Jawaban langsung
You would think that with the rise of mobile devices and shortened attention span of the users, the social media posts have to be short and sweet, right? Well, surprisingly online quizzes find their way in competing in the social media market and making it one of the most effective ways to...
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How Will You Make It Work?
How many times have you discovered that you are Voldemort and you’re not Harry Potter? Or that you were a giraffe in your past life? And have you also discovered that you are more of a dog person than a food person? Or that the Monsters Inc. movie completely resembles your life? These are just few of the things that you discover every time you click and answer any quizzes on social media.
Of course, anybody of a sane mind would know that it’s not really accurate, right? But somehow many active social media users can’t help but be intrigued with these online quizzes. Why? Generally speaking, social media quizzes are fun to take and to share. The curiosity it brings the users make them want to know the results, and share it to everyone they know. Because of that, these online quizzes are rapidly dominating various social media sites.
What Makes It An Effective Marketing Tool?
These types of quizzes are actually more popular on Facebook. Well, almost anything can go viral on Facebook – from quizzes to lists, how to articles, videos, and of course, memes. But online quizzes are one of the most shareable contents on Facebook in 2017. And there’s only one reason for it: it feeds the users’ ego and strengthens their idea of who they are. Every time users share a quiz result to their friends, they are indirectly giving a glimpse of who they are and what they are interested in. And in this seemingly self-admiring era, it’s kind of a big factor.
Initially, though, these quizzes are created to engage the audience and to entertain them. It’s a simple way of connecting to different people online. But this phenomena also transformed to be one of the best marketing tool anyone has ever made. There are companies, or media platforms, that create quizzes to entice and build the momentum of an ongoing promotion. They maximise the use of personality tests and trivia quizzes to advertise and to market their brand.
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