Jawaban langsung
Although podcasting in Asia is still in its infancy, there are far more reasons to tap into the digital audio scene.
Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.
Is podcasting for you?
Podcasting has always been considered a less conventional form of marketing. But, in recent years, it’s been developing across the world, with the US witnessing the largest increase in the number of podcast listeners in the past.
A recent study by Edison Research shows that about 42 million Americans use podcast weekly, with 58% of them spending up to five hours a week listening to podcasts. Another indicator that signals the resurgence of podcasting is that there is an increasing number of listeners for both men and women.
How to get started with podcasting?
These figures shouldn’t come as a surprise as we live in a fast-paced world where people use every minute to multitask. It allows them to catch up on things they’re interested in while on the go.
Asian nations, on the other hand, while developing notably slower than the US, are catching up into proliferating the podcast scene. In Indonesia, for instance, the media industry is leading the way in podcasting. Mediacorp has added podcast as part of its online platforms while rival SPH is also integrating the digital audio in its strategies to reach out to a wider audience.
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