Jawaban langsung
In today’s digital age, ads no longer merely promote businesses or the cause behind them, they now actually make a point, creating a meaningful impact among viewers.
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Video Ads: The Future of Digital Marketing
Most video ads come and go, but those that feature humour that makes us laugh, puns that make us think or content that tugs right at our heartstrings are here to last and definitely for a few years more.
In today’s digital age, ads no longer merely promote businesses or the cause behind them, they now actually make a point, creating a meaningful impact among viewers. But, before we list down the most impressive, hard-hitting, humorous, creative and downright genius video advertisements we could find this year, let’s explore further the power of today’s video ads.
The Best Video Ads of 2018
You’ve heard the saying, a picture paints a thousand words. But, did you know a minute of video is worth 1.8 million words ? It only means that with its immense power to get a message across the Internet – 60,000 times faster than text to be exact – you’ll not find any better way to beat the annual decline of the average human attention span than a video content.
In recent years, video marketing has paved the way for marketers to better influence and engage their target audience. While using video content in your marketing strategy used to be an option, it’s now an essential part of your efforts that could either make or break your brand’s success.
It’s a Tide Ad
In the past year, several brands have skyrocketed in the digital marketing segment, with their online successes credited to their respective powerful video commercials – and with no further ado, here are some of the best video ads that went viral in 2018.
Aired in the 2018 Super Bowl, It’s a Tide Ad recreates typical Super Bowl commercials – such as beer ads and jewellery ads, to name a few – before revealing that it’s actually a Tide ad. It stars Stranger Things actor David Harbour and is the most-tweeted commercial during the league championship.
Giant Skip Ad
Its humorous approach and the montage of scenes make the ad relatable, leaving viewers sceptical whether the ad they see every day is a Tide ad. It’s no wonder the Procter & Gamble commercial won the Cannes Lions Film Grand Prix award in June.
Intuit made its Super Bowl debut with this 15-second commercial which features a giant Intuit robot that creates a Skip Ad button.
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