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To be honest, Account Managers (AM) are one of the most unrecognized individual in the marketing and advertising industry. Through the years, they are simpl ...

Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.

1. Don’t just ask, probe

To be honest, Account Managers (AM) are one of the most unrecognized individual in the marketing and advertising industry. Through the years, they are simply known as someone who acts as a bridge between the company and the client. But what not most people know is that their task is more than just reminding the internal team of the deadlines and conducting meetings with the client.

Account Managers have the most exhausting task in the industry; they prepare marketing strategies and plans, coordinate with the design and content team, and play the biggest role of being the company’s external representative (you know, they’re like the company’s ambassadors).

2. Communication is a must

It requires more than just the basic presentation techniques to become one of the best account managers in Indonesia . It’s not just about chasing and scheduling meetings. Being an account manager means constantly juggling tasks from different departments. Here are some techniques (or pointers) for account managers to help you be in the game and lead the company to the right path.

As any other jobs, it’s not a good idea to pretend that you instantly know everything. Bad AMs do not have the confidence to admit that they do not know some information. Some bad AMs even pretend to know everything so they can look smart in front of the team and client – while in reality, they really don’t. To be a good AM, it’s best to ask questions and diagnose the problem. It’s called probing. It’s the act of uncovering the information that lies beneath each information. Pretending that you are well-equipped for every project can be the root of a problem.

3. Become the industry expert

Ask as many questions as you could, especially for things that can be a bit too technical. For example, you are working on a web development project that you know nothing about. You can ask the developer to give you a brief information as to how web development works. Do not just throw vague instructions to the developer based on how the client requested for it. You will be able to manage the account better if you know the ins and outs of the projects, instead of just giving out tasks. In this way, you can easily fix if there’s going to be any problem along the way.

Asking the right questions and probing constantly can form a comprehensive understanding of a certain topic. Same goes with your client relationship. Do not just jot down their requests. Ask them further as to how they want the strategy to be executed.

4. Be part of the team, not boss them around

Remember, account managers are think tanks, you’re not just a messenger.

Call the team in the middle of dinner, or call them early in the morning – it doesn’t matter. Make sure to keep an open communication with everyone and to update them from time to time about the progress of your project. Since AMs are always on the go, your ideas and concepts may come when you least expect it – while on your way to the office or on the bus going home. You can relay that information right away (anytime), before you forget it. That’s fine.

5. You should show some feelings

Check the status of the project with your team. It’s not that you don’t trust them on what they’re doing, but make it a habit to ask how it is going. It’s just a gentle reminder to make sure that you are following your own timeline.

Moreover, and this is very important, keep your presence alive even if you don’t need anything from the team and the client. Just a little chit chat about their current projects and accounts. It’s not really something that can affect your daily work, it’s something that can also keep the relationship alive. You will be surprised how simple “how are you doing” can do to keep the communication in the right path.

6. Be prepared all the time

In this way, the team or the client will feel more confident that you are on top of the game and you know exactly what you’re doing.

Communication is the key to keep the management intact.

Account Managers are, basically, Superheroes

If you are in advertising, learn everything you can about advertising. If you are in marketing, study all the principles and aspects of marketing. Make some time to read news and updates about the industry that you are in. Don’t just focus on your clients and accounts. Widen your horizon so you can develop awareness about your business.

For instance, if you are in the digital marketing industry, make sure to familiarize yourself about the specific details of Search Engine Optimization , Search Engine Marketing, E-Commerce, Web Development, and Content Writing. Each of these subjects have different principles. Make it a point to understand everything that you could to master, or learn, the basics of each. There are blogs and websites that can help you with this.

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