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One of the rising media in the digital marketing industry is podcasting. Try setting up a podcasting career and build your audience here in Indonesia.

Panduan ini menjelaskan konteks praktis untuk keputusan bisnis di Indonesia, tanpa janji peringkat, trafik, atau hasil dalam waktu tetap.

What Is A Podcast?

Today, information dissemination has already assumed different forms and emerged from various digital marketing platforms. One of the forms of media that have emerged is podcasting.

Given how widespread and equally necessary digital marketing is, podcasting could be a favourable ground to introduce your brand and engage with consumers. With this great deal of publicity, more and more people will patronise your brand and continue trusting you.

Podcasting in Indonesia

You can describe podcasts as on-demand internet radio talks. The term podcast came from the words “pod” and “broadcast”. Pod means something portable that you can listen to wherever you go. Broadcast, in turn, draws inspiration from the medium of radio.

Also, unlike radio, you can choose and play a podcast anytime. This feature gives podcasting an edge over radio broadcasting. You can listen to any podcast about relevant topics.

How To Grow Your Podcast Audience?

Podcasts are recordings of conversations between a host and guest speaker. Podcasts are like the talk shows we listen to on the radio. It can also be a monologue of a person sharing their thoughts. They can be made accessible by searching for the tracks on the author’s website or Spotify while using any mobile device.

Nowadays, there are around 48 million podcast episodes worldwide as of April 2021. These numbers indicate the growth of podcasting as a medium globally.

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