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OTT ads stands for over the top advertising, shown and delivered to viewers within a video on an online streaming platform like Netflix, Disney Plus and HBO. In this article, you will learn the ad-supported plan they offer and the benefits that brands get for advertising on OTT platforms: 1)...
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Why Do Brands Advertise On OTT Services/Platforms?
Every advertising campaig n is crucial since it can drive traffic, generate leads, and earn conversions. TV viewership used to be the highest source of exposure for marketing. However, for the last few decades, there has been a decline in TV viewership.
The main contributing factor is the internet. Insider intelligence has reported that 44% of viewers claimed that online streaming has caused them to watch less TV. Now that 69% of the global population has internet access, it continues changing the media landscape as online streaming platforms persist, bypassing the TV market.
Top OTT Video Streaming Platforms In The World
The popularity of online streaming platforms has given many brands an alternative marketing channel to showcase their business, products, and services through OTT advertising . Before going into detail about OTT ads , let us first discuss what it is and why it has been gaining so much attention from several brands worldwide.
The OTT’s meaning is over the top advertising. They are like a TV commercial, but the video will get streamed on OTT services /platforms like HBO Max, Netflix, and Disney Plus, which all bypass the cable, broadcast, and satellite TV channels.
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Since online streaming platforms are accessible online, viewers can watch films and series anywhere and anytime on various devices such as tablets, smartphones, laptops and smart TVs. Those who want to watch via online streaming platforms need to sign up and subscribe to one of the streaming plans they offer.
OTT ads are new and usually shorter than traditional TV ads. Viewers will have a 90-second or two-minute ad break, and they can see a countdown clock on the video, informing them when the OTT ads will end.
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