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In this era where almost all the target consumers are online, a company’s website plays a big role in marketing their business. From the desig ...
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Design And Uniqueness
In this era where almost all the target consumers are online, a company’s website plays a big role in marketing their business. From the design up to the basic contents, the website has to be done strategically to provide a positive user experience – which can later turn into possible conversions. And because of the future of a company’s success lies within the success of its website, it only means one thing: your website has to be remarkable.
Generally speaking, if a website is displeasing to the eye or is outrageously outdated, it can create a negative impact to the brand – which can be a great advantage to the competitors. That’s why it’s important to have an easy-to-use and visually-enticing website for your brand. But how are you going to start creating the website that will help boost your online business? To start with, it’s important for you to understand that there are two types of web design: custom and template.
Customization And Flexibility
A custom web design is creating a unique web page based on the needs of the company or the business. From the layout to the user experience, developers create the site based on the target market, client's preferred functionalities, and current site traffic. Basically, it’s created from scratch.
A website template, on the other hand, is a set of HTML webpages that are readily available for anyone to use for their site. Developers will just “plug in” the company’s own content and images to make the website look ‘personalised’. In layman’s term, it’s pre-designed or pre-made. It can be purchased online through different web developing platforms such as WordPress .
Support
So, how can this article help you decide? In this blog, we will list down all the factors that a brand should consider when it comes to creating their own website, and we will point out if it’s beneficial to use a custom design or to just purchase a web design template.
Custom Design: Personalization is the selling point when it comes to discussing design and uniqueness for custom websites. If you will create your site from scratch, you will have the opportunity to personalize the design of your website (as in literally however you want it to look like). Moreover, you can create a site that is in line with your company’s culture and personality. You can build your own template that can be easily adjusted depending on the needs of your business.
Timing And Stability
Web Template: There’s a high chance that someone else is using the same template as yours, it’s a fact. With the most recent and popular templates available, there’s a less possibility of being unique. Yes, you can change the color and the fonts but the users will be able to see that your website is quite identical to the others. Also, you cannot change the built template; the personalization ends on colors, fonts, and images.
Verdict: We give 1 point to custom design for this argument. Since your website is your online image, it’s better to go for a custom web design. Choosing a pre-made template is like wearing the same type of shirt but with different colors. It gives you an identity but it’s common and wouldn’t make you stand out. You have to go for something that is uniquely yours.
User Experience
Custom Design: Same with the previous element, a custom website offers a more flexible and expandable customization. You can always discuss with your web developer to come up with unique ideas that can make your web features unique and personal based on your own branding principles. These custom features can make it easier for you to manage our website, and your business. Basically, you can put anything and everything that you feel is going to be helpful for your company.
Web Template: If the website is already existing, there are less options to customize – your company logo, header images, and background color. It’s as simple as “what you see is what you get”. Same goes with the features and functionality, once you use a web template, you are tied with whatever is only available based on what the design creator included in his layout. But, since pre-designed websites are built with basic functionalities, there will be an ease to the user’s experience.
The Final Verdict
Verdict: In terms of customization and functionality, it really depends on the needs of the business. If you are a company that do not really need much features or you just want to have plain website that posts blogs from time to time, a templated site may already be good – plus, there’s a guarantee on positive user experience because of its simplicity. But, if you want to have a more interactive, techy, and out of the box website with unique functionalities, you go for a custom design.
Thus, we give a point for both categories.
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