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Buying ad space on Google's result pages is a very complicated process; it requires a complete understanding of the entire process and how every factor of your website, budget, and quality score contribute to your "ad rank".

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Buying Your Ad Space On Google Result Pages

Ah, AdWords. It's one of the cornerstones of digital marketing, and probably the lifeblood of Google search engine marketing .

If you're new to digital marketing, chances are AdWords is foreign to you. So before we dive any deeper, here's Google's definition of AdWords :

Ad Rank And The Magic Ad Spot On SERP

Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer.

Adwords is an intricate algorithm program that helps relevant and useful paid ads to appear in front of potential paying consumers. But for ads to appear in front of potential customers, your ad will have to compete with other competitors for ad space.

The Bidding

Buying ad space on Google's result pages is a very complicated process ; it requires a complete understanding of the entire process and how every factor of your website, budget, and quality score contribute to your "ad rank".

Before everything else, let's go over what ad rank is.

How To Win The Bidding

Ad rank, according to Google, is "A value that's used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all." This means that your Ad rank is the determiner of whether you're appearing on relevant search engine results pages or not.

Because Ad rank is a value, it's determined by certain factors. These factors are your bid amount, expected clickthrough rate, landing page experience, Ad relevance to search query, device, location, etc.

Bid On Keywords That Matter

All these factors are considered so that Google can post relevant paid ads to what users are looking for. This will ensure that users get the most relevant paid ad on their search result and give advertisers the worth of their money. it's a win-win for both users and advertisers.

Now, let's try and see an overview of how the Google AdWords bidding works:

Optimise, Optimise, Optimise

So now you know what is Google AdWords, what is ad rank, and how the bidding system works. Now let's see how to win the bidding.

What does it mean to "win" the bid anyway? it means winning the top spot and paying for the lowest possible bid. Paying for the highest bid amount and not appearing on the SERP of your potential customers is the losing end of the stick.

Enhance Your Ads With Ad Formats

So how do you win? Here are some tips to help you out:

Bidding on keywords that are highly relevant to your industry, service, and product should be number one on your list of strategies. by limiting your keywords to those that really matter, you reduce the chances of having more competitors per keyword. And by only hitting the keywords that really matter, you reduce the chances of entering a bid that you're not likely to win.

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