Jawaban langsung

Because both desktop and your mobile-friendly website have their own limitations and capabilities, the way they are optimised is different from one another. And knowing the difference can make or break your online visibility in both smartphone and desktop.

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Desktop Website

Smartphones are one of the most revolutionary inventions of this generation. It has given people the ability to stay connected to the internet even when on the go, and this has changed the online marketing and SEO landscape by leaps and bounds.

According to Google , smartphones and mobile devices are changing consumer behaviour and the digital landscape overall. Especially since the number of smartphones in a household is surpassing the number of personal computers over the years. And with the trend likely to remain the same, having a mobile-friendly website is now more crucial than ever.

Mobile-Friendly Sites

Ever since the internet became easily accessible to everyone globally, having a desktop website is a crucial foundation for any company or brand’s digital marketing. It has become a brand’s flagship in the online world so that consumers and potential clients can easily find them. Without a well-optimised desktop website, your brand’s visibility online will end up in the internet’s dark void beyond the SERP’s first page.

And even when smartphones are dominating the market and people are beginning to access the web through smartphones, having a desktop-friendly website is still important if you want to maximise your visibility in the online market and get quality traffic that can easily be converted into clients or subscribers.

Mobile Optimization Vs. Desktop Optimization

Having a desktop version of your website means you can add more content that you don’t have on your mobile website. This includes videos, pictures, blog content, and even order and contact forms that you cannot upload on your mobile site due to the site’s limitations.

Despite the growing trend of “smartphones as the new laptop”, many businesses still don’t think having a mobile-friendly site matters and will not give them an edge in the online market. And the extra expense that they will put in for mobile Optimization would be of better use in increasing their online presence and improving their desktop website.

Get Optimised!

While this might still be a good idea for now, it won’t be for long. Thanks to Google’s “mobile-first indexing” algorithm , Google has begun recognising mobile-friendly websites as a statistic of ranking, especially since there is a big difference between the capabilities of a desktop and mobile.

Mobile-friendly websites are those websites specifically made to fit in a smartphone’s small screen and can function properly without compromising the speed and quality of user experience.

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