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This article is truly about understanding what digital marketing is. Have you ever considered the difference between traditional marketing and digita ...

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Difference between Traditional Marketing and Digital Marketing

This article is truly about understanding what digital marketing is.

Have you ever considered the difference between traditional marketing and digital marketing? Understanding the features and value system of digital marketing is key to implementing a successful marketing strategy on the digital media landscape.

What exactly is Digital Marketing?

In traditional marketing, which comprises of TV, radio, billboard and print, it would be quite difficult to track how many people have seen the advertisement and even more difficult to track any form of conversions. The conventional method would be to engage a market research company to a do tracking study by using sampling techniques. This would usually take months and periodical studies to have some form of accurate results.

With digital marketing, it changes all that. In digital marketing we have already arrived. The data is harvested very much more quickly and and technology shortens the lead time required for collecting these data. Digital marketing technology offers an unparallel medium for data to be harvested and presented almost immediately.

4 Cs of Digital Marketing

Take the case of Paid Search and Search Engine Optimization (SEO) for Google, data is harvested on live feed and takes less than one hour lead time to present dissectible information on their respective analytics platform.

According to Wikipedia , Digital Marketing is defined as the use of internet-connected devices such as computers, tablets, smartphones and game consoles to engage consumers with online advertising.

Cara 9 bekerja

9 membantu bisnis menata pemasaran digital secara lebih tenang: menjelaskan ruang lingkup, proses, dan batasan sebelum menaikkan anggaran.

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