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with so many Google updates on Google’s search algorithm over the years, is link-building still an important part of Google’s ranking checklist?
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What Is Link-Building?
Link building can be considered as one of the “bread and butter” of a good and healthy SEO strategy. It helps visitors navigate through your site or other credible websites that could help them. And for search engines, this is plus points for your website (Search engines love it when you help your visitors!)
But with so many Google updates on Google’s search algorithm over the years, is link-building still an important part of Google’s ranking checklist?
BackLinks And Google’s Crawlers
According to Search Engine Land , It is—and it’s even more powerful now than ever.
“A new ranking study done by Stone Temple Consulting on the importance of links has just been released. The study shows clearly how links are as powerful as ever for ranking in the Google search results,” the report by Search Engine Land states.
Is It Still Important? YES!
Before we discuss why link-building is still important despite the constantly-changing algorithm of search engines, let’s discuss what link building is:
According to wordstream , link-building “is the process of getting other websites to link back to your website” which sends a signal to Google that your site is credible that’s why it was backlinked by another website. The more backlinks you receive, the more Google will view your website as credible.
Links Are Here To Stay
Of course, the quality of the website giving you a backlink is also an important factor for Google. If the website itself is considered by Google as credible and is “voting” your website as a credible source too, then you can expect plus points from Google in the search engine result pages.
Google’s crawlers use backlinks to help judge the credibility of your website . If more google crawlers end up in your site from other websites, they start to consider your website as having value to customers and they will decide to rank you high in the search pages as an authoritative source.
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