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Are you up to date the latest trends in social media marketing? IGTV or Instragram TV is one of the trendy ways to reach your consumers online. In this article, we take a closer look at IGTV and how you can make the most from it.

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What’s IGTV?

Early in 2018, Instagram launched its latest feature, IGTV.

While the newest video format hasn’t hit it big yet, it already presents a valuable opportunity for digital marketers who are looking to expand their reach.

Get Started with IGTV for Marketing

Having a better understanding of what IGTV is and how it works can determine whether or not you should include it in your marketing strategies. So, in this article, we take a closer look at IGTV and how you can make the most from it.

IGTV is available on Instagram and the desktop version but, it’s also a standalone app that allows you to create your own channel, watch and upload videos that can be between 15 seconds and 10 minutes long. ( NOTE : Major brand names with huge followings on Instagram get to have up to 60 minutes of run time.) You can think of it as something that’s less raw than a Story but not as polished as YouTube videos.

Best Practises for IGTV Marketing

Initially, IGTV only allows vertical videos but in its previous statement, Instagram announced that it now supports both vertical and horizontal IGTV videos. It means greater viewing experience for users and better engagement opportunities for you.

For starters, IGTV offers a new opportunity to create and share content to engage followers. While it’s somehow similar to Boomerang and YouTube, it adds a different dimension to the content in terms of format and versatility as it’s built specifically for mobile viewing.

IGTV Video Ideas for Your Channel

If you’re ready to get started with IGTV, what follows are the steps to jumpstart your IGTV strategy.

Once you’re finished adding these details, you can then upload the video to your channel and when it’s up, you’ll find the IGTV icon in the highlights row on your profile.

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