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Back in the day, email marketing was one of the most effective strategies available. But is it still relevant today? Of course, it is! Find out why it’s still important in our new blog post.

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The Growth of Email Marketing

A year ago, we discussed the relevance and effectiveness of email marketing by today’s standards—and surprisingly, it’s still relevant! Even with modern strategies such as social media management and internet ads, email marketing remains to be an integral part of marketing.

Surprised to see that email marketing is still popular? If you take a gander at the history and importance of sending emails to prospects and clients, you’ll find out why you shouldn’t be stunned. So let’s ride an imaginary time travel machine and dive into the past of email marketing to discover its benefits and significance.

Reasons Why Email Marketing is Relevant

It all started in 1971 when a computer engineer named Ray Tomlison invented the concept of sending messages through electronic devices; thus, emails were born! However, it was Larry Roberts, who developed the first email management system in 1972. It allows users to pick and reply to emails.

You can also thank Gary Thuerk of Digital Equipment Corporation (DEC) for sending out the first mass email in 1978 via the Advanced Research Projects Agency Network (ARPANET). From there, email marketing progressed as a form of direct communication with businesses and prospects. The only problem with some marketing emails is that users referred to them as “spam”, also known as inappropriate or unsolicited messages.

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