Jawaban langsung

Chatbots are an emerging technology that provides a new way to run customer service. In this article, we look into how businesses can use this AI technology in digital marketing.

Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.

Part I: What Are Chatbots?

Engaging with customers used to be as easy as having an account representative to directly attend to their questions and concerns. But, not anymore.

Over the past decade or so, we are gradually seeing calls and emails being replaced with a slew of other options for immediate responses to customer enquiries—arguably the most obvious of which is social media.

Part II: How Can Chatbots Be Implemented?

Facebook, Twitter, Instagram and all the other instant messaging apps—Messenger, WeChat, Viber, among others—became the preferred way to communicate with businesses across the spectrum.

But, today, there’s another emerging technology that offers a new way to run customer service: chatbots.

Part III – Chatbots & SEO: Can Chatbots Boost Your SEO Strategy?

A 2016 study predicted that by 2020, 80% of businesses will use chatbots . Similar research forecasts that this AI technology will be responsible for cost savings of over $8 billion annually , with healthcare and banking sectors projected to benefit the most.

All these figures raise the question: does your business need a bot?

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