Jawaban langsung
Now, on a marketer’s perspective, YouTube’s user statistics are really astounding – and you wouldn’t think of anything else but the desire to penetrate such a huge, and promising, market. With YouTube, you are already reaching to attentive viewers who has the capability to take action from your...
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A – Attract
There’s no doubt that YouTube has evolved from just an ordinary video sharing website. Since it’s already part of Google, it has become the second largest search engine around the world. YouTube transforms the way we search for information by providing results in video presentations.
According to a research , YouTube has a total of 1.57 billion monthly active users with about 30 million average on a daily basis. Because of that large number of active users, about 300 hours of videos are uploaded per minute and about 1 billion hours (or an average of 5 billion videos) are watched per day. It was, actually, predicted that 50% of viewers under 32 will no longer subscribe to paid TV by 2025 because of You Tube.
B – Brand
Now, on a marketer’s perspective, YouTube’s user statistics are really astounding – and you wouldn’t think of anything else but the desire to penetrate such a huge, and promising, market. With YouTube, you are already reaching to attentive viewers who has the capability to take action from your ads where you’ll have all the opportunities to persuade to buy. The secret? Be creative.
We are not going to discuss the basic steps and guidelines of YouTube Advertising; you can get all that information on Google. But what we are going to tackle are the techniques on how to be creatively effective on YouTube. As we always say, there’s a science to everything. There are ways to create an enticing material that viewers will be engaged to and they will be too hooked to click on the Skip button.
C – Connect
There are three major factors about the viewers that you should consider, and can be used as a leverage, when creating ads for YouTube: they are most likely already searching for you or your services, their devices have audio capabilities, they have the option to take action from your ad right away. With these in mind, how can you come up with a creative strategy that will drive the people’s interest about your product and possibly convert your leads into sales?
Follow the ABCD of creative and effective YouTube Advertising.
D – Direct
Grab the viewer’s attention. Take their behavior into consideration while creating your ads. How to do that? Start with a story that will trigger their curiosity. After that, make sure to use familiar and friendly faces so it will be easier to relate on the story. You can also consider using humor and animation to make it more appealing. And last, be creative in choosing the music or sound effects. There has to be a correlation between the video and audio to keep the audience engaged.
Do not force the integration of your brand to the story. Your brand should be introduced naturally and meaningfully. It cannot be forced to the audience. You can consider some marketing principles to determine when and where is the best part to place your brand. If you will naturally display your brand or product an ad, it is likely to have a positive impact on brand recall and viewership.
In A Nutshell…
If possible, you can also create original music or jingle that can be easily remembered. Even an instrumental beat, if original, can create a high sense of promoting your brand.
Use your market’s behavior and create stories that can trigger their emotional engagement. Tell stories that connects your brand to the audience. Use talents or endorsers as a tool to communicate with them. Consider quick cuts to keep the energy up. Initial studies show that increased pacing helps keep people watching longer, especially on mobile. Feature humor, suspense, and emotion as these are known to spark the interest of viewers – and in turn helps your brand awareness.
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