    }

    .seo-principles,
    .seo-process__list {
        margin-top: 40px;
    }
}

/* PPC hero refinement */
.seo-hero h1 {
    max-width: 760px;
    font-size: clamp(2.9rem, 5.7vw, 5.65rem);
    line-height: .84;
}

@media (max-width: 650px) {
    .seo-hero h1 {
        font-size: clamp(2.75rem, 12.4vw, 4.2rem);
    }
}


/* =========================================================
   SEO PAGE — homepage-aligned monochrome styling
   ========================================================= */

.nine-seo {
    overflow: hidden;
    color: var(--ink);
    background: var(--paper);
}

.nine-seo h1,
.nine-seo h2,
.nine-seo h3,
.nine-seo p {
    margin-top: 0;
}

.nine-seo h1,
.nine-seo h2,
.nine-seo h3 {
    font-family: "Space Grotesk", Arial, sans-serif;
}

.nine-seo h1 em,
.nine-seo h2 em {
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    letter-spacing: -.08em;
    text-transform: lowercase;
}

/* Hero */

.seo-hero {
    position: relative;
    min-height: min(660px, calc(100vh - 74px));
    overflow: hidden;
    color: var(--white);
    background: var(--black);
}

.seo-hero::before {
    position: absolute;
    top: -22vw;
    right: -10vw;
    width: min(58vw, 760px);
    aspect-ratio: 1;
    border: 1px solid rgba(255, 255, 255, .18);
    border-radius: 50%;
    content: "";
}

.seo-hero::after {
    position: absolute;
    right: 8vw;
    bottom: 15%;
    width: 10px;
    height: 10px;
    border-radius: 50%;
    content: "";
    background: var(--white);
    box-shadow: 25px -35px 0 -4px rgba(255,255,255,.7), -29px 40px 0 -4px rgba(255,255,255,.48);
}

.seo-hero > .container {
    position: relative;
    z-index: 1;
    display: flex;
    min-height: min(660px, calc(100vh - 74px));
    flex-direction: column;
    justify-content: space-between;
    padding: 26px 0 40px;
}

.seo-hero__meta {
    display: flex;
    justify-content: space-between;
    gap: 16px;
    color: rgba(255,255,255,.52);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .66rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.seo-hero__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.45fr) minmax(240px, .55fr);
    gap: clamp(32px, 6vw, 88px);
    align-items: end;
}

.seo-hero h1 {
    max-width: 800px;
    margin: 0;
    font-size: clamp(3rem, 5.8vw, 5.85rem);
    font-weight: 700;
    line-height: .92;
    letter-spacing: -.065em;
    text-transform: uppercase;
}

.seo-hero h1 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    -webkit-text-stroke: 1.25px var(--white);
}

.seo-hero__aside {
    padding-bottom: 2px;
}

.seo-hero__aside p {
    margin: 0 0 13px;
    color: rgba(255,255,255,.66);
    font-size: .84rem;
    line-height: 1.62;
}

.seo-hero__aside p:last-of-type {
    margin-bottom: 20px;
}

.nine-seo .circle-cta {
    display: flex;
    width: 108px;
    height: 108px;
    align-items: center;
    justify-content: center;
    border: 1px solid var(--white);
    border-radius: 50%;
    color: var(--black);
    background: var(--white);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .67rem;
    font-weight: 700;
    line-height: 1.1;
    text-align: center;
    transition: transform .3s var(--ease), color .3s var(--ease), background .3s var(--ease);
}

.nine-seo .circle-cta b {
    margin-left: 4px;
    font-size: 1rem;
}

.nine-seo .circle-cta:hover {
    transform: rotate(10deg) scale(1.04);
    color: var(--white);
    background: transparent;
}

.seo-hero__foot {
    display: flex;
    align-items: end;
    justify-content: space-between;
    gap: 30px;
    padding-top: 15px;
    border-top: 1px solid var(--dark-line);
}

.seo-hero__foot a {
    color: var(--white);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .7rem;
    font-weight: 700;
    letter-spacing: .07em;
    text-transform: uppercase;
}

.seo-hero__foot a span {
    margin-left: 6px;
    font-size: 1.05rem;
}

.seo-hero__foot p {
    max-width: 460px;
    margin: 0;
    color: rgba(255,255,255,.57);
    font-size: .78rem;
    line-height: 1.55;
}

/* Shared layout */

.seo-value,
.seo-process,
.seo-why,
.seo-faq {
    padding: 92px 0;
}

.seo-split,
.seo-section-intro {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr);
    gap: 35px;
}

.nine-seo .section-label {
    color: var(--muted);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .68rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.seo-value h2,
.seo-process h2,
.seo-why h2,
.seo-faq h2,
.seo-section-intro h2,
.seo-audit h2,
.seo-context h2 {
    margin: 0;
    font-size: clamp(2.55rem, 4.9vw, 5rem);
    font-weight: 700;
    line-height: .94;
    letter-spacing: -.065em;
    text-transform: uppercase;
}

.seo-value h2 em,
.seo-process h2 em,
.seo-why h2 em,
.seo-faq h2 em,
.seo-section-intro h2 em,
.seo-audit h2 em,
.seo-context h2 em {
    color: var(--muted);
}

.seo-value__copy {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 30px;
    margin-top: 30px;
}

.seo-value__copy p {
    margin: 0;
    color: var(--muted);
    font-size: .92rem;
    line-height: 1.68;
}

.seo-principles {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin-top: 58px;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.seo-principle {
    min-height: 210px;
    padding: 18px 26px 26px 0;
    border-right: 1px solid var(--line);
}

.seo-principle + .seo-principle {
    padding-left: 26px;
}

.seo-principle:last-child {
    border-right: 0;
}

.seo-principle span,
.seo-goal-grid span,
.seo-why__list span {
    display: block;
    margin-bottom: 40px;
    color: var(--muted);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .66rem;
    font-weight: 700;
    letter-spacing: .09em;
}

.seo-principle h3,
.seo-goal-grid h3,
.seo-why__list h3 {
    margin: 0 0 10px;
    font-size: clamp(1.22rem, 1.75vw, 1.55rem);
    font-weight: 700;
    line-height: 1;
    letter-spacing: -.045em;
}

.seo-principle p,
.seo-goal-grid p,
.seo-why__list p {
    margin: 0;
    color: var(--muted);
    font-size: .82rem;
    line-height: 1.62;
}

/* Services */

.seo-services {
    padding: 88px 0 96px;
    background: var(--white);
}

.seo-section-intro {
    align-items: end;
    margin-bottom: 40px;
}

.seo-section-intro > p:last-child {
    max-width: 580px;
    margin: 18px 0 0;
    color: var(--muted);
    font-size: .9rem;
    line-height: 1.62;
}

.seo-service-list {
    border-top: 1px solid var(--ink);
}

.seo-service {
    position: relative;
    display: grid;
    grid-template-columns: 54px minmax(215px, .9fr) minmax(280px, 1.2fr);
    gap: 24px;
    overflow: hidden;
    padding: 23px 0;
    border-bottom: 1px solid var(--line);
    transition: color .3s var(--ease);
}

.seo-service::before {
    position: absolute;
    inset: 0;
    z-index: 0;
    content: "";
    background: var(--black);
    transform: scaleY(0);
    transform-origin: bottom;
    transition: transform .35s var(--ease);
}

