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This year, it is expected that the mobile revolution will have high impact in the search result rankings. So, as someone who deals with building hacks and techniques in search engine optimization, what else do you need to know about this new update and what could you do to make sure that your...
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Your website should have a responsive design
It’s no big news that the world of search has become more inclined to the mobile revolution. Since many users are more active in using their mobile devices in navigating their everyday needs, it’s no surprise that search engines like Google are developing their algorithms to be more mobile-friendly. And as if the changes in their algorithm is not frequent enough, the paradigm shift is about to happen again.
This year, it is expected that the mobile revolution will have high impact in the search result rankings. So, as someone who deals with building hacks and techniques in search engine optimization , what else do you need to know about this new update and what could you do to make sure that your websites will not be left behind in the rankings?
Focus on optimizing your content
Let’s first review how Google expresses their intent in improving the user experience and making search more useful with the help of the mobile-first index.
The Google Webmasters blog noted that, “ To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Improve your online presence by keeping it more mobile
Simply put Google is going to rank your site in search results pages based on the mobile version of your website, and this will affect both mobile and desktop search. So what does this mean? It means that if your website is optimized for mobile, then your rankings will have a boost both on mobile and on desktop. But, if you’re website is not optimized for mobile, then… you’ve got to start optimizing it now.
Google did not really release a roll-out date for the implementation of the mobile-first index, but it’s pretty obvious that there have been changes in the rankings recently. Now, if you are one of those companies that hasn’t embrace the world of mobile yet, then you should consider that there is an undying relationship between mobile and SEO. And in order to survive the battle in landing a spot on the first page in SERPs, you’ve got to deal with it.
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