Jawaban langsung
What many people and entrepreneurs are not aware of is the fact that there’s another social media platform that they can use to market their business. No, it’s not Instagram nor LinkedIn. It’s actually one of the pioneers of social media networks. It’s called Twitter.
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How Is Twitter Different From Other Social Media Platforms?
With the growing number of active mobile users online, using different social media avenues can greatly help in marketing your business online. Most consumers nowadays are glued to their mobile devices scanning through social media networks to find new things and to search for information. It’s almost common knowledge that Facebook and YouTube are the leading social media networks with the largest number active users worldwide; while in Indonesia, WhatsApp and YouTube ranked with the most number of users last year.
But what many people and entrepreneurs are not aware of is the fact that there’s another social media platform that they can use to market their business. No, it’s not Instagram nor LinkedIn. It’s actually one of the pioneers of social media networks. It’s called Twitter.
Twitter Hashtags And Chats
Twitter has over 300 million active users worldwide and a niche audience demographic, which makes it a great avenue for most marketers. For those who aren’t aware of how it works, Twitter is actually a social media platform that is solely focused on interacting or communicating with other users. You can post and share links to websites, photos, and videos same as other social media networks, but what separates Twitter from others is the short-length status updates. You can only post a tweet of about 280 characters per tweet.
But don’t consider the short tweets as a hindrance. It actually makes the social site more unique. Twitter is like a chatroom for everyone and creating an account is very easy: you just have to come up with a unique Twitter handle, upload a profile photo, and fill out the bio. After that, you can already send your first tweet. It’s the same with businesses; creating an account is pretty simple.
Tweet Planning
One of the challenges, though, when using Twitter is growing a legit and authentic set of followers. Here’s how it works: you can set your profile as Public so everyone can look through your profile and see what you tweeted, but only those who follow you can see your tweets in real time. Thus, building followers is really essential.
Just like your target market and audience, every social media site has different personalities. Thus, every marketing strategy should be different. Before we point out the unique selling proposition of using Twitter, let’s first understand how this social media site is going to be used for business.
Quantity Matters
You can share your business’ information and content through Twitter using links and images. More than the usual contents from your website, you can also drive engagement by doing promotional activities such as quizzes. Through that, you can directly interact with your consumers and share feedback about your products and services. But most importantly, Twitter is a great venue for building your brand and creating a network of projected audience or customers.
The activities mentioned above, if you will notice, are focused on interactions. And that’s the unique aspect of Twitter: it thrives on communication and not just pure content broadcasting.
The Road Less Travelled
One of the challenges of businesses when using Twitter is gaining popularity and inviting followers. The answer to it? Twitter chats !
Through Twitter chats, you can grow your followers and you can engage with your audience at the same time. Twitter users are mainly interested in interacting through social media networks, they aren’t online just to distribute or consume information. These people are those that are highly active in communicating. They are the ones who reply to tweets and retweets your contents.
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