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Have you ever thought of using Google Search Engine Marketing (SEM) as part of your marketing strategy? Ever heard from your friends about how their paid se ...

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Brief Introduction of Google Search Engine Marketing

Have you ever thought of using Google Search Engine Marketing (SEM) as part of your marketing strategy? Ever heard from your friends about how their paid search campaigns are running on a low cost strategy?

This Article is about understanding what Google SEM is and learning how to turn your Google SEM campaign into an automatic robot (autobot). One that serves you loyally, requires considerably low cost and time maintenance and brings you high targeted and relevant traffic to your website.

Create Different Advertisements for different Sub Products or Services

Google first developed its SEM program, Adwords, to offer online advertisement in the year 2000. Basing mainly on two premium models for retail customers and businesses, they include the Pay per Click (PPC) and Pay per Thousand (CPM) Impression model.

PPC has been traditionally been the more preferred option by majority due to its efficiency of converting searchers into enquirers or customers. This is made possible by Google Adwords system targeting searchers’ enquiries with the relevant advertisements (ads). These online advertisements are submitted by the respective advertisers and approved by Google Adwords before it is given the green light to be lived.

Four Basic Types of Keywords to Use

Google Adwords, which comprises of a bidding system for advertisers to bid for the position of their ads, regularly updates their system and shares their updates on Inside Adwords Blog:

Do visit there if you need the latest news on Google Adwords!

Understanding & Managing the Quality Score

Now, if you have different products or services on the same website, be sure not to use a generic ad and lump all your products and services together.

The reason is that, the ad will be considered too broad as it contains different nature of keywords jumble up within the same ad group. Google Adwords deem this set of keywords as rather loose.

Achieving a Lean Cost Marketing Autobot

For example, say you own an electronic stall and sell cameras, televisions and printers.

Electronic ad group -> Camera keywords, television keywords, printer keywords.

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