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We have all heard of harassment and embezzlement in workplaces. But what about client poaching? Read our blog post to find out more about client poaching.
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The Two Types Of Poaching
Everyone wants to beat the competition. It’s a no-brainer. We are all in the business of making a sale and we all want our own businesses to grow; it’s something that doesn’t need explanation. But while most businessmen and brand managers are trying to win the battle with class by using fair strategies, some people just can’t help but go over to the dark side just to prove that they are great. Sadly, though, it’s inevitable. There will always be villains everywhere. If someone wants to win badly, they would be willing to do whatever it takes – even it means poaching someone else’s clients.
Okay, let’s make it clear: in order to succeed, you have to get all the potential clients and customers on your side, and there’s nothing wrong with that. But poaching them under the table like a black hat SEO may not be a good idea. Yes, you may have gained new business and you may have done something good for your company, but what does it say about your work ethics and reputation? Is the money all worth it?
Although, There Is A Silver Lining
There are two types of client poaching (yes, there is).
Let’s call the first one “Inviting a War”. It’s when you target existing clients of your business competitors. For example, you are a marketing company and your competitor is handling a big account that is their bread and butter. Well, if you want to be the top company in your industry, of course, you will aim to poach that client. It can make a stronger brand image and it can help your income.
Should You Do It?
The second one, let’s call it “Claiming what’s yours”. It’s the act of bringing in your clients to your new company after you left from the previous one. This is a normal scenario for big players in the industry. If you are one of those marketers who does whatever it takes to close an account, you will value each of your clients as much as you value your work. So, when the time comes that you will move to a new house, you would want to take those clients with you.
It’s not all bad, actually. There’s a thin line in which you can consider poaching a client – their rate of satisfaction. The only reason for you to do that is if the client is no longer happy with their existing firm. If they are no longer in good standing, you can pitch for plans that can help their business become better .
It’s Best To Be Good
Let’s take the same example that we used above. If you are in marketing and your client is not getting too many conversions than what they are expecting, you can come up with more effective solutions that can improve their sales.
It’s tempting, really. The satisfaction of seeing your competition go down the drain is priceless, what more if you are the one that puts them in that position, right? But the question is, should you do it? Should you ignite a war by going after their clients? Is it a smart move to claim a business that you think is supposedly yours?
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