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In a time where racial issues are flooding the internet and the international news, it’s amazing how Marvel was able to market Black Panther to a worldwide internet audience and get a largely positive reaction. So how did they do it? Below, we dive into the mystical world of Black Panther’s...

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1. They Were Authentic

Months before Marvel’s Black Panther movie opened in cinemas last February, it had already garnered a huge following on the internet making it one of the most anticipated Marvel films . Ever.

In a time where racial issues are flooding the internet and the international news, it’s amazing how Marvel was able to market Black Panther to a worldwide internet audience and get a largely positive reaction.

2. The Marketing Delivered The Film’s Promise

So how did they do it? Below, we dive into the mystical world of Black Panther’s marketing.

One of the best things about Black Panther’s marketing is its authenticity . People behind Black Panther’s marketing wasted no time in releasing information about the progress of the film. From casting Ryan Coogler as the director to presenting the film’s entire cast, everyone was a bare witness to it all.

3. They Released Engaging Content

And since the story of Black Panther itself revolved around a fictional country in Africa, there’s nothing more authentic than getting an all-black main cast for the project. Could you imagine the backlash the movie will get if they cast a white actor for the role of Black Panther or of Eric Killmonger? It’ll be a whole can of bad, bad worms.

Another thing that Black Panther’s marketing did well is follow up with the film’s promise. When Ryan Coogler was cast as the director, it became Black Panther’s promise to give the black community and black people a film that they can connect with – and that’s what the marketing did: it showed Black Panther and his environment filled with the colour and mysticism that Africa is known for.

4. They Used Social Media

Black Panther’s marketing was so good that it was able to connect to filmgoers, prompting them to create gatherings to show support for Marvel’s first-ever black protagonist in the Marvel Cinematic Universe (MCU)

From commercials to posters to the New York Fashion Week , Black Panther’s marketing team wasted no time finding different avenues where they can promote Black Panther. They partnered up with brands like Lexus and even Synchony bank to help promote the film.

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