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There can be different problems with websites that's got a few pages and those that's got too many. Let's explore them today.

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Is Less Good?

Like what we've said countless times on all our stories here, the little tiny details that make up the entirety of the site and your campaign overall can have a very significant effect. These little choices — like not securing your domain or not being able to choose the correct set of keywords– can immediately set your performance in fire. But in a really bad way.

The mere fact of having not enough or having too many pages can also have a palpable effect. Let's check out the little details:

The More The Merrier?

In a lot of other things, yes, this is very much true: salt on your omelette, weight in your race car, wild colours in your website etc. But for the pages of your website, this can be detrimental.

Yes, there are websites out there that literally have only one page, but you have to step back and check: “are they ranking well?” “Do you even see them on the 1st or 2nd page?” “Are they being indexed even?” Well, they can be, but the thing that happens here is that the content of all those different services gets all mixed up. Over specialised things never live long on SERPS. The ones that do make it end up slithering down the depths of the search results.

Indexing

Having just one page for a site is okay; it lets your customers go over your whole site all at once. But the problem here is that, like I said, the whole thing is just over packaged and over specialised.

But, if for example, you only have just one service or one product focus, this can be done. Although the performance won't be as good as those websites that have a lot more pages. It's like being a simple worm in an environment that's littered with animals with a lot of hands and feet. And speaking of which…

Content & Keyword Targeting

More character references on a Steven Spielberg CGI film? Yes, please! More pages on a website, it still depends.

If you have a site that sells a lot of different products like e-commerce websites, you sort of really need to have a lot of pages. Seriously. But if not and you have a lot of unnecessary pages, you need to clean up some of it.

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