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Google uses over 200 ranking signals in determining organic search page rankings. Having that number, you can’t help but wonder how the search engine manage ...

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Website Architecture

Google uses over 200 ranking signals in determining organic search page rankings. Having that number, you can’t help but wonder how the search engine manages to tweak and refine its algorithm to introduce new ranking signals and change priorities every now and then.

In fact, at least once a year, the Google search engine introduces a new set of SEO ranking factors:

Domain Security

We saw HTTP become a ranking signal in 2014. Mobile-user friendliness started to matter in 2015.

In 2016, we saw how digital marketers began altering the way they develop content as RankBrain came into the scene and how, in the following year, HTTPS websites were pushed to rank higher.

Inbound Links

Lastly, in 2018, mobile web page became the latest SEO ranking factor to focus on.

Although Google has more ranking factor updates than you can imagine, you can be sure that every improvement is about measuring the relevance and value of your content to the user. Therefore, adapting your SEO approach to comply with the new triggers is key to boosting your rankings.

Topic Authority

But, with so many factors, it begs the question, is every ranking factor of equal importance? Although every criteria matters, there’s a handful of universal practices that you should focus on first before decoding the rest.

So, as a digital marketing firm, we made prioritising your SEO efforts easier for this year by enumerating the top ranking factors for 2019.

Keyword Intent

Although there are factors that have a greater effect on your rankings, the website architecture is the first thing you need to get right up front, particularly when launching your website.

It should entail organising your website into subdirectories and placing clear strings of text at the end of every URL to name a few. These measures help Google to easily understand who you are and what topics you have authority on.

Content Structure

For instance, if you’re looking to launch a lifestyle blog with content focusing on fashion, beauty and food, then your website should be organised into those subdirectories.

The https at the beginning of a URL is there for a reason. It’s how Google separates secure websites from non-secure counterparts – and if you want to rank high, you want your site to be identified as secure.

Meta Tags

Hypertext transfer protocol or HTTP is a virtual process that transfers information from a website to a visitor’s browser. HTTPS is the secured version of the protocol and ensures the information that Google indexing is safe to the user.

To secure your domain, you need what is called an SSL certificate .

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