Jawaban langsung
Since the rise of the online medium, almost everyone on a global scale is connected to the online world. People interact more online through social media, and online games have grown from small groups in classrooms into large gaming communities. Everything is slowly heading towards the “online”....
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How Powerful Are Online Video Ads?
In 1948, The very first TV commercial aired in American airwaves, mesmerizing the crowd and opening television to a revenue stream that would generate the television industry billions every year. Fast forward to today, video ads are no longer just available on tv and have become a large part of our daily content consumption.
Nowadays, video ads appear everywhere: in video sharing platforms , mobile applications, and even social media. As our content consumption moves towards the online world, the power of online video ads grows ever stronger, especially when it comes to growing brand awareness across consumer groups and market sectors.
What Should Businesses Do?
Since the rise of the online medium, almost everyone on a global scale is connected to the online world. People interact more online through social media, and online games have grown from small groups in classrooms into large gaming communities. Everything is slowly heading towards the “online”.
And as the online world grows, the creation of online video ads become even more critical in getting your brand in front of audiences.
Now Is The Time
According to Zenith , a Publicis Media agency, “global online video consumption will grow by an average of 9 minutes per day each year until 2020”
This growing trend of online video consumption has not shown any point of slowing down, with the report further adding that “Globally, consumers will spend 84 minutes a day watching online video in 2020, up 25% from 67 in 2018”
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