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HIGHLIGHT: It might be sounding like a taboo, but black hat SEO might be even practised today, knowingly or unknowingly. Here are a few red flags that you may be doing black hat SEO.
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What is Black Hat SEO?
You may have heard of the infamous black hat SEO. Hearing about it now sounds like an urban legend that has eerily been practised by many before. Actually, black hat SEO is not an urban legend, no matter how less prevalent they may seem today. Some SEO companies may even practise it to this day, knowing or unknowingly. As the term implies, black hat SEO would not do your online presence any good. Allow us to share with you a few of the red flags that you may be doing black hat SEO.
Let’s put it this way: one method writes for actual readers or users on the Internet while the other one writes for SEO. The first method creates content that will be geared towards the interest of their target audience. This offers the efforts of creating genuine content that the users will also genuinely click, love, and share. This can make pages rank higher in SERPs in the most organic way. The other method will be pulling SEO strategies that are geared to appearing as much as possible online, with the attempts to rank high in SERPs. With this method, you can pull just any stunt—this is Black Hat SEO and the other, White Hat SEO. Since search engines like Google are now focused more than ever towards user experience, they now start penalising those who use black hat SEO—those who don’t go by the guidelines set by search engines.
What are the Red Flags of Black Hat SEO?
Now that you know a few things about Black Hat SEO, you may not know it but even you might not be safe from it. Some SEO strategists still practise Black Hat SEO without knowing it. With that said, here are a few red flags of Black Hat SEO:
Links will be your best friends here with SEO, though not all the time. Businesses opt for SEO because it offers more cost-efficient publicity than relying on expensive paid advertisements. With SEO, paid links are one of the things that are frowned upon and are deemed as Black Hat SEO. Instead of generating content, some just choose to buy links. The anchor chosen for this is must be chosen according to customer preferences. Once users view this anchor text, they will be redirected by a link to another page. They then scatter their links to different domains. More often than not, the anchor text is not entirely related to the link where they redirect you, drastically making the user experience less conducive.
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