.seo-service > * {
    position: relative;
    z-index: 1;
}

.seo-service:hover {
    color: var(--white);
}

.seo-service:hover::before {
    transform: scaleY(1);
}

.seo-service__number,
.seo-service__label {
    color: var(--muted);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .66rem;
    font-weight: 700;
    letter-spacing: .09em;
    text-transform: uppercase;
    transition: color .3s var(--ease);
}

.seo-service:hover .seo-service__number,
.seo-service:hover .seo-service__label {
    color: rgba(255,255,255,.55);
}

.seo-service h3 {
    margin: 0 0 13px;
    font-size: clamp(1.55rem, 2.55vw, 2.55rem);
    font-weight: 700;
    line-height: .96;
    letter-spacing: -.06em;
    text-transform: uppercase;
}

.seo-service__title a,
.seo-text-link {
    display: inline-block;
    padding-bottom: 3px;
    border-bottom: 1px solid currentColor;
    color: var(--ink);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .67rem;
    font-weight: 700;
    letter-spacing: .05em;
    text-transform: uppercase;
}

.seo-service:hover .seo-service__title a {
    color: var(--white);
}

.seo-service__body p {
    margin: 0 0 13px;
    color: var(--muted);
    font-size: .83rem;
    line-height: 1.63;
    transition: color .3s var(--ease);
}

.seo-service:hover .seo-service__body p:not(.seo-service__label) {
    color: rgba(255,255,255,.72);
}

.seo-service__body .seo-service__label {
    margin-top: 20px;
}

.seo-service ul {
    display: grid;
    gap: 5px;
    margin: 10px 0 0;
    padding: 0;
    color: var(--muted);
    font-size: .76rem;
    line-height: 1.48;
    list-style: none;
    transition: color .3s var(--ease);
}

.seo-service li {
    position: relative;
    padding-left: 14px;
}

.seo-service li::before {
    position: absolute;
    left: 0;
    content: "—";
}

.seo-service:hover ul {
    color: rgba(255,255,255,.66);
}

.seo-note {
    max-width: 660px;
    margin: 20px 0 0 auto;
    color: var(--muted);
    font-size: .74rem;
    line-height: 1.55;
}

/* Ecosystem */

.seo-ecosystem {
    padding: 92px 0;
    color: var(--white);
    background: var(--black);
}

.seo-ecosystem .section-label {
    color: rgba(255,255,255,.52);
}

.seo-ecosystem .seo-section-intro h2 em {
    color: rgba(255,255,255,.55);
}

.seo-ecosystem .seo-section-intro > p:last-child {
    color: rgba(255,255,255,.63);
}

.seo-flow {
    margin-top: 52px;
    padding-top: 18px;
    border-top: 1px solid var(--dark-line);
}

.seo-flow__title {
    margin: 0 0 22px;
    color: rgba(255,255,255,.55);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .66rem;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.seo-flow ol {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    margin: 0;
    padding: 0;
    border-left: 1px solid var(--dark-line);
    list-style: none;
}

.seo-flow li {
    min-height: 182px;
    padding: 17px 19px 22px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.seo-flow li span {
    display: block;
    margin-bottom: 31px;
    color: rgba(255,255,255,.48);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .66rem;
    font-weight: 700;
    letter-spacing: .08em;
}

.seo-flow li strong {
    display: block;
    margin-bottom: 10px;
    color: var(--white);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: 1rem;
    line-height: 1.05;
    letter-spacing: -.035em;
}

.seo-flow li p {
    margin: 0;
    color: rgba(255,255,255,.57);
    font-size: .77rem;
    line-height: 1.55;
}

.seo-connections {
    margin-top: 56px;
}

.seo-connections > .section-label {
    margin-bottom: 16px;
}

.seo-connections > div {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    border-top: 1px solid var(--dark-line);
    border-left: 1px solid var(--dark-line);
}

.seo-connections article {
    min-height: 170px;
    padding: 17px 18px 22px;
    border-right: 1px solid var(--dark-line);
    border-bottom: 1px solid var(--dark-line);
}

.seo-connections h3 {
    margin: 0 0 38px;
    color: var(--white);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: 1.18rem;
    font-weight: 700;
    line-height: 1;
    letter-spacing: -.045em;
}

.seo-connections p {
    margin: 0;
    color: rgba(255,255,255,.57);
    font-size: .77rem;
    line-height: 1.55;
}

/* Process, goals, audit */

.seo-process {
    background: var(--paper);
}

.seo-process__list {
    margin-top: 56px;
    border-top: 1px solid var(--ink);
}

.seo-process__list article {
    display: grid;
    grid-template-columns: 54px minmax(225px, .82fr) minmax(0, 1.18fr);
    gap: 24px;
    padding: 21px 0 23px;
    border-bottom: 1px solid var(--line);
}

.seo-process__list span {
    color: var(--muted);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .66rem;
    font-weight: 700;
    letter-spacing: .09em;
}

.seo-process__list h3 {
    margin: 0;
    font-size: clamp(1.18rem, 1.75vw, 1.55rem);
    font-weight: 700;
    line-height: 1;
    letter-spacing: -.045em;
}

.seo-process__list p {
    max-width: 570px;
    margin: 0;
    color: var(--muted);
    font-size: .83rem;
    line-height: 1.62;
}

.seo-goals {
    padding: 88px 0 96px;
    background: var(--white);
}

.seo-goal-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    margin-top: 45px;
    border-top: 1px solid var(--ink);
    border-left: 1px solid var(--line);
}

.seo-goal-grid article {
    min-height: 268px;
    padding: 18px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.seo-goal-grid small {
    display: block;
    margin-top: 21px;
    color: var(--muted);
    font-size: .69rem;
    line-height: 1.52;
}

.seo-goal-grid small b {
    color: var(--ink);
}

.seo-audit {
    padding: 92px 0;
    color: var(--white);
    background: var(--black);
}

.seo-audit .section-label {
    margin-bottom: 16px;
    color: rgba(255,255,255,.52);
}

.seo-audit h2 em {
    color: rgba(255,255,255,.55);
}

.seo-audit__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.25fr) minmax(295px, .75fr);
    gap: clamp(45px, 9vw, 140px);
    align-items: end;
}

.seo-audit__intro > p:not(.section-label) {
    max-width: 600px;
    margin: 25px 0;
    color: rgba(255,255,255,.63);
    font-size: .9rem;
    line-height: 1.65;
}

.nine-seo .seo-button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    min-height: 42px;
    padding: 10px 16px;
    border: 1px solid var(--white);
    color: var(--black);
    background: var(--white);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .68rem;
    font-weight: 700;
    letter-spacing: .035em;
    text-transform: uppercase;
    transition: transform .22s var(--ease), color .22s var(--ease), background .22s var(--ease);
}

.nine-seo .seo-button:hover {
    transform: translateY(-2px);
    color: var(--white);
    background: transparent;
}

.seo-checklist {
    padding: 19px;
    border: 1px solid var(--dark-line);
}

.seo-checklist > p {
    margin: 0 0 19px;
    color: var(--white);
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .72rem;
    font-weight: 700;
    letter-spacing: .09em;
    text-transform: uppercase;
}

.seo-checklist ul {
    display: grid;
    gap: 8px;
    margin: 0;
    padding: 0;
    list-style: none;
}

