Jawaban langsung
Viral content never fail to surface within a day. Be it a small puppy, a cute kid dancing to "Gangnam Style" or twins talking in their own languag ...
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
1. Authenticity
Viral content never fail to surface within a day. Be it a small puppy, a cute kid dancing to "Gangnam Style" or twins talking in their own language, viral videos rule most of the day. But a lot of people have still been in search of the Holy Grail of Virality be it be in videos or in content.
In this article, we're not going to tell you one by one the "magic recipe" of making a viral content. The premise of which is really hard to come by but what we can show you some of the similar elements that you might see and some things that most of our eyes cannot see.
2. Relatable
Almost all of the viral content is deemed to be authentic, even though there are instances that photo manipulation softwares play a big role in making such a content. But the thing here is people think the content is authentic that they could relate to it enough to understand it.
Much like in advertising, you have to say or suggest an overall meaning in a meaning packed way. People cannot understand things they haven't encountered or barely even imagined.
3. a. Emotional
Ever wonder how Steve Jobs did his first Apple iPod announcement? Actually, he made his spiel simple and related, not the device, but the device's features to the public. Then the public saw a world without the big walkmans, portable disc players even the underpowered media playing devices and saw the iPod as a very good alternative to it.
We are but mere humans and a content without emotion is like a robot talking to another robot.
3. b. Educational
Robot 1: What * is * your*favourite*beverage*?
Okay, that was a lousy joke. But as humans we need the emotional depth to connect to a message or a content for that matter. Some content is outright funny, some outrageously honest, some very cute, some really scary, some heart wrenchingly dramatic and some totally romantic. If the content is blah, more or less, people will never "Share" it because people only "Share" and "Like" posts that are worthy of their time. And people are more scrutinizing now.
Cara 9 bekerja
9 membantu bisnis menata pemasaran digital secara lebih tenang: menjelaskan ruang lingkup, proses, dan batasan sebelum menaikkan anggaran.
Kami tidak menjanjikan peringkat, volume prospek, atau hasil dalam waktu tetap.
Diskusikan konteks bisnis Anda di halaman kontak atau WhatsApp. Kami tidak menjanjikan peringkat, volume prospek, atau hasil dalam waktu tetap.
