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Founded in 2006 as a SEO agency in Indonesia, we help local businesses grow their business with SEO. Call 6391 0930 to find out more about our local seo packages.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
What is the Difference Between SEO and Local SEO?
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Why is Local SEO Important?
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While traditional SEO focuses on improving your website’s organic visibility on a national or global scale level, local SEO focuses on finding local keywords and optimizing your website so that you can capture the organic traffic in your area. Although both traditional SEO and local SEO uses many of the same strategies, there are still differences between them, especially in the area of keywords selection.
How Does Local SEO Work?
According to the statistics, local searches make up a huge chuck of the organic traffic. As researched by Google , 76% of people who conduct a local search in their smartphone visit a business within 24 hours and 28% of those searches result in a purchase. Also, according to another report from Google , searches for local places without the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me”. This shows that people increasingly expect to get results that are tailored accordingly without the need to spell out their request. Hence, this data proves that local relevance is expected, and google’s algorithms will be tailored accordingly to deliver the local results.
When it comes to local SEO, Google uses a different set of ranking factors to rank the local search results. While the usual ranking signals such as the quality of backlinks is still important, Google looks at these local SEO ranking signal to rank local search results:
Google Local Map Pack
Google Local Map pack is a set of 3 local business results with their map locations pulled from Google Maps. It appears at the top of the search results and the normal search results will appear after the Google Local Map Pack as shown in the image below:
Google Local Map Pack optimization is very important especially for retail businesses engaging SEO agencies in Indonesia . This is because when someone searches using the keyword “store + address”, Google tends to return Google Local Map Pack in their search results. This is important to keep in mind so that when you are doing keyword research for your SEO, do select “store + address” keywords to optimize.
Why Google My Business (GMB) Listing Matters in Local SEO?
For example, if we search for Japanese Restaurant Orchard Road, this is the search results that Google returns, and yes, Google Local Map Pack shows up:
If you want to win in local SEO optimization, having an optimized Google My Business (GMB) listing matters. Here are some reasons why you should optimize your Google My Business Listing:
On-Page Optimization for Local SEO
Google has released statistics to show that mobile traffic has overtaken desktop traffic. Approximately 60% of all searches take place on a mobile device and nearly half of all mobile searches are related to a location, for example, people searching for a japanese restaurant near them for dinner. When you have an updated and optimized Google My Business listing, you are well positioned to capture the audience.
And GMB listings appear just below the google ads. When choosing which GMB to rank, Google looks at different ranking signals such as positive reviews, keywords within GMB, etc.
Link Building for Local SEO
GMB listing allows you to input information such as your business’s location, opening hours, contact information, website links, reviews, business description, business images, etc. A well-optimized GMB ranks well on Google Search results and allows you to showcase your business to your potential customers.
Many traditional on-page SEO practices still apply when it comes to local SEO, such as having keywords in Title, Headers, Meta Description, URLs, etc. However, there are some specific on-page factors that you will need to implement in order to optimize for local SEO. Below are on-page factors that you will need to pay more attention to:
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