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List of Social Media Mistakes

To say social media is a strong medium for communication and marketing is an understatement. It has already broken the boundaries of reaching out to consumers. As a platform, social media is definitely more than capable of providing opportunities.

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Manpower Tips: Qualities Of A Social Media Manager

In this day and age where most things are decided upon for as fast as a few seconds, content marketers must work just as quick to come up with powerful campaigns—campaigns that would win the interests of many. The competition is becoming tougher and tougher. With the many advertisements that...

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How to Create a Social Media Calendar (+Free Template!)

Are you facing difficulties in staying on top of your social media strategy? With endless platforms and the pressure to keep content fresh, it’s easy for businesses to feel overwhelmed. However, the secret to social media success lies in a well-planned approach—and that’s where a social media...

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How Services-Based Companies Can Market On Instagram

We all love how we can flaunt about the things in our lives on Instagram. We all love colouring that white heart with a throbbing red one, signalling how much we approve of the content we see. We, too, anticipate the number of likes and engagements we receive. Instagram offers a good platform...

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Pros and Cons of Outsource vs In-House Digital Marketing

In Indonesia alone, 91.81% of the population will have internet access by 2023. To reach out to that group of customers, as a business owner, you need to implement effective digital marketing strategies and create engaging campaigns to attract their attention, drive traffic, gain leads, and earn...

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Pinterest 101: How to Use Pinterest for Your Business

Inspiration comes from a single pop in our thought bubbles, which will soon branch out and assume its form in real life. Yes, inspiration also comes from researching and scrolling through the Internet to help us make our ideas more vivid and more detailed. Under this digital age, people rely on...

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Pinterest Affiliate Marketing: A Comprehensive Guide

In a digital landscape where TikTok and Instagram dominate, Pinterest continues to carve out a unique space for itself. With nearly half a billion monthly active users, Pinterest has become the go-to social media platform for affiliate marketing , offering unique opportunities to drive traffic...

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Social Media Marketing: How Much Does It Cost?

With a whopping 96% of the population using the Internet in Indonesia, social media marketing (SMM) has become an indispensable tool for businesses of all sizes, providing a vast and engaged audience for them to connect with. But here, a crucial question arises: how much does social media...

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Social Media Marketing Trends in 2022

Social media has taken over the world by storm. Most of us are likely to own more than one social media account considering the myriad of social media applications available today. From entertainment and getting information to connecting with friends and family and online shopping, social media...

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Social Media Trolls 101: 5Ws and 1H

Whether we like it or not, the world of social media is no different than a dark forest – a lot of different creatures are lurking around, but not all of them are your friends. Same as in your social media account, your page likers and followers are not always your avid fans. Some of them are...

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How Do I Start My Social Media Marketing Campaign?

There is no doubt that the majority of users nowadays, especially because of the lockdown, are using the Internet to search for almost everything that they need. Because of that, digital marketing has become a necessary part of every company’s initiative. Moreover, due to the rise of mobile...

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The Battle Of Instant Messaging Apps

The digital era is evolving too fast; there’s no doubt with that. And part of this rapid evolution is the transition from the traditional way of communication to a techier digital instant messaging. When the old-school telegram and telephone system have evolved to the wireless mobile phones,...

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The Dark Side of YouTube

It was just a few days ago that I probably (but most definitely) over glorified the use of YouTube to boost our business or brand . But like what I always say as a very mild nihilist: not everything lasts forever. So today we'll be taking a look at the dark side of YouTube.

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The Digital Marketing Duo: SMM vs SEM

While Search Engine Optimisation (SEO) is undoubtedly a cornerstone of digital marketing, it is crucial to recognise that a comprehensive strategy involves more dynamic elements. Social Media Marketing (SMM) and Search Engine Marketing (SEM) emerge as pivotal players, adding layers of...

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The Dos And Don’ts of Facebook Marketing

With millions of active users every day, Facebook is—without a doubt—one of the most efficient marketing tools available. Its accessible marketing features make it a unique platform compared to other social media sites. For that reason, most local and international brands are on Facebook.

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How Brands Can Use TikTok for Marketing

TikTok is no longer just a platform for lip-syncing videos and viral dances—it’s now one of the most powerful tools for social media marketing . With its growing user base and unmatched engagement, TikTok offers brands in Indonesia a golden opportunity to reach Gen Z and millennial audiences...

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Top Three Indonesia Facebook Fan Pages

A sign of a successful Facebook Fan Page is the activity of fans and the fan count. Essentially we would need to know the most successful Fan Pages so that we could gain inspiration from their experiences and have something we gauge our fan page with. The rates are verified fans from Indonesia....

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Twitter Algorithm Recap, and Update for 2019

Today, almost all information can be received by a single scroll on your mobile phones or a single click with your keyboard. That is how fast-paced everything is in the digital industry. Such is social media platforms where people are the most collated, and information could be distributed...

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UGC: How To Get Your Followers Engaged

Marketing has gone a long way since the time of print media. And in this age of digital marketing, the power to influence consumers and the market no longer belong to brand managers and brand makers — it now belongs to the consumers themselves.

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Ultimate Cheat Sheet for Social Media Image Sizes 2024

In a world where social media is king, visuals matter more than ever. With each scroll and click, it is your images that capture attention, convey your message, and make your brand stand out. But there is a catch – to get it right, you must know the right social media image sizes to prevent your...

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Using YouTube for My Business?

You might think that right off the bat that this is just a joy ride of an article, especially for me since I am indeed managing a couple of channels on YouTube. But trust me, behind the scenes, videos are a big part of how you can boost your brand or business. And all of it still has that good...

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Video Ad And Brand Awareness: The Power Of Video Ads

In 1948, The very first TV commercial aired in American airwaves, mesmerizing the crowd and opening television to a revenue stream that would generate the television industry billions every year. Fast forward to today, video ads are no longer just available on tv and have become a large part of...

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What your brand can do with Facebook Timeline?

With the launch of facebook timeline, brands would need to relook into their Facebook marketing strategies for promoting their brands online. Facebook has implemented many new features on the timeline, of which, if used correctly, could be beneficial for your brand. Today, we shall explore the...

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Where’s the ROI in Social Media?

Every business needs results to measure one's effectiveness in implementing the changes formulas and all the necessary workings that keep the company running. Nowadays, with the social media popularity, businesses are still in doubt on whether to invest in a thing they are quite unsure of. Some...

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Which Social Media Should You Be At?

Connectivity is the new normal, with the advent of the mobile Internet, we can now access the world of digital right at our fingertips. Regardless of where we might be, smartphones have allowed us to look for answers anytime – not to mention, to purchase products from brands with an established...

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Why Run Ads on both Search Engine And Social Media

Running ads on search engines and social media networks can help businesses grow when they create interesting and engaging paid campaigns that capture their potential customers’ attention. To further explain why businesses should run search engine ads and social media ads, this article will...

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Why u should go Social when marketing?

When advertising on facebook, it is important to tap on your fan’s word-of-mouth to help you spread your messages. It is important to tap into your fan’s social circle, as they are most likely people who are within the same demographic groups and/or share the same interest.

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Ultimate Cheat Sheet for Social Media Image Sizes 2024

In a world where social media is king, visuals matter more than ever. With each scroll and click, it is your images that capture attention, convey your message, and make your brand stand out. But there is a catch – to get it right, you must know the right social media image sizes to prevent your...

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