Jawaban langsung
As long as you have an online presence to maintain and an online business to manage, you will need to optimise your website for search engines. Below, we list some reasons why neglecting your SEO can damage your online business.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
Search engine rules change over time
So, you’ve successfully optimised your website and ranked on the first page of search engines – great! Your Search Engine Optimization (SEO) has paid off and your online business is well on its way to success.
At this point, you might be thinking “well, time to say goodbye to all those HTML coding, keyword research, and understanding analytics!”
Keywords are volatile
Unfortunately, that’s not true. Not by a long shot.
As long as you have an online presence to maintain and an online business to manage, you will need to optimise your website for search engines on a regular basis. Below, we list some reasons why neglecting your SEO can damage your online business.
Links die over time
To keep their search engine result pages relevant, clean, and authoritative, search engines frequently update their rules and guidelines. Big search engines like Google update their rules and guidelines regularly , so neglecting to optimise your website according to the latest guidelines can damage your website ranking and lower your traffic significantly.
One prime example of this is the recent change in the character length of Meta description allowed on Google’s search result pages. Google increased the character count of the Meta description tag on their results page, giving websites more room to provide readers a better idea of what their website is about and how relevant it is to their search. Changes like these can come at any moment, so keeping your SEO sharp is important.
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