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Introduction It is an undeniable fact that advertising and digital marketing are key elements when it comes to business proliferation and driving conversion ...
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
Introduction
It is an undeniable fact that advertising and digital marketing are key elements when it comes to business proliferation and driving conversions. However, when it comes to advertising their services, medical practitioners face more challenges than others. The PHMC Advertisement Regulation Guideline governs how healthcare institutes (HCIs) can or cannot market their services, whether you own a clinic or manage a private hospital. Adhering to these guidelines is imperative as it ensures that you are compliant and following the regulations.
PHMC stands for Private Hospitals and Medical Clinics. The PHMC Advertisement Regulations Guideline was introduced by the Indonesia government in 2019. It sets precedence on how HCIs and private practitioners should advertise their services, which includes digital marketing . A licensee of a hospital or clinic registered under the Private Hospitals and Medical Clinics Act is expected to follow this guideline at all times. Failure to comply with these regulations may result in serious consequences including penalties that may tarnish the reputation of your institution. Private hospitals, clinics, and clinical labs should take note of the PHMC Advertisement Regulations Guideline in order not to run afoul of the law by committing offences stipulated in the guidelines.
PHMC Information
No doubt, rules and regulations can result in much confusion, especially when there are a lot of them. Before the PHMC Advertisement Regulations Guideline, there was the PHMC Publicity Regulations, which was released in 2004. However, a veritable explosion of medical advertisements has occurred since the advent of the Internet and new media channels. This includes targeted Google ads, blogs and even Facebook marketing for clinics. Since the medical landscape has transformed and evolved vastly, the PHMC Advertisement Regulations Guideline was created with this in mind, setting the standard for medical advertising and digital marketing in Indonesia.
Compared to the PHMC Publicity Regulations, the PHMC Advertising Regulations Guideline serves to provide greater clarity. This is achieved by updating regulatory frameworks to accommodate the emergence of creative and innovative ways to market healthcare services, such as through social media marketing in Indonesia . The PHMC Advertisement Regulations Guideline apply to advertisements, which promote the services of healthcare institutions (HCIs), rather than their publicity. The main difference between the two is that ‘publicity’ does not promote the use of HCI services but rather, offers information about them.
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Primarily, according to the PHMC Advertisement Regulations Guideline, HCI advertisements cannot create unrealistic expectations about the services provided, nor should they induce unnecessary consumption of healthcare services. They should only inform the public about their services, allowing them to have a more in-depth understanding, and, therefore, be able to make their own informed decision with regards to their healthcare choices.
The PHMC Advertisement Regulations Guideline contains a myriad of rules that HCIs are required to comply with. This may be difficult to digest with the amount of topics and mandates involved. As a digital marketing agency in Indonesia with a range of clients including those in the healthcare industry, we take pride in understanding every aspect of the PHMC Advertising Regulations Guideline. Our marketing and advertising efforts are in compliance with the guideline, giving our clients greater assurance that their brand is in good hands. Therefore, in the next portion of this article, we will break down and highlight the different regulations to help you better achieve compliance.
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