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Although it can be assumed that YouTube Stories are intended exclusively for the platform’s creator and influencer community, it can also prove valuable to brands and marketers managing a YouTube channel with a sizeable following. Here's what you need to know about this feature.

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How Does YouTube Stories Work?

In case you haven’t heard, YouTube Stories exist and for a while now.

Late in 2018, YouTube launched its own version of Stories, allowing creators with at least 10,000 subscribers to access the new feature.

Why You Should Care About YouTube Stories

First launched by Snapchat, Stories—with its 24-hour disappearing post concept, creative filters, and interesting stickers—was so well received that Facebook and Instagram later integrated the feature within their respective apps.

YouTube is the latest network to adopt the feature, which it first announced under the name “YouTube Reels.” However, the network decided against it, the reason being users are already accustomed to the term “Stories.”

How to Create YouTube Stories

Its version of Stories works almost the same as that of Snapchat, Facebook, and Instagram where YouTubers can record and share pictures and videos of up to 15 seconds long as well as use effects like filters, stickers, text, and music. However, contrary to the 24-hour validity, YouTube Stories are accessible on the mobile app for up to seven days—lengthening the exposure of the content.

Although it can be assumed that YouTube Stories are intended exclusively for the platform’s creator and influencer community, it can also prove valuable to brands and marketers managing a YouTube channel with a sizeable following.

How to Use YouTube Stories as Part of Your Marketing Strategy

Much like other Stories, the idea behind YouTube Stories is to offer you a new way to engage with your subscriber and give them an insider look into everyday life in your business. It allows you to break out from the traditional, perfectly-staged videos and in return, convey a more authentic and humanised image of your brand. The focus should be less on perfection and more on getting in touch with your subscribers on an emotional level.

If you’re ready to get started, here’s a step-by-step guide on how to publish your first YouTube Story :

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