Jawaban langsung
As technology is becoming more and more intelligent, some of the changes that happened last year are expected to further progress in 2018.
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Looking back
With the rapid changes in technology, the SEO world has been constantly developing strategies to strengthen the effectivity of online search and marketing through the years. From algorithms, mobile optimization, up to the content quality, 2017 has noted some remarkable updates that changes the way people search.
The continuous development to increase organic website traffic and ultimately improve search engine optimization doesn’t end there. In 2018, it is expected that search engines, particularly Google, will feature smarter searching – giving the users more accurate and relevant results.
Moving forward
And since the Search world is swiftly gearing toward content and user experience, it’s best to review your company’s strategies based on last year’s and this year’s SEO milestones. Take a look at some of the updates in 2017 and the things to look forward to in 2018. See how you can take advantage of these changes and upcoming trends to get better online traffic and organic searches.
Contrary to what Google usually does, there were only a few updates on its algorithm. In February, there was an unnamed update that impacts the ranking. And in March, there was an update called "Fred" that changes the ranking even further. Aside from these two, Google is keeping the same algorithm as it has been. The huge chunk of updates that happened in 2017 mainly focuses on upgrading the user experience by focusing more on convenience and quality.
The future of Subjective Search Engine Optimization
Since more than 50% of Google searches are happening on mobile , they shifted to Google’s Mobile-First Index . Although Google already favors mobile-friendly contents in the past, this update gives more priority to mobile content over desktop. Brands and companies are now spending more time in designing and developing the mobile version of their website with identical contents to get higher traffic and organic search rankings.
Gone are the days of black and white results when searching using keywords. In 2017, Google began to improve the quality of the results by using context clues based on what you searched. It no longer focuses on specific keyword combinations. Google's content quality algorithm is more advanced that it analyzes the intent behind your keywords. It makes sure that the context and target audience is on point. This update calls for developing new strategies in writing that goes beyond the usual standards.
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