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Many people prefer using their smartphones to make a search query because it is more convenient. Smartphones are easier to operate and it is accessible, unlike a desktop computer. So, if you are going to create a website, make sure it is mobile-friendly. One way to do it is to create a...
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What Is A Progressive Web App?
With the continuous increase in mobile users nowadays, businesses need to shift the focus of their digital marketing strategies from their desktop sites to mobile sites. Many people prefer using their smartphones to make a search query because it is more convenient. Smartphones are easier to operate and it is accessible, unlike a desktop computer. So, if you are going to create a website, make sure it is mobile-friendly. One way to do it is to create a Progressive Web App .
Progressive Web App (PWA) is a web application that works like a native app from Google Play Store. It is designed in a way that it would be possible for mobile users to access a website on a slow internet connection or even without an internet connection at all! How is this possible? Using an app shell or a service worker . Remember all the times that you downloaded all those apps from the Google Play Store, and it downloads data and information first before you can use it? This is how an app shell works and a service worker works. It “ caches ” content for the user to be able to use the PWA offline. It is important to note that app shells and service worker are two different things. App shells are commonly used at “single-page applications” with heavy JavaScript architectures, and it allows a user to instantly load the “skeleton” of a page without the use of an internet connection. When you finally connect to a stable internet connection, it uses a service worker to load and cache the content. This is very convenient because you can just wait to load the entire content of a website and view it later.
Misconception About PWAs
The only difference of a PWA from a native app is that a PWA can be directly installed from the website itself. It does not undergo through the complex process of installing a native app from the Play Store. Mobile users can save the installed PWA on their phones and access it through a browser anytime.
Even though PWAs have great capabilities of improving the user experience, they are still frowned upon most SEO and digital marketing experts. Why? Leading search engines like Google are having a hard time indexing mobile sites that are heavily-reliant on JavaScript before. Google does “ index client-rendered HTML ” before; however, it is not perfect yet. The tendency is that the mobile site is going to be held temporarily at Google’s list of indexed websites and it will be reviewed later. This can affect your SEO because other websites without PWA will be indexed first and they have better chances of getting higher rankings.
How PWAs Can Boost SEO
Every negative connotation about PWAs became invalid thanks to the continuous updates and upgrades on Google’s algorithm. Nowadays, Google now creates a feature that enables web developers to block the Googlebot from crawling their website’s JavaScript or CSS files. In this way, it would easier for its crawlers to understand the content of a mobile site and index it for its ranking. Another way for Google to index PWAs is to create a new URL for it so that the Googlebot can easily crawl on it.
If the PWA is done right, then it can definitely help boost your SEO efforts. Here are some of the benefits of using PWA:
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