Jawaban langsung
Businesses who don’t strike an efficient balance between sustainability and expansion die sooner or later. And this often leaves owners and shareholders downtrodden and in debt, a position no businessman wants to be in.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
Your Brand Is No Longer Buzzing In The Market
For businesses, there are only three phases that a business can be: expanding, sustaining, or death.
Of course, every business wants to expand , but expansion is costly and requires a large sum of capital; sustainability then becomes a problem.
You’re Getting Little To No Revenue
When a business is in the phase of sustaining, the company is at a good position with adequate profit and expenses — everything is a-okay. But businesses with good sustainability become complacent and don’t think of growing their business further. Which, over time, leads to high upkeep due to economic changes and inflation of prices.
Lastly, unsustainable businesses lead to the one thing every businessman dreads: death.
People Could See Your Brand Is Failing
Businesses who don’t strike an efficient balance between sustainability and expansion die sooner or later. And this often leaves owners and shareholders downtrodden and in debt, a position no businessman wants to be in.
But a company doesn’t die overnight. It usually starts months or years before the company finally packs up, and there are symptoms to know that your company is about to kick the bucket; knowing the symptoms are key to know how to salvage your business:
You Have Unhappy Employees
When a brand opens up to the market for the first time, most of the time there is a long queue outside the store during the first two or three weeks. This is often generated by hype and curiosity about your brand and what it has to offer.
But once your brand becomes common in the market and has nothing else to offer, the long lines start to dwindle and fewer people come and visit your store, hurting the overall health of your business.
Bounce Back Now
The solution : When your brand isn’t getting any attention from the market anymore, it could be because you’re lacking in activities or marketing that could help boost your brand. Other solutions could be re-branding or expansion to a wider target market.
Lack of sales is another sign that your business is heading to the doldrums. When you don’t get enough sales and revenue from your operations, it becomes hard to sustain your company’s day-to-day and it would affect your overall operations.
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