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Voice search has been around for a long time already, but how does it affect your SEO services? Find out here in our latest blog post.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
What Is Voice Search?
Is voice search a thing of the past? Not exactly. It may seem like a fad that has faded away years ago, but voice search is still pretty much alive today. In rich and thriving countries like Indonesia and the United States, many people still use voice search to look for accurate results on Google with ease.
However, does voice search impact your SEO ? The answer: it does—in many ways! For example, most voice search users are mobile users. That means you can optimise your website for voice search to target mobile users and direct traffic to your website.
The Importance Of Voice Search
The ability to search for something on Google just by talking is a convenient feature to have in this day and age. By optimising for voice search, you can provide mobile users with a fast and easy way to look for your website.
Voice search is a feature that enables users to look for any information on the Internet by voicing out a query. Most virtual assistants nowadays offer voice command technology to recognise a user’s voice. You can utilise voice search features for a mobile app, website, and web browsers.
How To Optimise Your Website For Voice Search?
Ever since voice search became famous, thanks to virtual assistants such as Siri and Cortana, marketers had their doubts about using voice search for SEO services. Back then, you could say voice search was just a fad. But today, many people (mostly middle-class to wealthy citizens) are using voice search on their mobile phones.
Why is voice search something you should consider for SEO? For starters, anyone with a mobile phone can use voice search. You could even use Google Chrome’s voice command on a computer. That means more people are considering virtual assistants as an everyday feature, similar to using search engines like Google or posting on social media.
What’s Next?
Since voice search is already a common feature to have for most people, optimising your website for voice search seems like an excellent way to reach a broad audience. More people can reach your website just by using voice search as an alternative to typing texts on Google.
The first tip on this list does not only affect voice search but SEO in general. Google favours websites that take just two seconds to load. If your site does not run smoothly, especially on mobile phones, then expect your SEO rankings to dip down. As a result, it will be harder for people to find your website through both text and voice search.
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