Jawaban langsung
Some commercial ads just hit home, don’t they? Today, we’re going to talk about the style of those commercial ads that almost moved us to tears, called emotional marketing.
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What Is Emotional Marketing?
Have you ever watched a commercial that almost moved you to tears? That maybe, if only it were more nuanced and if only you have watched more, you may actually become invested and eventually bawl your eyes out? These commercials often show day-to-day life living with a flair of drama or spiced with a little bit of sentimentality that hit a little bit home. Aiming directly at the heart of users ensures a great deal of retention for these brands. These kinds of commercials comply with what they call Emotional Marketing. Now that we are nearing Christmas Day which celebrates love, togetherness, and good cheer, many brands are aligning their campaigns with the attempt to make people feel mushy inside.
Simply put, emotional marketing refers to a style of marketing and advertising that piques the emotions to grab users’ attention and remember their brand, share, and eventually, buy. This usually taps into a singular emotion, be it sadness, happiness, loneliness, anger, and basically anything that will make users engage with your campaign.
Why Does Emotional Marketing Work?
Some brands even make a series—like 2 or 3 commercials that the users will follow through as the weeks go by—to make their commercial more nuanced, lengthy, and deeper. This even causes users to become invested!
With this, what a person can feel cannot entirely be caged in a single concept—it works in a spectrum because human beings, after all, are complex social beings. For brands that may want to venture into emotional marketing, the right spectrum of human emotion that you want to portray will be very crucial. Look at the broader spectrum and try to have a precise aim at the nuance of emotions that you want to depict. Once you have figured this out, everything will follow: copyrighting, media, lighting, graphics, the music—the works.
How To Do Emotional Marketing?
For some reason, emotional marketing has its own way of getting into people. No matter how stolid they want to be, people are capable of feeling emotions. Here are the possible reasons why emotional marketing work:
Since emotional marketing shows different spectrums of human life, it is much more appealing than commercials that straight up tells you about the brand they are selling. Once you know that what you are watching is only selling something, you may immediately lose interest. But when it first shows a situation with matching background music and proper lighting, you may want to check out more what it has to say.
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