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How does a well structured and SEO friendly website help your business rank in the search results page? Read our blog to find out!
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
What is a website?
In our previous article , we wrote about search engine Optimization (SEO) and search engine marketing (SEM) and the relationship between them. To summarize, SEM is described as a type of digital marketing technique that enable businesses to gather web traffic through paid tactics. On the other hand, SEO is defined as the method utilised to optimise websites with the goal of helping it rank on the search engine results page (SERP). Aside from this, three categories of SEO techniques were also identified: on-page, off-page, and technical SEO. One of the elements under technical SEO is site architecture or website design; this and its relationship to SEO are going to be the topic of this article.
According to Techopedia , a website is a group of interlinked web pages that are publicly accessible and share one domain name. Furthermore, it is also described as the central location of numerous related web pages and can be easily accessed by visiting the home page of the website through a browser.
What are its components?
Websites can be created and managed by a single person, business or organisation for various purposes and can come in a nearly endless variety like new sites, forums, educational sites, social media, and e-commerce to name a few. On the other hand, if you want recommendations regarding website improvement or enhancement, you can easily achieve this by hiring an SEO agency in Indonesia .
Nowadays, building a website is not as difficult anymore with the help of various content management systems (CMS) available on the internet. One of the most popular CMS is WordPress, which allows anyone to set up his/her own website in a matter of minutes. Even so, a website must have the essential elements. Otherwise, if it looks incomplete or unprofessional, this will significantly affect the experience of any user that visits the site.
What is website architecture or web design?
Here are the components that any website must have:
Web Hosting Service – these are used to store website files and folders which makes it possible for visitors to explore a site. Apart from this, web hosting can also impact a website’s performance which means that going with a reliable web hosting service is vital as it affects user experience.
What is the significance of SEO web design?
Navigation – this is one of the most important elements of a good website as it is like a map users need to navigate around various web pages. Furthermore, it also helps search engines comprehend a website’s structure.
Call-to-actions (CTA) – these are mainly used to convert visitors into leads and get them to click on a specific element on the website such as a button or anything else. This is important for sites that are focused on conversion as it compels visitors to take the desired action.
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