.seo-checklist li {
    padding-bottom: 8px;
    border-bottom: 1px solid rgba(255,255,255,.13);
    color: rgba(255,255,255,.62);
    font-size: .75rem;
    line-height: 1.45;
}

.seo-checklist li::before {
    margin-right: 8px;
    color: var(--white);
    content: "✓";
}

.seo-checklist li:last-child {
    padding-bottom: 0;
    border-bottom: 0;
}

/* Why, context, FAQ, final */

.seo-why__list {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    margin-top: 38px;
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.seo-why__list article {
    min-height: 205px;
    padding: 18px;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.seo-context {
    padding: 82px 0;
    color: var(--white);
    background: var(--charcoal);
}

.seo-context__inner {
    display: grid;
    grid-template-columns: 1fr minmax(0, 2.4fr) .55fr;
    gap: 35px;
    align-items: end;
}

.seo-context .section-label {
    color: rgba(255,255,255,.52);
}

.seo-context h2 {
    grid-column: 2 / 4;
    max-width: 850px;
}

.seo-context > .container > p:not(.section-label) {
    grid-column: 2 / 3;
    max-width: 620px;
    margin: 18px 0 0;
    color: rgba(255,255,255,.63);
    font-size: .88rem;
    line-height: 1.65;
}

.seo-context .seo-button {
    grid-column: 3 / 4;
    justify-self: end;
}

.nine-seo .seo-button--light {
    color: var(--white);
    background: transparent;
}

.nine-seo .seo-button--light:hover {
    color: var(--black);
    background: var(--white);
}

.seo-faq {
    background: var(--white);
}

.seo-faq > .container > div:first-child .section-label {
    margin-bottom: 18px;
}

.seo-faq h2 {
    font-size: clamp(2.4rem, 4.45vw, 4.55rem);
}

.seo-faq__list {
    border-top: 1px solid var(--ink);
}

.seo-faq details {
    padding: 17px 0;
    border-bottom: 1px solid var(--line);
}

.seo-faq summary {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 20px;
    cursor: pointer;
    font-family: "Space Grotesk", Arial, sans-serif;
    font-size: .94rem;
    font-weight: 700;
    line-height: 1.3;
    list-style: none;
}

.seo-faq summary::-webkit-details-marker {
    display: none;
}

.seo-faq summary span {
    color: var(--muted);
    font-size: 1.35rem;
    font-weight: 400;
    line-height: .7;
    transition: transform .22s var(--ease);
}

.seo-faq details[open] summary span {
    transform: rotate(45deg);
}

.seo-faq details p {
    max-width: 690px;
    margin: 12px 32px 0 0;
    color: var(--muted);
    font-size: .83rem;
    line-height: 1.65;
}

.seo-final {
    padding: 105px 0;
    color: var(--white);
    background: var(--black);
    text-align: center;
}

.seo-final__inner {
    max-width: 940px;
}

.seo-final .section-label {
    margin-bottom: 18px;
    color: rgba(255,255,255,.52);
}

.seo-final h2 {
    margin: 0;
    font-size: clamp(3rem, 5.8vw, 5.9rem);
    font-weight: 700;
    line-height: .92;
    letter-spacing: -.07em;
    text-transform: uppercase;
}

.seo-final h2 em {
    display: inline-block;
    padding-right: .07em;
    color: transparent;
    -webkit-text-stroke: 1.2px var(--white);
}

.seo-final__inner > p:not(.section-label) {
    max-width: 600px;
    margin: 23px auto 0;
    color: rgba(255,255,255,.63);
    font-size: .9rem;
    line-height: 1.65;
}

.seo-final__actions {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    gap: 16px;
    margin-top: 27px;
}

.seo-final .seo-text-link {
    color: var(--white);
}

.seo-final small {
    display: block;
    max-width: 580px;
    margin: 29px auto 0;
    color: rgba(255,255,255,.43);
    font-size: .7rem;
    line-height: 1.55;
}

/* Responsive */

@media (max-width: 900px) {
    .seo-hero__grid,
    .seo-audit__grid {
        grid-template-columns: 1fr;
    }

    .seo-hero__aside {
        display: grid;
        grid-template-columns: minmax(0, 1fr) 108px;
        gap: 22px;
        align-items: end;
    }

    .seo-hero__aside p:last-of-type {
        margin-bottom: 0;
    }

    .seo-hero__aside .circle-cta {
        grid-row: 1 / 3;
        grid-column: 2;
        align-self: center;
    }

    .seo-split,
    .seo-section-intro,
    .seo-context__inner {
        grid-template-columns: 1fr;
        gap: 20px;
    }

    .seo-principles,
    .seo-goal-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .seo-principle:nth-child(2) {
        border-right: 0;
    }

    .seo-principle:last-child {
        border-top: 1px solid var(--line);
    }

    .seo-flow ol,
    .seo-connections > div {
        grid-template-columns: repeat(2, 1fr);
    }

    .seo-context h2,
    .seo-context > .container > p:not(.section-label),
    .seo-context .seo-button {
        grid-column: auto;
    }

    .seo-context .seo-button {
        justify-self: start;
    }
}

@media (max-width: 650px) {
    .nine-seo .container {
        width: min(100% - 36px, 1280px);
    }

    .seo-hero,
    .seo-hero > .container {
        min-height: 630px;
    }

    .seo-hero > .container {
        padding-top: 22px;
        padding-bottom: 32px;
    }

    .seo-hero__meta {
        display: grid;
        gap: 6px;
        font-size: .6rem;
    }

    .seo-hero h1 {
        font-size: clamp(2.7rem, 11.5vw, 4.15rem);
        line-height: .95;
    }

    .seo-hero__aside {
        grid-template-columns: 1fr;
        gap: 14px;
    }

    .seo-hero__aside .circle-cta {
        grid-row: auto;
        grid-column: auto;
        margin-top: 4px;
    }

    .seo-hero__foot {
        align-items: flex-start;
        flex-direction: column;
        gap: 10px;
    }

    .seo-value,
    .seo-process,
    .seo-why,
    .seo-faq,
    .seo-ecosystem,
    .seo-audit,
    .seo-final {
        padding: 66px 0;
    }

    .seo-services,
    .seo-goals {
        padding: 64px 0 72px;
    }

    .seo-value h2,
    .seo-process h2,
    .seo-why h2,
    .seo-faq h2,
    .seo-section-intro h2,
    .seo-audit h2,
    .seo-context h2 {
        font-size: clamp(2.2rem, 9.6vw, 3.45rem);
        line-height: .97;
    }

    .seo-value__copy,
    .seo-principles,
    .seo-goal-grid,
    .seo-why__list,
    .seo-flow ol,
    .seo-connections > div {
        grid-template-columns: 1fr;
    }

    .seo-principle,
    .seo-principle + .seo-principle,
    .seo-principle:nth-child(2) {
        min-height: auto;
        padding: 18px 0 25px;
        border-top: 1px solid var(--line);
        border-right: 0;
    }

    .seo-principle:first-child {
        border-top: 0;
    }

    .seo-principle span,
    .seo-goal-grid span,
    .seo-why__list span {
        margin-bottom: 30px;
    }

    .seo-service {
        grid-template-columns: 1fr;
        gap: 14px;
        padding: 21px 0 25px;
    }

