Jawaban langsung
Google no longer rely on keyword density to rank websites. This is because keyword density has been greatly abused by most websites before in order to gain higher rankings.
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Latent Semantic Indexing (LSI)
Making use of LSI keywords is the growing trend in digital marketing. Google and other leading search engines are becoming more “smarter” in understanding the context of search queries and website content through LSI keywords.
Gone were the days in which Google and other leading search engines rely on keyword density to rank websites. This is because keyword density has been greatly abused by most websites before in order to gain higher rankings. Some websites before spammed their pages with irrelevant keywords compromising the quality of their content. Users find it annoying whenever they stumbled upon a word or a phrase which looks out-of-place in a website. It is hard to understand the context of a specific content because of too much keyword stuffing. If this happens, there is a possibility for a user to immediately leave the website. Instead of increasing their ranking, websites end up digging their own graves. Bounce rates will continue to increase and Google might ban them from their search engines.
Looking for LSI Keywords
In order to avoid such unfortunate circumstances, it is best to practice white hat SEO (Search Engine Optimization) techniques . Instead of keyword stuffing, websites can use LSI keywords or Latent Semantic Indexing to improve their ranking. LSI keywords are words and phrases which are relevant to your main keywords. It might sound like websites should look for the synonyms of their main keywords, but that is not exactly the case. It should be any word or phrase that is closely related to the main keywords of the website. In this way, websites can now optimise their content without using too much keyword stuffing, and at the same time, increase their chances of getting ranked high in leading search engines.
Using LSI keywords, Google and other leading search engines can easily determine the true meaning or context of a specific content. This makes it easier for them to properly match the search queries to the relevant websites. When Google and other search engines relied on keyword density before, users end up getting results which are totally different from their original intent. Instead of using an algorithm which focuses on individual words, search engines designed a new algorithm which analyses the total context of a keyword. Thus, websites should practice keyword variation instead of using the same main keywords all over again.
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