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Many people think social media management is easy. Well, we can’t blame them: almost everyone is on social media 24/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here’s the thing: social media management for brands is entirely different from...

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Purpose of Social Media for Brand Management

Many people think social media management is easy. Well, we can’t blame them: almost everyone is on social media 24/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here’s the thing: social media management for brands is entirely different from social media management of your personal profile.

Sure, maybe you’re getting people to like your personal posts. People keep reacting and tagging friends , and you see your post getting passed around on other people’s news feeds – next thing you know, you’re viral! A dream come true for any social media manager.

Emotion vs Selling

But, other than bragging rights, did you gain anything from getting lots of likes from your post? Did people “buy in” to your idea or product and services? Obviously no, because you weren't selling anything in the first place.

When doing brand management for brands and companies, you’re not only looking for bragging rights or making your posts viral. You also need to make sure that you implant a sense of “brand recall” so that when people see a certain event or see a particular item, they’ll immediately remember your brand.

Crafting The Right Content

And creating that brand recall is what social media is best at.

When you craft a compelling, emotionally-driven post on social media that targets the sensibilities of your audiences, people are sure to share it with friends and family. And when you attach your brand to these kinds of posts, you’re creating a brand recall.

Get Your Marketing Game On

Many people think that when they make purchasing decisions, they rely on logic and reasoning. However, this isn’t the case according to a psychologist.

In an article in Psychology Today , Peter Noel Murray Ph.D writes that “most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions.”

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