    .seo-service h3 {
        font-size: clamp(1.55rem, 8vw, 2.45rem);
    }

    .seo-flow {
        margin-top: 40px;
    }

    .seo-flow li,
    .seo-connections article,
    .seo-goal-grid article,
    .seo-why__list article {
        min-height: auto;
    }

    .seo-flow li span {
        margin-bottom: 26px;
    }

    .seo-connections {
        margin-top: 46px;
    }

    .seo-connections h3 {
        margin-bottom: 30px;
    }

    .seo-process__list {
        margin-top: 42px;
    }

    .seo-process__list article {
        grid-template-columns: 1fr;
        gap: 10px;
    }

    .seo-context {
        padding: 66px 0;
    }

    .seo-faq details p {
        margin-right: 0;
    }

    .seo-final h2 {
        font-size: clamp(2.7rem, 11.5vw, 4.35rem);
    }
}

/* Homepage: answer-engine and local service context */
.agency-answer {
    padding: clamp(72px, 10vw, 144px) 0;
    background: #f5f5f2;
    color: #090909;
}

.agency-answer .eyebrow {
    margin: 0 0 20px;
    font-family: "Space Grotesk", sans-serif;
    font-size: 0.78rem;
    font-weight: 700;
    letter-spacing: 0.09em;
    text-transform: uppercase;
}

.agency-answer h2 {
    max-width: 900px;
    margin: 0;
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(2rem, 4vw, 4.75rem);
    line-height: 1.02;
    letter-spacing: -0.055em;
}

.agency-answer > .container > p:not(.eyebrow) {
    max-width: 900px;
    margin: 28px 0 0;
    font-size: clamp(1rem, 1.45vw, 1.25rem);
    line-height: 1.7;
}

.agency-answer-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 1px;
    margin-top: 48px;
    background: #090909;
    border: 1px solid #090909;
}

.agency-answer-grid article {
    min-height: 220px;
    padding: clamp(24px, 3vw, 40px);
    background: #f5f5f2;
    transition: background-color 180ms ease, color 180ms ease;
}

.agency-answer-grid article:hover {
    background: #090909;
    color: #f5f5f2;
}

.agency-answer-grid h3 {
    margin: 0 0 16px;
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(1.15rem, 1.8vw, 1.55rem);
    line-height: 1.15;
    letter-spacing: -0.035em;
}

.agency-answer-grid p {
    margin: 0;
    line-height: 1.65;
}

.agency-answer-grid a {
    color: inherit;
    font-weight: 700;
    text-decoration-thickness: 1px;
    text-underline-offset: 3px;
}

.agency-answer .text-link {
    display: inline-flex;
    gap: 10px;
    margin-top: 32px;
    padding-bottom: 5px;
    color: #090909;
    font-weight: 700;
    text-decoration: none;
    border-bottom: 1px solid currentColor;
}

@media (max-width: 680px) {
    .agency-answer-grid {
        grid-template-columns: 1fr;
    }

    .agency-answer-grid article {
        min-height: 0;
    }
}

/* Informational and legal pages */
.information-page {
    background: #f1efe8;
    color: #090909;
}

.information-hero {
    padding: 168px 0 90px;
    background: #090909;
    color: #f5f5f2;
}

.information-hero-grid {
    display: grid;
    grid-template-columns: minmax(150px, .45fr) minmax(420px, 1.35fr);
    gap: 30px 56px;
    align-items: end;
}

.information-eyebrow {
    align-self: start;
    margin: 12px 0 0;
    color: rgba(245, 245, 242, .55);
    font-family: "Space Grotesk", sans-serif;
    font-size: .76rem;
    font-weight: 700;
    letter-spacing: .12em;
    text-transform: uppercase;
}

.information-hero h1 {
    margin: 0;
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(3.5rem, 8vw, 8.6rem);
    font-weight: 600;
    line-height: .9;
    letter-spacing: -.075em;
}

.information-hero h1 em {
    font-family: "DM Sans", sans-serif;
    font-weight: 400;
}

.information-lead {
    grid-column: 2;
    max-width: 720px;
    margin: 16px 0 0;
    color: rgba(245, 245, 242, .72);
    font-size: clamp(1.05rem, 1.45vw, 1.28rem);
    line-height: 1.7;
}

.information-body {
    padding: 90px 0 120px;
}

.information-layout {
    display: grid;
    grid-template-columns: minmax(180px, .45fr) minmax(0, 1.35fr);
    gap: 56px;
    align-items: start;
}

.information-aside {
    position: sticky;
    top: 110px;
    padding-top: 18px;
    border-top: 1px solid rgba(9, 9, 9, .25);
}

.information-aside span {
    display: block;
    margin-bottom: 12px;
    font-family: "Space Grotesk", sans-serif;
    font-size: .72rem;
    font-weight: 700;
    letter-spacing: .11em;
    text-transform: uppercase;
}

.information-aside p {
    max-width: 250px;
    margin: 0;
    color: rgba(9, 9, 9, .62);
    font-size: .92rem;
    line-height: 1.65;
}

.information-content {
    max-width: 790px;
}

.information-content section {
    padding: 0 0 46px;
    margin: 0 0 46px;
    border-bottom: 1px solid rgba(9, 9, 9, .15);
}

.information-content h2 {
    margin: 0 0 22px;
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(1.55rem, 2.4vw, 2.35rem);
    font-weight: 600;
    line-height: 1.15;
    letter-spacing: -.035em;
}

.information-content p,
.information-content li {
    color: rgba(9, 9, 9, .72);
    font-size: 1.04rem;
    line-height: 1.8;
}

.information-content p {
    margin: 0 0 18px;
}

.information-content p:last-child {
    margin-bottom: 0;
}

.information-content ul {
    margin: 18px 0 0;
    padding-left: 1.25em;
}

.information-content li + li {
    margin-top: 9px;
}

.information-content a {
    color: inherit;
    text-underline-offset: 4px;
}

.information-cta {
    display: inline-flex;
    gap: 12px;
    align-items: center;
    padding: 17px 24px;
    background: #090909;
    color: #f5f5f2 !important;
    font-weight: 700;
    text-decoration: none;
}

.contact-options {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 16px;
    margin: 0 0 60px;
}

.contact-options a {
    display: flex;
    min-height: 210px;
    padding: 26px;
    flex-direction: column;
    background: #090909;
    color: #f5f5f2;
    text-decoration: none;
    transition: transform 180ms ease;
}

.contact-options a:hover {
    transform: translateY(-4px);
}

.contact-options span,
.contact-options small {
    color: rgba(245, 245, 242, .55);
    font-size: .73rem;
    letter-spacing: .08em;
    text-transform: uppercase;
}

.contact-options strong {
    margin: auto 0;
    overflow-wrap: anywhere;
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(1.05rem, 1.7vw, 1.45rem);
}

.site-footer .footer-bottom a {
    color: rgba(255, 255, 255, .4);
    font-size: .67rem;
    letter-spacing: .025em;
    text-decoration: none;
}

.site-footer .footer-bottom a:hover {
    color: rgba(255, 255, 255, .8);
}

@media (max-width: 820px) {
    .information-hero-grid,
    .information-layout {
        grid-template-columns: 1fr;
    }

