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Having years of experience as an SEO agency, we know too well that reporting is an effective client retention tool.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
What is SEO Reporting?
If we’re being honest, most of us would say that reporting is the most boring part of SEO.
It’s a task that takes up most of our time we could have spent in doing something more productive instead of pulling together the data we have accumulated for the past month. Adding to the frustration is the fact that many clients don’t even bother to read and analyse the reports.
What Makes a Good SEO Report?
Having years of experience as an SEO agency , we know too well that while SEO reporting is time-consuming and rather stressful, it’s also a must if you’re looking to have campaigns to work on at all—because believe it or not, reporting is an effective client retention tool.
Hence, in this article, we are discussing further why you too should be bothered to create an SEO report along with some tips on how you can write an effective one.
Good SEO Report Vs. Bad SEO Report
In a nutshell, an SEO report provides an overview of how a website is performing in search engines for a specific period.
Agencies and marketers like us use this tool to share our findings with our clients, establish trust and assert accountability for the results. A typical report focuses on factors including but not limited to domain metrics, traffic, and rankings. But, more importantly, it also highlights everything we have done as an SEO agency to achieve these results.
Tips to Writing Great SEO Report
When successfully executed, an SEO report should communicate how much we value our clients and in return, encourage them to hire us for longer.
In most cases, the report is the only way clients can keep track of the campaign’s progress. But, unless they sat next to you while you work, they probably have no way of knowing what all the tables, metrics and jargons in the report mean.
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