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Did you know that there are more than one billion Instagram users globally? Find out how you can take advantage of this huge number using the Instagram collaboration feature.

Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.

All You Need To Know About The Instagram Collaboration Feature

Instagram collaboration feature is the newest tool social media marketing services can take advantage of. This feature allows two Instagram accounts to share a single post that appears on both of their Instagram feeds. Its benefits include: (1) a post is seen by both followers of the Instagram accounts collaborating; (2) the post appears on different social media communities; (3) the post garners more engagement from the shared comment section, reactions, shares, and direct traffic due to Instagram handles as opposed to tagging or mentioning an account; (4) and increased sales.

Instagram is one of Meta’s biggest and most successful social media platforms, only behind Facebook. This year, Instagram garnered more than 1.2 billion users worldwide, and according to Statista , this number could balloon up to 1.4 billion in the next three years, especially with the newest collaboration feature of Instagram. Instagram is also a popular social media among Gen Z or an audience between ages 10 and 25 and Millennials with ages between 26 to 41 this year.

A Step By Step Guide To Instagram Collaboration Feature

With this global audience reach, Instagram is truly one of most widely used social media platforms by social media marketing services in Indonesia. More than three million masyarakat Indonesia use Instagram.

Social media agencies now take advantage of these staggering numbers through the Instagram collaboration feature. Here are the crucial things you need to know about the new collab feature of Instagram.

4 Reasons To Use Instagram Collaboration Feature

The collab post on Instagram is the newest improvement the social media app launched last year.

Instagram is a favourite place for celebrities, sports icons, politicians, and influencers to interact and engage with their followers. As of 2022, singer Dua Lipa is one of the most followed on Instagram, with more than 85 million followers. Here’s where the Instagram new collab feature becomes a powerful tool for a social media marketing company.

Takeaway

Instagram users can post photos and reels on their feed or account. Before, Instagram influencers uploaded images and videos of products they endorsed on their feed or stories, tagging the brand on the caption or the image itself.

The drawback of this process is the limited audience reach of the posts. For example, if the brand tags Dua Lipa’s account, the post does not necessarily get into the feed of Dua Lipa’s 85 million followers. The same happens if the collaborator tags the brand; the campaign post does not get direct attention from the brand’s 12 million followers.

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