    .information-lead {
        grid-column: auto;
    }

    .information-aside {
        position: static;
    }
}

@media (max-width: 680px) {
    .information-hero {
        padding: 120px 0 64px;
    }

    .information-hero-grid {
        gap: 24px;
    }

    .information-hero h1 {
        font-size: clamp(3.2rem, 17vw, 5.4rem);
    }

    .information-body {
        padding: 64px 0 82px;
    }

    .information-layout {
        gap: 48px;
    }

    .contact-options {
        grid-template-columns: 1fr;
    }
}


/* Custom 404 page */
.not-found-page {
    min-height: 100vh;
    background: #090909;
    color: #f5f5f2;
}

.not-found-hero {
    display: flex;
    align-items: center;
    min-height: min(820px, calc(100vh - 84px));
    padding: clamp(100px, 13vw, 180px) 0 clamp(80px, 10vw, 140px);
    overflow: hidden;
}

.not-found-hero .container {
    position: relative;
}

.not-found-eyebrow {
    margin: 0 0 26px;
    font-family: "Space Grotesk", sans-serif;
    font-size: 0.78rem;
    font-weight: 700;
    letter-spacing: 0.1em;
    text-transform: uppercase;
}

.not-found-code {
    position: absolute;
    top: -0.23em;
    right: -0.04em;
    z-index: 0;
    margin: 0;
    color: rgba(245, 245, 242, 0.055);
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(12rem, 31vw, 33rem);
    font-weight: 700;
    line-height: 0.72;
    letter-spacing: -0.12em;
    pointer-events: none;
    user-select: none;
}

.not-found-hero h1 {
    position: relative;
    z-index: 1;
    max-width: 880px;
    margin: 0;
    font-family: "Space Grotesk", sans-serif;
    font-size: clamp(3rem, 8.8vw, 9.5rem);
    font-weight: 600;
    line-height: 0.9;
    letter-spacing: -0.075em;
}

.not-found-hero h1 em {
    font-family: "DM Sans", sans-serif;
    font-weight: 400;
}

.not-found-copy {
    position: relative;
    z-index: 1;
    max-width: 620px;
    margin: 36px 0 0;
    color: rgba(245, 245, 242, 0.76);
    font-size: clamp(1rem, 1.5vw, 1.24rem);
    line-height: 1.7;
}

.not-found-actions {
    position: relative;
    z-index: 1;
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 18px 28px;
    margin-top: 40px;
}

.not-found-actions .btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;
}

.not-found-text-link {
    color: #f5f5f2;
    font-weight: 700;
    text-decoration: none;
    border-bottom: 1px solid rgba(245, 245, 242, 0.7);
    padding-bottom: 5px;
    transition: border-color 180ms ease, opacity 180ms ease;
}

.not-found-text-link:hover {
    border-color: #f5f5f2;
    opacity: 0.76;
}

@media (max-width: 680px) {
    .not-found-hero {
        min-height: calc(100vh - 70px);
        padding-top: 110px;
    }

    .not-found-code {
        top: 0;
        right: 0.05em;
        font-size: 14rem;
    }

    .not-found-actions {
        align-items: flex-start;
        flex-direction: column;
        gap: 18px;
    }
}

/* Skip link, focus, and reduced-motion-friendly targets */
.skip-link {
    position: absolute;
    z-index: 400;
    top: 12px;
    left: 12px;
    padding: 10px 16px;
    background: var(--white);
    color: var(--black);
    font-size: .8rem;
    font-weight: 800;
    letter-spacing: .04em;
    text-transform: uppercase;
    transform: translateY(-160%);
    transition: transform .2s var(--ease);
}

.skip-link:focus,
.skip-link:focus-visible {
    transform: translateY(0);
}

#konten-utama:focus {
    outline: none;
}

:focus {
    outline: none;
}

:focus-visible {
    outline: 2px solid var(--white);
    outline-offset: 3px;
}

.information-page :focus-visible,
.svc-page :focus-visible,
.nine-home :focus-visible,
.nine-seo :focus-visible,
.nine-ppc :focus-visible {
    outline-color: var(--black);
}

.btn:focus-visible,
.circle-cta:focus-visible,
.svc-button:focus-visible {
    outline-offset: 4px;
}

/* Mega menu: 5 categories */
.mega-menu[aria-hidden="false"] {
    max-height: 1400px;
}

.mega-menu-groups {
    grid-template-columns: repeat(3, minmax(0, 1fr));
}

.mega-group {
    min-height: 0;
}

.mobile-service-category {
    border-bottom: 1px solid var(--dark-line);
}

.mobile-service-category summary {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 12px 0;
    color: rgba(255, 255, 255, .88);
    font-size: .92rem;
    font-weight: 700;
    cursor: pointer;
    list-style: none;
}

.mobile-service-category summary::-webkit-details-marker {
    display: none;
}

.mobile-service-category[open] summary span {
    transform: rotate(45deg);
}

.mobile-service-category a {
    display: block;
    padding: 7px 0;
    color: rgba(255, 255, 255, .62);
    font-size: .82rem;
    font-weight: 600;
}

.mobile-service-category a:hover,
.mobile-service-category a:focus-visible {
    color: var(--white);
}

/* Breadcrumb */
.svc-breadcrumb {
    margin: 0 0 28px;
}

.svc-breadcrumb ol {
    display: flex;
    flex-wrap: wrap;
    gap: 8px 10px;
    margin: 0;
    padding: 0;
    list-style: none;
    color: rgba(245, 245, 242, .55);
    font-size: .72rem;
    font-weight: 700;
    letter-spacing: .04em;
    text-transform: uppercase;
}

.svc-breadcrumb li {
    display: inline-flex;
    align-items: center;
    gap: 10px;
}

.svc-breadcrumb li:not(:last-child)::after {
    content: "/";
    color: rgba(245, 245, 242, .28);
}

.svc-breadcrumb a:hover {
    color: var(--white);
}

.svc-breadcrumb [aria-current="page"] {
    color: rgba(245, 245, 242, .82);
}

/* Shared service system (hub, category, detail) */
.svc-page {
    background: var(--paper);
    color: var(--ink);
}

.svc-hero {
    position: relative;
    overflow: hidden;
    color: var(--white);
    background: var(--black);
    padding: 42px 0 72px;
}

.svc-hero::before {
    position: absolute;
    top: -18vw;
    right: -9vw;
    width: min(52vw, 720px);
    aspect-ratio: 1;
    border: 1px solid rgba(255, 255, 255, .2);
    border-radius: 50%;
    content: "";
}

.svc-hero__meta {
    display: flex;
    flex-wrap: wrap;
    gap: 12px 28px;
    margin-bottom: 28px;
    color: rgba(255, 255, 255, .55);
    font-size: .68rem;
    font-weight: 800;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.svc-hero__grid {
    display: grid;
    grid-template-columns: minmax(0, 1.2fr) minmax(260px, .8fr);
    gap: clamp(28px, 5vw, 76px);
    align-items: end;
}

.svc-hero h1 {
    margin: 0;
    max-width: 920px;
    font-size: clamp(2.8rem, 6.4vw, 6.4rem);
    font-weight: 800;
    line-height: .92;
    letter-spacing: -.075em;
}

.svc-hero h1 em {
    color: rgba(255, 255, 255, .52);
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
}

