Jawaban langsung

Google will be migrating all Adwords accounts to Enhanced Campaigns by mid-2013. By default, if you have not.

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1. Integration Across Devices

Google will be migrating all Adwords accounts to Enhanced Campaigns by mid-2013 .

By default, if you have not tweaked your account to Enhanced Campaign, Google will automatically migrate your account to Enhanced Campaign by default.

2. Customisation of Ads

While you may not be able to choose not to migrate, knowing the following features may help you to adapt fast & well to the changes.

Enhanced Campaigns by its transition will integrate your campaigns across devices that include desktop, tablets and mobile .

3. Power Sitelinks

There will no longer be the option of creating individual campaigns that target different devices. For example, one will not be able to create a campaign that solely targets only desktop, a second campaign that targets only tables and a third one that targets exclusively mobile. Once migration happens, every campaign would target all devices .

However, should you be disinterested in targeting mobile , you can tune the bidding for mobile to negative 100% . By doing so, it would effectively tune your bids for mobile to zero and your ads will not appear on mobile devices .

4. Mobile Sitelinks

Therefore with Enhanced Campaigns’ settings, the options you have for campaign settings for devices are technically “Desktop, Tablet & Mobile” together or “Desktop & Table” combined.

In the Enhanced Campaign settings, you can also craft ads that are customised to be shown on mobile . This can be done by checking the device preference box.

5. Time scheduling for ad extension

In the Legacy setting, sitelinks would work across all ad groups in the campaign by default. Sitelinks could not be customised base on individual ad groups.

In the Enhanced Campaigns’ settings, you can now modify the selection sitelinks for each ad group . This would give you more control to design your ad to be more targeted to the audience and your webpages.

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