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Over the years, SEO has evolved rather drastically that to say it’s changed a lot is an understatement. Today, we look into the current state of SEO in Indonesia, including the studies and statistics that project where it’s heading in the next few years.

Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.

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This is a question that is often asked among digital marketers in Indonesia. But, the truth is, SEO is far from being dead. It only evolved through time and rather drastically that people thought it’s on the way out.

In fact, to say that SEO has changed a lot is an understatement and the several studies and statistics prove so. Take a look at our in-depth review and projections on the current state of SEO in Indonesia and beyond.

SEO Statistics For 2019 That Matter

2019 is a great year for SEO in Indonesia and the rest of the world—and we can safely assume it to hold greater promise in the years to come, given that the industry is showing no signs of slowing down.

However, before SEO became what we know it today, it started where every other else did: from scratch.

A Brief History Of SEO

Search engine Optimization is fairly young, with its inception predicted to be somewhere in 1991. As mentioned above, it evolved rather quickly and the greatest illustration of this would be the many changes in the Google algorithm.

But, upon its introduction, SEO has no ranking criteria. Several websites can easily practice black hat SEO —keyword stuffing, for instance—without the fear of being penalised. While finding information came with greater ease, the problem was the quality of that results.

Part 1: The State of SEO In Indonesia

It wasn’t until 1998 when the first version of PageRank was introduced, which is designed to help rank search results based on, more than keywords, quality. It served as a trailblazer for SEO as we know it today.

The turn of the millennium saw the beginning of Google taking over the search engine scene. It started providing guidelines for white hat SEO to help digital marketers and agencies rank without resorting to black hat SEO practices.

Part 2: The SEO Challenges In Indonesia

It was during this decade when Google introduced several changes and SEO began taking shape. These included the first major algorithm update, Google Florida in 2003, which issued the first penalties for websites practising black hat SEO. It signalled Google’s user-first approach to SEO.

In June 2010, Google Caffeine was fully introduced, paving the way for an improved search engine speed and faster results. It was succeeded by Google Panda in 2011 that cracked down on ‘content farms’ which are websites that are frequently updated with low-quality content to boost rankings.

Part 3: What’s Next? SEO Trends In Indonesia

Below are some other significant SEO changes that happened from 2010 to this day:

Today, SEO is part of every digital marketer’s core marketing efforts alongside PPC, content marketing, email marketing, and social media marketing to name a few.

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