.svc-hero__aside p {
    margin: 0 0 16px;
    color: rgba(255, 255, 255, .68);
    font-size: .92rem;
    line-height: 1.6;
}

.svc-hero__aside .circle-cta {
    margin-top: 12px;
}

.svc-section {
    padding: 92px 0;
}

.svc-hub-group {
    padding-top: 24px;
}

.svc-section-intro {
    max-width: 820px;
    margin-bottom: 42px;
}

.svc-section-intro h2,
.svc-split h2,
.svc-problem h2,
.svc-solution h2 {
    margin: 0 0 18px;
    font-size: clamp(2.2rem, 4.6vw, 4.4rem);
    font-weight: 800;
    line-height: .96;
    letter-spacing: -.07em;
}

.svc-section-intro h2 em,
.svc-split h2 em {
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    color: rgba(17, 17, 17, .46);
}

.svc-section-intro p,
.svc-split p {
    margin: 0;
    color: rgba(17, 17, 17, .68);
    font-size: 1.02rem;
    line-height: 1.7;
}

.svc-split {
    display: grid;
    grid-template-columns: minmax(180px, .45fr) minmax(0, 1.35fr);
    gap: 36px 56px;
    align-items: start;
}

.svc-category-grid,
.svc-card-grid,
.svc-benefits__grid,
.svc-connections__grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 16px;
}

.svc-category-card,
.svc-card,
.svc-benefits__grid article,
.svc-connections__grid article {
    min-height: 230px;
    padding: 26px;
    border: 1px solid var(--line);
    background: rgba(255, 255, 255, .35);
}

.svc-category-card span,
.svc-card span,
.svc-benefits__grid span,
.svc-process__list span {
    display: block;
    margin-bottom: 28px;
    color: rgba(17, 17, 17, .42);
    font-size: .72rem;
    font-weight: 800;
    letter-spacing: .1em;
}

.svc-category-card h3,
.svc-card h3,
.svc-benefits__grid h3,
.svc-connections__grid h3,
.svc-process__list h3 {
    margin: 0 0 14px;
    font-size: clamp(1.25rem, 2vw, 1.7rem);
    font-weight: 800;
    letter-spacing: -.04em;
}

.svc-category-card p,
.svc-card p,
.svc-benefits__grid p,
.svc-connections__grid p,
.svc-process__list p {
    margin: 0;
    color: rgba(17, 17, 17, .64);
    font-size: .92rem;
    line-height: 1.55;
}

.svc-category-card a,
.svc-card a {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    margin-top: 22px;
    font-size: .78rem;
    font-weight: 800;
    border-bottom: 1px solid currentColor;
    padding-bottom: 3px;
}

.svc-coverage__list,
.svc-deliverables__list {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px 28px;
    margin: 0;
    padding: 0;
    list-style: none;
}

.svc-coverage__list li,
.svc-deliverables__list li {
    padding: 18px 0;
    border-top: 1px solid var(--line);
    color: rgba(17, 17, 17, .72);
    font-size: .95rem;
    line-height: 1.5;
}

.svc-process__list {
    display: grid;
    gap: 0;
    margin: 0;
    padding: 0;
    list-style: none;
}

.svc-process__list li {
    display: grid;
    grid-template-columns: 64px minmax(0, .7fr) minmax(0, 1fr);
    gap: 20px;
    padding: 24px 0;
    border-top: 1px solid var(--line);
}

.svc-faq__layout {
    display: grid;
    grid-template-columns: minmax(220px, .7fr) minmax(0, 1.3fr);
    gap: 40px 56px;
}

.svc-faq__list details {
    border-top: 1px solid var(--line);
}

.svc-faq__list summary {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 16px;
    padding: 18px 0;
    cursor: pointer;
    list-style: none;
    font-weight: 700;
    font-size: 1.02rem;
}

.svc-faq__list summary::-webkit-details-marker {
    display: none;
}

.svc-faq__list summary span {
    color: rgba(17, 17, 17, .4);
    font-size: 1.4rem;
    font-weight: 400;
    transition: transform .2s var(--ease);
}

.svc-faq__list details[open] summary span {
    transform: rotate(45deg);
}

.svc-faq__list p {
    margin: 0 0 20px;
    color: rgba(17, 17, 17, .68);
    line-height: 1.7;
}

.svc-final {
    padding: 100px 0;
    background: var(--black);
    color: var(--white);
}

.svc-final__inner {
    max-width: 860px;
}

.svc-final h2 {
    margin: 0 0 18px;
    font-size: clamp(2.3rem, 5vw, 4.6rem);
    font-weight: 800;
    line-height: .96;
    letter-spacing: -.07em;
}

.svc-final h2 em {
    font-family: Georgia, "Times New Roman", serif;
    font-weight: 400;
    color: rgba(255, 255, 255, .52);
}

.svc-final p {
    max-width: 680px;
    color: rgba(255, 255, 255, .68);
    font-size: 1.05rem;
    line-height: 1.65;
}

.svc-final__actions {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 18px 28px;
    margin-top: 32px;
}

.svc-button {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    min-height: 48px;
    padding: 12px 20px;
    background: var(--white);
    color: var(--black);
    font-size: .8rem;
    font-weight: 800;
}

.svc-button:hover {
    transform: translateY(-2px);
}

.svc-text-link {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    margin-top: 16px;
    padding-bottom: 4px;
    border-bottom: 1px solid currentColor;
    font-size: .82rem;
    font-weight: 800;
}

.svc-final .svc-text-link {
    margin-top: 0;
    color: var(--white);
}

.svc-hub .svc-section-intro .svc-text-link {
    margin-top: 18px;
}

/* Contact form */
.contact-form {
    display: grid;
    gap: 18px;
    margin: 0 0 48px;
    padding: 28px;
    border: 1px solid var(--line);
    background: rgba(255, 255, 255, .4);
}

.contact-form label {
    display: grid;
    gap: 8px;
    font-size: .78rem;
    font-weight: 800;
    letter-spacing: .06em;
    text-transform: uppercase;
}

.contact-form input,
.contact-form select,
.contact-form textarea {
    width: 100%;
    padding: 12px 14px;
    border: 1px solid rgba(9, 9, 9, .2);
    background: var(--white);
    color: var(--ink);
    font: inherit;
    font-size: 1rem;
    text-transform: none;
    letter-spacing: 0;
    font-weight: 500;
}

.contact-form textarea {
    min-height: 140px;
    resize: vertical;
}

.contact-form input:focus-visible,
.contact-form select:focus-visible,
.contact-form textarea:focus-visible {
    outline: 2px solid var(--black);
    outline-offset: 2px;
}

.contact-form .field-error {
    color: #8a1f1f;
    font-size: .78rem;
    font-weight: 600;
    letter-spacing: 0;
    text-transform: none;
}

.contact-form .is-invalid {
    border-color: #8a1f1f;
}

.contact-form-status {
    margin: 0;
    padding: 12px 14px;
    background: rgba(9, 9, 9, .06);
    font-size: .92rem;
    line-height: 1.5;
    text-transform: none;
    letter-spacing: 0;
    font-weight: 500;
}

.contact-form button {
    justify-self: start;
    cursor: pointer;
}

.contact-form .optional {
    font-weight: 600;
    letter-spacing: 0;
    text-transform: none;
    color: var(--muted);
}

