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Whether we like it or not, the world of social media is no different than a dark forest – a lot of different creatures are lurking around, but not all of th ...
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Who are the social media trolls?
Whether we like it or not, the world of social media is no different than a dark forest – a lot of different creatures are lurking around, but not all of them are your friends. Same as in your social media account, your page likers and followers are not always your avid fans. Some of them are disgruntled customers, brand haters, or just simply social media trolls.
Social media trolls are those love to put negative comments on your page, destroying your company’s reputation with their words and rants. Unlike some of your valued customers who have legitimate reasons for posting on your walls or commenting on your posts, trolls are fearless and aggressive. They are never satisfied.
What are the characteristics of an online troll?
So, if you want to keep your online reputation in good standing, it’s important for you to know more about the social media trolls – who they are, what do they do, and why do they really exist. In today’s blog article, we are going to discuss the 5Ws and 1H of social media trolls and we’ll find out how we can turn their negative publicity to a positive online entertainment.
As mentioned above, the social media trolls are those who deliberately post offensive or provocative comments online. Their goal is to upset other users and trigger an emotional response. Their biggest achievement is when a user or a company snaps and got angry.
When do you know if you are dealing with a social media troll?
Usually, trolls rant about a service or a product. Some people call them “haters”, because they just basically express their hate on almost everything. Say for instance you post a blog article promoting your product, these trolls will literally negate everything that you will say. They will state contradiction on your every word and phrases. Because of their response, many people will respond to their comment until it trends the social media news feed.
Through time, trolls have evolved. Yes, they really did. During the early days of social media, it’s easy to spot them. It was simpler, they tend to start an aggressive conversation. But through time, these trolls have developed different techniques in bashing the Internet. Some of them pretend begins with a vague enquiry then, if they will not get what they want, it will suddenly rise up to a complaint.
Where do these social media trolls lurk?
It’s also easy to identify a troll with a bit of stalking. Once you visit a troll’s profile page, it would really say much. It will not really have a lot of personal posts. Most of these accounts are just created to, well… to troll around. It’s like the account is not a legitimate person’s profile.
Another characteristic of a social media troll is vagueness. They won’t really identify a specific issue or problem in their comments. Most of their posts are just pure anger and hate, which will later boost to an argument. It’s basically… non-sense.
Why social media trolls become rampant?
The challenge in handling a troll-related situation is identifying the difference between a troll and a genuine customer. How could you tell if you are dealing with a legit user and not a lurker? Your business can execute your social strategies better if you know your genuine audience.
Let’s start with their similarities. Both a troll and a disgruntled customer will possess an angry aura. It’s like their first few words are already filled with negative emotions. The best way to identify is to ask more information about their concern. Listen to what they have to say. From there, you can see if it’s just a senseless trolling or an actual concern. If you don’t see any sense on a customer’s concern and if the customer just doesn’t stop complaining, then there’s no need to continue guessing. That is definitely a troll.
How to protect your brand from social media trolls?
Another thing that can help you identify real customers is when you have presented a resolution. More likely, if you have resolved an issue or if you have presented the facts, customers will understand it and will stop there. But trolls are not trained to stop. They will just go on and on until they are requesting for something really impossible. Trolls are not looking for a resolution; they came to your page to strike a battle.
Believe it or not, trolls are omnipresent. They are present on all social platforms that has comment section or an avenue for interaction. Although it’s pretty obvious that trolls are highly active on Facebook, some studies found that there is a high percentage of online abusers on Twitter. But, it was only during the old times. Presently, trolls have reached Instagram, LinkedIn, WhatsApp, and more.
It’s no big deal, really
To make this part of the discussion short, online trolls are everywhere. They have become an irresistible part of the social media community.
Publicity. It will all boil down to distracting your competition. Based on a critical analysis while we are researching about this article, it looks like that trolls are inspired by irate customers online. When there are incidents of unhappy customers posting their sentiments online, there is a sure result of bad publicity. Then, the company will be forced to control the situation. But during the times of PR management, the competition will have an open window to turn things around.
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