Jawaban langsung

Web designing is not just purely an artistic job. It’s also important to understand the behaviour of the users. Focusing mainly on the aesthetic aspect is n ...

Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.

The role of human behaviour in web design

Web designing is not just purely an artistic job. It’s also important to understand the behaviour of the users. Focusing mainly on the aesthetic aspect is not enough to create a website that will top the search engine results pages. More than just being proficient in various SEO strategies, it’s also necessary to understand the role of human psychology when designing a website. That way, you’ll reach the target market and improve your business at the same time.

With the rise of viral videos and information, it has become difficult to target the market and gain their interest. Because of this, web designing has become subjective and personalized based on how your target audience behaves. Understanding their insights and motivations can help increase your site’s click through rates and, eventually, your rankings.

Gestalt Principles

If your web designer applies psychology in the creative process, it can produce more positive results. Considering psychology in web design can greatly help in persuading your users to take actions as you expected. It may sound like a complicated approach but the results are going to be worth it. And it’s not like you need to have a Ph.D. to understand them better, all you need to know are the common psychological principles that are often applied in the design process.

This 100-year-old psychological theory concludes that the users unify the visual elements of the website into different groups. It’s divided into these principles:

Cognitive Load Theory

These principles made us consider that the human brain is pretty much subjective. It sees whatever is enticing to it. Considering the Gestalt principles during the web creation process is a powerful tool to gain user engagement.

This theory refers to the amount of mental effort used in a person’s working memory. Basically, it’s the amount of time necessary to complete a specific task. Cognitive Load Theory focuses on how a user digests the information. Thus, making them understand the message right away. To better understand this theory, here are its three types:

Hick’s Law

A simple and one of the most popular principles is the Hick’s Law . It basically connotes that the decision making of an individual depends on the available choice. Which means that if a user can see a number of choices, it may take them a little while to come up with a decision. In basic lay outing, it’s the same as organizing the menus into categories so the users can immediately choose an item to click. Also, it’s the reason why there are options to sort the products and services for some website – providing fewer options for the users.

Enticing the human brain goes far beyond shapes and techniques. Colors have a huge impact on the user’s perception. Thus, designers have to carefully choose the colors that they will use in every website. Here are some of the basic colors and the meanings that they are usually associated with:

Psychology of Colors

Red . Passionate, strong, or aggressive feelings. It symbolizes love, confidence, passion and anger.

Orange . Energetic and warm color bringing the feelings of excitement.

What matters most

Green . Nature. It brings calming and renewing feelings.

Blue . Corporate, formal images. It usually shows calm but cool that associates with distance and sadness.

Cara 9 bekerja

9 membantu bisnis menata pemasaran digital secara lebih tenang: menjelaskan ruang lingkup, proses, dan batasan sebelum menaikkan anggaran.

Kami tidak menjanjikan peringkat, volume prospek, atau hasil dalam waktu tetap.

Diskusikan konteks bisnis Anda di halaman kontak atau WhatsApp. Kami tidak menjanjikan peringkat, volume prospek, atau hasil dalam waktu tetap.