.service-item {
    cursor: pointer;
}

.service-item a.service-item-link {
    display: contents;
    color: inherit;
}

@media (max-width: 1024px) {
    .svc-hero__grid,
    .svc-split,
    .svc-faq__layout,
    .svc-process__list li {
        grid-template-columns: 1fr;
    }

    .mega-menu-inner {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 768px) {
    .svc-category-grid,
    .svc-card-grid,
    .svc-benefits__grid,
    .svc-connections__grid,
    .svc-coverage__list,
    .svc-deliverables__list {
        grid-template-columns: 1fr;
    }

    .svc-hero {
        padding: 28px 0 56px;
    }

    .svc-section,
    .svc-final {
        padding: 64px 0;
    }

    .container {
        width: min(1280px, calc(100% - 32px));
    }
}

@media (max-width: 430px) {
    .svc-hero h1 {
        font-size: clamp(2.2rem, 12vw, 3.2rem);
    }

    .svc-category-card,
    .svc-card {
        min-height: 0;
        padding: 22px;
    }
}

@media (min-width: 1280px) {
    .svc-card-grid {
        grid-template-columns: repeat(4, minmax(0, 1fr));
    }

    .svc-hub .svc-card-grid {
        grid-template-columns: repeat(4, minmax(0, 1fr));
    }
}

@media (min-width: 1440px) {
    .mega-menu-groups {
        grid-template-columns: repeat(3, minmax(0, 1fr));
    }
}

@media (prefers-reduced-motion: reduce) {
    .skip-link,
    .svc-button,
    .contact-options a {
        transition: none;
    }
}

.seo-connections h3 a,
.ppc-connections h3 a {
    color: inherit;
    text-decoration: none;
}

.seo-connections h3 a:hover,
.ppc-connections h3 a:hover {
    text-decoration: underline;
    text-underline-offset: 4px;
}

.wa-float {
    position: fixed;
    z-index: 180;
    right: 22px;
    bottom: 22px;
    display: inline-flex;
    align-items: center;
    gap: 12px;
    min-height: 58px;
    padding: 8px 16px 8px 8px;
    border-radius: 999px;
    background: #25d366;
    color: #08351a;
    text-decoration: none;
    box-shadow: 0 16px 36px rgba(8, 53, 26, .28);
    transition: transform 180ms var(--ease), box-shadow 180ms var(--ease), opacity 180ms var(--ease);
}

.wa-float:hover {
    transform: translateY(-3px);
    box-shadow: 0 20px 40px rgba(8, 53, 26, .36);
}

.wa-float:focus-visible {
    outline: 2px solid #fff;
    outline-offset: 4px;
}

.wa-float__icon {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 42px;
    height: 42px;
    border-radius: 50%;
    background: #128c3e;
    color: #fff;
}

.wa-float__copy {
    display: flex;
    flex-direction: column;
    padding-right: 6px;
    line-height: 1.15;
}

.wa-float__copy strong {
    font-size: .78rem;
    font-weight: 800;
    letter-spacing: .01em;
}

.wa-float__copy small {
    color: rgba(8, 53, 26, .72);
    font-size: .68rem;
}

body.mobile-menu-open .wa-float,
body.mega-menu-open .wa-float {
    opacity: 0;
    pointer-events: none;
}

@media (max-width: 680px) {
    .wa-float {
        right: 16px;
        bottom: 16px;
        min-height: 56px;
        padding: 7px;
    }

    .wa-float__copy {
        position: absolute;
        width: 1px;
        height: 1px;
        overflow: hidden;
        clip: rect(0 0 0 0);
    }
}

@media (prefers-reduced-motion: reduce) {
    .wa-float {
        transition: none;
    }
}

/* Commercial GEO/AEO decision blocks */
.svc-answer,
.svc-fit,
.svc-table-block,
.svc-limits,
.svc-trust {
    border-bottom: 1px solid var(--line);
}

.svc-answer__lead {
    max-width: 78ch;
}

.svc-fit__grid,
.svc-trust__grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}

.svc-fit article,
.svc-trust article {
    min-height: 0;
    padding: 26px;
    border: 1px solid var(--line);
    background: rgba(255, 255, 255, .35);
}

.svc-fit h3,
.svc-trust h3,
.svc-limits h3 {
    margin: 0 0 14px;
    font-size: clamp(1.15rem, 2vw, 1.5rem);
    font-weight: 800;
    letter-spacing: -.04em;
}

.svc-fit ul,
.svc-limits ul {
    margin: 0;
    padding-left: 1.15rem;
    color: rgba(17, 17, 17, .64);
    line-height: 1.6;
}

.svc-fit li + li,
.svc-limits li + li {
    margin-top: 8px;
}

.svc-table-wrap {
    overflow-x: auto;
}

.svc-table-block table {
    width: 100%;
    min-width: 640px;
    border-collapse: collapse;
}

.svc-table-block caption {
    caption-side: bottom;
    padding-top: 10px;
    color: var(--muted);
    font-size: .86rem;
    text-align: left;
}

.svc-table-block th,
.svc-table-block td {
    padding: 12px 14px;
    border: 1px solid var(--line);
    text-align: left;
    vertical-align: top;
    font-size: .95rem;
}

.svc-table-block thead th {
    background: #f7f7f4;
}

@media (max-width: 860px) {
    .svc-fit__grid,
    .svc-trust__grid {
        grid-template-columns: 1fr;
    }
}

.article-index {
    display: grid;
    gap: 28px;
    max-width: 820px;
}

.article-index article {
    padding-bottom: 28px;
    border-bottom: 1px solid var(--line);
}

.article-index h2 {
    margin: 8px 0 12px;
    font-size: clamp(1.4rem, 3vw, 2rem);
    letter-spacing: -.04em;
}

.article-index h2 a:hover {
    text-decoration: underline;
}

.article-hero {
    padding: 48px 0 24px;
}

.article-hero h1 {
    max-width: 28ch;
    margin: 12px 0 16px;
    font-size: clamp(2.2rem, 5vw, 4.2rem);
    font-weight: 800;
    line-height: .96;
    letter-spacing: -.07em;
}

.article-meta,
.article-excerpt {
    max-width: 70ch;
    color: rgba(17, 17, 17, .64);
}

.article-body {
    max-width: 74ch;
    padding-bottom: 48px;
}

.article-body h2 {
    margin: 36px 0 14px;
    font-size: clamp(1.4rem, 2.4vw, 2rem);
}

.article-body p {
    margin: 0 0 16px;
    color: rgba(17, 17, 17, .72);
    line-height: 1.7;
}

.article-body a {
    text-decoration: underline;
    text-underline-offset: 3px;
}

.article-body ul,
.article-body ol {
    margin: 0 0 20px;
    padding-left: 1.2rem;
    color: rgba(17, 17, 17, .72);
    line-height: 1.7;
}

.article-body li + li {
    margin-top: 8px;
}

.article-lead {
    padding: 18px 20px;
    border: 1px solid var(--line);
    background: rgba(255, 255, 255, .45);
    font-size: 1.05rem;
    color: rgba(17, 17, 17, .84) !important;
}

.article-callout {
    margin: 8px 0 20px;
    padding: 16px 18px;
    border-left: 3px solid #111;
    background: #f7f7f4;
}

