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It has been official news that Google has activated its latest Penguin Update, after months of speculations. With this new update, what does it mean for SEO ...
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Making sense of your links
It has been official news that Google has activated its latest Penguin Update, after months of speculations. With this new update, what does it mean for SEO marketers?
The latest update by Google aim to penalize web pages that commit the following crimes:
Footer? My Foot!
4. Publishing of meaningless and unrelated content to generate traffic from search engines
Do a in-depth analysis of your site links. Check for unnatural and spam links pointing to your site, and remove them. Ensure that places that you place your links on are trustable, and related to your site. Having strong and relevant links would prevent Google from ranking you down.
Great content, the way to go!
Also, Google also penalize sites which have many identical anchor texts pointing back to their site, as repetitive anchor texts make your links look like spam.
To protect yourself from the penguin update, do remove your footer links. Footers normally contain links from sponsors, which Google find irrelevant and not useful to the content of your site. If you must have relevant links, try placing them within the body of your content.
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