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Did you watch the latest viral video circulating on Facebook? Did you see the latest video post of your favourite celebrity on their Instagram profile? There’s no denying that social media is being dominated by videos. And it doesn’t look like it’s going to slow down any time soon.
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Videos are Entertaining
Did you watch the latest viral video circulating on Facebook? Did you see the latest video post of your favourite celebrity on their Instagram profile?
There’s no denying that social media is being dominated by videos. And it doesn’t look like it’s going to slow down any time soon.
They are Short and easy to consume
According to bluffer , Facebook video receives, on average, 135 percent more organic reach than a Facebook photo. This was supported by tech crunch , saying Facebook now sees 100 million hours of daily video watch time.
With data like these, it’s obvious that marketers should start putting more effort in creating video content for their marketing strategy. But what is it about videos on social media that makes it so appealing?
They are Sensory
One of the biggest factors on why videos are taking over social media is because of its entertainment value .
Many videos on social media, especially the highly successful and viral ones, have high entertainment value that people want to watch it over again and even share it with their friends. These videos are often funny or comical and evoke positive emotions that make it entertaining to watch for people on social media.
Emotional and Highly Shareable
Another clear reason for the dominance of videos on social media is that they are short and easy to consume.
It has been found out that people on social media have a very short attention span (an average of 8 seconds only, to be exact) this means that users would prefer to watch a short video than read a block of text about some promo.
What Marketers Should Remember
Videos on social media often range around 30 seconds to a minute, with research showing that videos longer than 2 minutes tend to get fewer views over time.
Other than being entertaining and easy to consume, videos also tickle the senses.
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