Jawaban langsung
Negative articles, bad reviews, and reputation attacks can damage your brand image. Fortunately, you can manage these PR crisis situations through search engine reputation management.
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What Is SERM? How Does It Relate To ORM?
If a user finds out a single bad comment about a business, chances are that their reputation goes downhill fast. Millions of dollars would be lost, investors would bailout, and customers would lose interest. Before it becomes a total business nightmare, make sure to build a positive online reputation through Search Engine Reputation Management or SERM.
SERM or Search Engine Reputation Management is a branch of Online Reputation Management (ORM) that is used to keep the negative comments off the users’ radar. Simply put, it is how a brand would establish a strong online presence to ward off bad reviews from the first few pages of the Search Engine Results Pages (SERPs) in leading search engines like Google, Bing, and Yahoo. Users won’t have time to check out each SERP since the relevant search results are already displayed on the first page. So, there is a small to zero chance that users would check out the negative feedback placed in the bottom pages.
Common Online Reputation Issues
If SERM or other ORM strategies are not done, a PR (Public Relations) crisis might happen. Your entire business might get ruined. To better understand the concept of a PR crisis, here are some online reputation issues that might cause it to happen:
Like what was mentioned above, poor or bad reviews can damage the reputation of a business. This would not be a problem if a user found a fake review since users can make a distinction between false and true accusations. But what if it the review that was found is true? Your business did make a mistake and it went out of hand that the customer got frustrated over it and wrote a bad review? Millions of potential customers would see it online and this can cause misunderstandings.
Tips For Online Reputation Management
Other businesses or companies use to create product comparison websites to promote their products and services. Sometimes, these websites are affiliates of a specific business thus, there is a high chance that the blog writers were paid. Even though some of the comparisons won’t directly mention the name of the brand that it is referring to, it can still affect your business if both of you are in the same line of business. You might lose customers because of it.
News travels fast. If your business is caught in a scandal or lawsuit, you would be surprised to know that you are already famous online in just a few hours. Situations like this can not only ruin a brand, but it can also affect your reputation as the business owner. It would be hard to win investors in this case.
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