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In its heydey, Victoria’s Secret has coloured the world pink and has engulfed it in sweet-smelling fragrances and in women’s aspirations. However, after a series of criticisms and controversies, it has cancelled its annual Fashion Show for the year. Here’s an overview of what happened and what...

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Rise Of Victoria’s Secret

In its heydey, Victoria’s Secret has coloured the world pink. We all know this world-famous lingerie store from the sweet scent it welcomes you with and from the irresistible goodies you find inside. So it seems that this brand has already created a cultural empire that fashions a set of ideals most ciswomen want to become and most cismen want to be with. From the much-awaited annual Victoria’s Secret Fashion Show featuring gorgeous Angels down to its smallest underwears, Victoria’s Secret has already defined what “sexy” means. However, it is proven that everything changes if you don’t adapt to the current times. This year, Victoria’s Secret has finally culminated its downfall that amidst the dropping sales and show ratings, it was announced that for 2019, the annual Victoria’s Secret Fashion Show will be cancelled.

For an empire to cancel its annual tradition, there’s already a lot of telling as to what went wrong. In an age crying for inclusivity, equality, and political accountability, what happened to Victoria’s Secret, as a brand that showcases women’s bodies?

What Went Wrong With Victoria’s Secret?

Before we talk about the mistakes that resulted in Victoria’s Secret dip in sales and fame, here’s a little background:

It cannot be denied that Victoria’s Secret truly peaked since the early 1990s with 350 stores and its sales topping S1 billion. In 1995, it started its tradition of holding its annual Fashion Show which had its internet-breaking moment with 1.5 million viewers. When Sharen Jester Turney became the CEO of Victoria’s Secret Direct in 2000, and of the whole brand in 2006. Turney removed the “hooker looks” from Victoria’s Secret and made it more look classy and aesthetically pleasing. Because this campaign has piqued the interests of its target audiences, its sales increased by 70% with its $7.7 billion sales.

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