Jawaban langsung
Google has changed a lot throughout the years. And so did its ever changing list of SEO ranking factors.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
Having a Secure and Accessible Website
Google has changed a lot throughout the years. And these specific changes also brought upon the changing list of SEO ranking factors.
We’re all too familiar with these types of lists. While these are all trendy and somewhat correct, most of these types of lists are estimations and are a result of tedious and costly tests done up by different website owners all over the web.
Mobile and Page Speed
For this year, we’ve collected a few factors that are highly likely ranking factors:
Obviously, the types of websites that has this trait has been surviving pretty well. These days, after a few weird moments in internet history, security has been a very important aspect. As well as having a site that’s actually working.
Mobile Friendliness
Today, humanity is almost connected to their mobile devices 24/7. Everything now is fast paced. Being able to secure vast amounts of valuable information from people and having a site that can carry all this traffic while not buckling is very important.
Like what was just mentioned, if your site isn’t loading up almost instantly, you will be left in the dust pretty easily these days. Being a business owner today means that you will need to step up your game since everyone is hungry and are gunning for the top spot in the internet when it comes for business. Being the very first ones to serve up information fast enough for people looking through their mobile devices will get all of the early worm.
Domain Age, URL, and Authority
Unfortunately, most website owners these days won’t take time to make their websites adapt well on mobile. Completely ignoring the fact that most of the traffic or potential customers they could be targeting can be reached via mobile.
Not too long ago, and we’ve covered this before , Google made the mobile first index. Basically what it does is that it prioritises websites that are optimised for mobile.
Really Good Content
This one might be a little hard to follow up, especially if you’re just a starting business. But, like in the music industry, what you need to be doing is going out there and play live. Build your bones. Everything starts at the bottom. What matters is the work and being honest with it. If you’re just starting out and you’re already trying to cheat your way up the ranks, you will take years trying to build your brand and business and you really won’t be going anywhere.
Exact matched URLs are out of the question. You might want to use keyword terms for your URL to associate with yourself with these terms to rank easier. That’s cool and all, except it’s not 2011 anymore. This was made public long ago by Matt Cutts . (2012)
Onsite Elements (Technical SEO)
The Authority part here means the authority of the site in general. Not the DA or Domain Authority. Authority gets built over time. There’s no cheating around this one. That’s why it’s important to build your way up properly.
Much like air being a constant living thing fuel for us carbon based creatures, Content is an immovable variable in the realm of digital marketing.
Positive User Experience
In a literal logical sense, imagine if a website doesn’t have quality content. By quality we would mean something that’s useful and helpful for people. Why would Google, today’s Google, ever rank this kind of empty useless website if it has nothing to offer?
A website without any of the very basic elements of otpimisation will clearly have trouble ranking. Not only is it incomplete, it really won’t work properly.
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