.article-callout__label {
    margin: 0 0 6px !important;
    font-size: .78rem;
    font-weight: 700;
    letter-spacing: .06em;
    text-transform: uppercase;
    color: rgba(17, 17, 17, .55) !important;
}

.article-table {
    margin: 8px 0 28px;
    border-bottom: 0;
}

.article-figure {
    margin: 8px 0 28px;
}

.article-figure img {
    display: block;
    width: 100%;
    height: auto;
    border: 1px solid var(--line);
    background: #fff;
}

.article-figure figcaption,
.article-figure figcaption small {
    display: block;
    margin-top: 8px;
    color: rgba(17, 17, 17, .56);
    font-size: .86rem;
    line-height: 1.5;
}

.article-video {
    margin: 8px 0 24px;
    padding: 16px 18px;
    border: 1px solid var(--line);
}

.article-video__label {
    margin: 0 0 6px !important;
    font-size: .78rem;
    font-weight: 700;
    letter-spacing: .06em;
    text-transform: uppercase;
    color: rgba(17, 17, 17, .55) !important;
}

.article-takeaways {
    margin-top: 12px;
    padding-top: 8px;
}

.article-takeaways li {
    max-width: 70ch;
}

.article-faq .faq-list {
    margin: 0 0 28px;
}

.article-sources ol {
    padding-left: 1.2rem;
}

.article-sources li + li {
    margin-top: 12px;
}

.article-sources__note {
    display: block;
    color: rgba(17, 17, 17, .56);
    font-size: .9rem;
}

.article-company,
.article-contact {
    padding-top: 8px;
}

.article-contact__list {
    list-style: none;
    padding-left: 0 !important;
}

.article-page .svc-breadcrumb {
    padding-top: 8px;
}

.article-related {
    padding: 48px 0 8px;
    border-top: 1px solid var(--line);
}

.article-related .container,
.article-hub .container {
    width: min(1280px, calc(100% - 48px));
}

.article-related h2 {
    margin: 0 0 24px;
    font-size: clamp(1.5rem, 3vw, 2.2rem);
}

.article-hero .section-label a {
    color: inherit;
    text-decoration: underline;
    text-underline-offset: 3px;
}

.hub-intro__grid,
.hub-topic-grid,
.hub-card-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 16px;
}

.hub-intro__grid article,
.hub-topic-card,
.hub-card {
    min-height: 0;
    padding: 26px;
    border: 1px solid var(--line);
    background: rgba(255, 255, 255, .35);
}

.hub-intro__grid h3,
.hub-topic-card h3,
.hub-card h3 {
    margin: 0 0 12px;
    font-size: clamp(1.2rem, 2vw, 1.55rem);
    letter-spacing: -.04em;
}

.hub-intro__grid p,
.hub-topic-card p,
.hub-card p {
    margin: 0 0 12px;
    color: rgba(17, 17, 17, .64);
    line-height: 1.6;
}

.hub-card h3 a,
.hub-topic-card h3,
.hub-featured__card h3 a {
    color: inherit;
    text-decoration: none;
}

.hub-card h3 a:hover,
.hub-featured__card h3 a:hover {
    text-decoration: underline;
}

.hub-card__topic,
.hub-topic-card__count {
    margin: 0 0 16px;
    color: rgba(17, 17, 17, .42);
    font-size: .72rem;
    font-weight: 800;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.hub-card__topic a {
    color: inherit;
    text-decoration: none;
}

.hub-card__topic a:hover {
    text-decoration: underline;
}

.hub-card__meta {
    color: rgba(17, 17, 17, .48) !important;
    font-size: .9rem;
}

.hub-topic-card__pillar {
    font-size: .92rem;
}

.hub-featured__card {
    display: grid;
    grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);
    gap: 24px;
    padding: 0;
    border: 1px solid var(--line);
    background: rgba(255, 255, 255, .35);
}

.hub-featured__card figure {
    margin: 0;
    background: #fff;
}

.hub-featured__card img {
    display: block;
    width: 100%;
    height: 100%;
    max-height: 420px;
    object-fit: contain;
}

.hub-featured__card > div {
    padding: 28px 28px 28px 0;
}

.hub-featured__card .svc-button {
    margin-top: 8px;
}

.hub-jump {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin: 0;
    padding: 0;
    list-style: none;
}

.hub-jump a,
.hub-jump span {
    display: inline-flex;
    gap: 10px;
    align-items: center;
    padding: 12px 16px;
    border: 1px solid var(--line);
    color: inherit;
    text-decoration: none;
    font-weight: 700;
}

.hub-jump a span,
.hub-jump li > span span {
    color: rgba(17, 17, 17, .42);
    font-size: .78rem;
}

.hub-jump a:hover {
    background: #fff;
}

.hub-cluster__more {
    margin: 20px 0 0;
}

.hub-links__list {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 12px 24px;
    margin: 0;
    padding: 0;
    list-style: none;
}

.hub-links__list a {
    color: inherit;
    text-decoration: underline;
    text-underline-offset: 3px;
}

.hub-faq .faq-list {
    max-width: 78ch;
}

.hub-card-grid--topic {
    grid-template-columns: repeat(2, minmax(0, 1fr));
}

@media (max-width: 860px) {
    .hub-intro__grid,
    .hub-topic-grid,
    .hub-card-grid,
    .hub-featured__card,
    .hub-links__list {
        grid-template-columns: 1fr;
    }

    .hub-featured__card > div {
        padding: 0 22px 22px;
    }
}

.page-visual-band {
    padding: 40px 0 24px;
}

.page-visual {
    margin: 0 0 8px;
}

.page-visual img {
    width: 100%;
    height: auto;
    aspect-ratio: 16 / 9;
    object-fit: cover;
    object-position: center right;
    background: #090909;
    border: 1px solid var(--line);
}

.page-visual--band img {
    height: min(42vw, 420px);
    aspect-ratio: auto;
    object-fit: cover;
    object-position: 78% 42%;
}

.page-visual--featured {
    max-width: 70ch;
    margin: 24px 0 0;
}

.page-visual--featured img {
    object-position: center;
}

.page-visual--card {
    margin: 0 0 16px;
}

.page-visual--card img {
    aspect-ratio: 16 / 9;
}

.page-visual__credit {
    margin-top: 8px;
    color: rgba(17, 17, 17, .5);
    font-size: .78rem;
    line-height: 1.45;
}

.page-visual__credit a {
    text-decoration: underline;
    text-underline-offset: 2px;
}

.hub-card__visual {
    display: block;
    margin: -26px -26px 18px;
}

.hub-card__visual .page-visual,
.svc-card .page-visual--card {
    margin: 0 0 16px;
}

.hub-card__visual .page-visual {
    margin: 0;
}

.hub-card__visual img,
.svc-card .page-visual--card img {
    border: 0;
    border-bottom: 1px solid var(--line);
}

.svc-card .page-visual--card {
    margin: -26px -26px 18px;
}

.footer-attribution {
    padding: 0 0 18px;
    color: rgba(255, 255, 255, .42);
    font-size: .8rem;
}

.footer-attribution a {
    text-decoration: underline;
    text-underline-offset: 2px;
}

@media (max-width: 768px) {
    .page-visual img {
        object-position: center;
    }

    .page-visual--band img {
        height: 220px;
        object-position: center;
    }
}